Vietnam in the Global Spotlight: What’s Capturing Foreign Interest in 2025

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Vietnam has increasingly become a focal point for international attention in early 2025, with foreigners—ranging from investors to tourists and policymakers—showing a surge of interest in the Southeast Asian nation.

From economic strides to cultural allure and geopolitical shifts, here’s what’s driving the buzz about Vietnam today.

A Manufacturing Powerhouse Draws Investors

One of the loudest headlines is Vietnam’s rise as a manufacturing hub, often dubbed the “new workshop of the world.” With global supply chains shifting away from traditional powerhouses like China, foreign companies are eyeing Vietnam for its skilled workforce, competitive labor costs, and strategic location. Tech giants like Samsung and Intel have long had a foothold here, but recent moves signal even deeper investment. Nvidia, for instance, is reportedly collaborating with Vietnam to establish R&D centers, while the government pushes to train tens of thousands of engineers in semiconductors and AI. This tech-driven ambition has foreigners talking about Vietnam not just as a factory floor, but as a future innovation hub.

The numbers back up the hype: Vietnam’s economy grew by over 7% in 2024, exceeding expectations, and the government is aiming for an ambitious 8% in 2025. Foreign direct investment is pouring in, with pledges spiking nearly 50% in January alone. For business-minded foreigners, Vietnam represents a rare blend of stability and opportunity in a volatile global market—a narrative amplified by its proactive trade policies, like opening doors to U.S. agricultural imports to balance its hefty trade surplus with America.

Geopolitical Chess: Tariffs and Tensions

Vietnam’s economic story doesn’t come without complications, and foreigners are keenly watching its geopolitical tightrope walk. The specter of U.S. tariffs under President Donald Trump’s administration has put Vietnam in a delicate spot. With a trade surplus of around $100 billion with the U.S. in 2023, the country is a potential target for protectionist measures, like the newly imposed 25% steel tariffs. Yet, Vietnam’s leaders are playing a savvy game—engaging with U.S. officials to avoid further duties while deepening ties with American firms, such as Boeing, through multi-billion-dollar deals.

Meanwhile, tensions in the South China Sea keep Vietnam on the radar of foreign analysts. China’s opposition to Vietnam’s construction on disputed reefs, like Barque Canada, underscores the region’s strategic stakes. For foreigners interested in global power dynamics, Vietnam’s balancing act—courting Western investment while managing its powerful neighbor—offers a compelling subplot to its economic ascent.

Cultural and Tourism Appeal

Beyond boardrooms and battlegrounds, Vietnam’s cultural richness and natural beauty are pulling in a different crowd: travelers and expats. Recent data from Vietnam’s tourism authorities shows a spike in foreign Google searches for travel-related queries over the past three months. From the lantern-lit streets of Hoi An to the bustling energy of Hanoi, Vietnam’s blend of tradition and modernity is a magnet for those seeking authentic experiences. The Apollo New Delhi Marathon 2025 even saw international participation, with figures like Japan’s ambassador joining in, hinting at Vietnam’s growing soft power.

Foreigners are also intrigued by Vietnam’s vibrant daily life—sometimes with mixed reactions. Posts trending on social platforms highlight expats marveling at (or struggling with) local quirks, like blaring karaoke sessions in city neighborhoods or the carb-heavy delights of Tet festivities. These snippets reveal a country that’s both welcoming and wonderfully distinct, fueling curiosity among those eager to visit or relocate.

Challenges in the Spotlight

Not all the attention is glowing. Foreign media and rights groups have zeroed in on Vietnam’s tightening grip on free expression, with “Decree 147” sparking debate. The new social media regulations, which give authorities sweeping powers to censor dissent, have been called an “icy stranglehold on free speech” by critics. With half the population relying on platforms for news, this move has foreigners questioning how Vietnam balances its economic openness with political control—a tension that’s as old as its modern history.

On a darker note, a recent tragedy—a British-South African couple’s death linked to tainted alcohol—has raised safety concerns among travelers. The arrest of a bartender in this case underscores Vietnam’s efforts to address such incidents, but it’s a reminder that rapid growth can bring growing pains.

Why Vietnam Matters Now

For foreigners, Vietnam in 2025 is a tapestry of opportunity and complexity. Investors see a frontier market with untapped potential; tourists see a cultural gem; and analysts see a nation deftly navigating a shifting world order. Whether it’s the promise of AI breakthroughs, the drama of trade wars, or the charm of pho-filled streets, Vietnam’s story is resonating far beyond its borders. As one foreign observer put it online: “Vietnam’s not just on the map—it’s redrawing it.” And right now, the world can’t look away.

A Comprehensive Guide for Foreign Investors: Registering a Company in Vietnam

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Vietnam’s rapidly growing economy, strategic location, and favorable investment policies make it an attractive destination for foreign entrepreneurs. However, navigating the legal and administrative processes to establish a business can be complex.

This guide outlines the essential steps, requirements, and considerations for foreign investors looking to register a company in Vietnam.

1. Overview of the Registration Process

The process involves two key certificates:

  • Investment Registration Certificate (IRC): Government approval for your investment project.
  • Enterprise Registration Certificate (ERC): Legal recognition of your business entity.

Foreign investors must obtain the IRC before applying for the ERC. Engaging a local lawyer is highly recommended to ensure compliance with regulations.

2. Types of Business Structures

Choose a structure aligned with your business goals:

  • Limited Liability Company (LLC): Popular for SMEs. Owners (members) have liability limited to their capital contribution.
  • Joint Stock Company (JSC):** Suitable for large-scale ventures. Capital is divided into shares, allowing equity fundraising.
  • Representative Office: Acts as a liaison for market research but cannot generate revenue.

3. Required Documentation

Prepare the following (translated into Vietnamese and notarized):

  • Company charter/bylaws outlining governance and operations.
  • Shareholder/passport copies (for individuals) or incorporation certificates (for corporate entities).
  • Detailed business plan, including investment capital and objectives.
  • Lease agreement or proof of office address in Vietnam.

4. Step-by-Step Registration Process

  • Step 1: Choose a Company Structure: Consider factors like liability, scalability, and industry requirements. For example, an LLC is ideal for controlled ownership, while a JSC suits public fundraising.
  • Step 2: Prepare Documents: Ensure all foreign documents are translated and notarized. A lawyer can draft the company charter and validate compliance.
  • Step 3: Apply for the Investment Registration Certificate (IRC): Submit the IRC application to the Department of Planning and Investment (DPI). The review typically takes 15–30 days. The IRC confirms approval for your project’s scope and location.
  • Step 4: Obtain the Enterprise Registration Certificate (ERC)**

After IRC approval, file for the ERC with the DPI. This certifies your company’s legal existence and includes your tax ID. Processing usually takes 5–10 working days.

  • Step 5: Open a Corporate Bank Account: Deposit initial capital into a Vietnamese bank account using your ERC. This is mandatory for operational transactions.

5. Legal Considerations and the Role of a Lawyer

Vietnam’s regulatory environment can be challenging due to:

  • Sector Restrictions: Some industries (e.g., media, banking) limit foreign ownership.
  • Tax Compliance: VAT, corporate income tax, and transfer pricing rules apply.
  • Labor Laws: Regulations on contracts, wages, and social insurance must be followed.

A local lawyer assists with:

  • Drafting legally sound documents.
  • Navigating sector-specific requirements.
  • Ensuring timely submissions to avoid penalties.

6. Post-Registration Requirements

After incorporation:

  • Register for taxes (VAT, corporate income tax) with the tax authority.
  • Obtain industry-specific licenses (e.g., for tourism, construction).
  • Display business licenses at your office.
  • File annual financial reports and audits.

7. Conclusion

Registering a company in Vietnam requires meticulous preparation and adherence to regulatory steps. While the process is structured, challenges like language barriers and evolving laws highlight the need for professional legal support. By securing an IRC, ERC, and partnering with experts, foreign investors can efficiently establish their presence and tap into Vietnam’s dynamic market.

For tailored advice, consult a licensed Vietnamese legal firm to streamline your journey from registration to operational success.

Working One Hour in Japan Only Buys Two Burgers – What’s Happening to the World’s 4th Largest Economy?

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The weak yen is turning seemingly cheap products in Japan into luxuries for ordinary workers.

Recently, The Economist’s Big Mac Index, an index that measures exchange rates through McDonald’s Big Mac hamburgers, surprised many people.

Specifically, the salary of Japanese workers for 1 hour of work in a restaurant or retail store is only enough to buy 2.18 Big Mac hamburgers, much lower than the figure of 3.95 in Australia. The figure in Japan has also decreased by 0.2 hamburgers compared to 5 years ago because wages increase more slowly than inflation.

The weak yen, which hit a 37-year low in 2024, is hurting many workers in Japan.

Number of Big Mac hamburgers that workers in different countries can buy through their hourly wages

Big Mac Index

It is often difficult to compare economic data accurately across borders due to constantly fluctuating exchange rates and differences in working environments. Therefore, economists often compare the price of the same item that is widely used in many countries as an index, such as McDonald’s Big Mac hamburgers, lipstick, or even many other common goods as a standard measure.

Back to the Japan story, Nikkei Asian Review said they used data from Indeed, a US global job website, to calculate hourly wages for employees of 22 global restaurant and retail chains including McDonald’s.

At the same time, Nikkei used local Big Mac prices published by The Economist in the UK to calculate the number of Big Mac hamburgers that workers can buy for an hour of work in their country or region.

According to The Economist, the price of a Big Mac is $3.20 in Japan as of July 2024, nearly 50% lower than in the US and UK, thereby creating the general impression that this type of food in Japan is relatively cheap.

However, according to economist Yusuke Aoki at Indeed Japan, if you look closely, it is becoming increasingly difficult for Japanese workers to buy this type of food as the Yen weakens and wages cannot keep up with inflation.

Specifically, over the past five years, the price of a Big Mac hamburger has increased by 23% in Japan, but hourly wages for workers have only increased by 11%.

Japanese workers’ wages have been virtually flat since the economy saw a property bubble burst in the 1990s, triggering a prolonged period of deflation.

Hourly wages in USD by country

However, the Covid-19 pandemic and a series of geopolitical fluctuations are causing prices of goods and services to rise, leading to inflation rising faster than wages.

To make matters worse, the Bank of Japan (BoJ) has cut interest rates to negative levels to stimulate the economy, and while exporters have benefited, shareholders have instead hoarded assets instead of raising wages, further exacerbating the problem.

“Service industry wages are quite stable now, so pay raises are rare and if they do happen, they are only around 10-20 yen, equivalent to 0.065-0.13 USSD,” said a worker at a McDonald’s restaurant in Tokyo’s bustling Ginza district.

In US dollars, the average Japanese worker will earn only $7 an hour in 2024, down from $8.6 an hour in 2019.

Even hourly wages in Japan have fallen below those of its Asian neighbors such as Singapore and South Korea due to the sharp depreciation of the Yen against the US dollar.

As the yen hit a 37-year low against the dollar in 2024, major brands like Toyota Motor reported record profits and stocks surged to record highs.

But for the Japanese people, the weak yen does nothing more than increase the cost of living.

Highest 33 years

The latest data from the Japanese Ministry of Health and Labor shows that in 2024, the average monthly income of a Japanese salaryman is 348,182 yen, an increase of 2.9% compared to 2023 and the highest increase in the past 33 years.

However, Japanese people are not happy because with an average price increase of 3.2%, the real income of a Japanese worker has decreased by 0.2%.

This is also the third consecutive year that the real income of Japanese people has fallen year after year.

Official figures show Japan’s economy picking up speed by the end of 2024, but adjusted for inflation, it grew just 0.1% last year, down from 1.5% the year before.

Official data showed that household spending in Japan fell slightly in 2024, reversing the upward trend in the previous three years.

In contrast to the US, where strong consumption could revive the economy after the Covid-19 pandemic, persistently weak demand in Japan is causing GDP to stagnate.

Worse, with the tariffs that President Donald Trump has imposed on trading partners including Japan, the Yen is likely to continue to depreciate against the USD, further fueling inflation, putting pressure on the people.

In the context of factories moving abroad, a low Yen cannot fully exploit its advantages.

Japan, on the other hand, is increasingly reliant on imports, including fuels such as coal and gas used to generate electricity. Since Japan shut down most of its nuclear power plants following the Fukushima disaster in 2011, imports account for about 90 percent of its total energy supply. The country also spends more on imported agricultural products than it produces domestically.

A survey in December 2024 found that 60% of Japanese households said their economic situation was worse than a year ago, and only 4% said it had improved. As a result, consumer confidence in Japan is now much lower than before the Covid-19 pandemic.

Source: cafef.vn

BRICS Slaps Heavy Tariffs on Top U.S. Exports: Washington Struggles as Key Markets Shrink

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One of President Donald Trump’s first acts after taking office was to impose additional tariffs on Chinese imports. Beijing immediately responded by imposing tariffs on US energy imports. Now the entire US industry is being shaken up.

Beijing imposed import tariffs of 15% on US coal and liquefied natural gas and 10% on crude oil earlier this month, shortly after Mr Trump imposed an additional 10% tariff on all imports from China.

China has only targeted energy imports because they are easy targets, even though oil and LNG make up only a small portion of China’s total imports.

The impact of Beijing and Washington’s tariffs is being felt immediately. Chinese energy traders have begun diverting LNG shipments to Europe. US crude oil exports to China will also be affected by the 10% tariff. However, some experts say the impact of the tariff “war” is most pronounced in the coal industry.

According to Clyde Russell, a writer for Reuters’ Asia commodities and energy section, US crude accounts for just 2% of China’s total crude imports, and LNG from Washington accounts for just 5%. Coal, however, is a different matter entirely.

The market is largely focused on the US’s position as the world’s largest producer of oil and gas and one of the top 10 exporters of these commodities. The US is also a major exporter of coal, shipping the material to more than 70 countries. As of 2023, China is the 5th largest importer of US coal, accounting for 6.46% of total exports. As of the third quarter of 2024, China received 3.675 million tons of US coal, making it the 2nd largest retail buyer of US coal after India.

That could now change as China looks elsewhere for tariff-free coal supplies and the US turns to its biggest customer, India. Earlier this month, Reuters quoted US government officials as saying they expected coal export flows to change, noting the trend could reduce Australia’s share of China’s coal import market.

Coking coal is a particularly hard hit export. Coking coal is used to make steel and the US exports a lot to China. Last year, US coking coal exports to China increased by about 33% to $1.84 billion, according to Reuters. Coal exports to India have also increased as the country seeks to diversify its supply away from its top supplier, Australia.

Russell said U.S. coal exporters could try to maintain market share in China by offering discounts. They could also pivot to India as China looks to other sources such as Mongolia and Russia. Chinese media reported that Mongolia will increase coal exports to the mainland by 20 percent this year, aiming to increase its total export capacity to 165 million tons.

However, Russia may not be a viable option after Russian coal exports to China fell sharply last year. According to Reuters, Russian coal is less competitive due to high production costs and a lack of rail capacity. That is, just as the US has few options for alternative export destinations, China has few options for alternative suppliers.

Canada is an exporter that could benefit from the tariff “war” like Australia, which could regain market share in China as US coal is diverted to India.

If China shifts to buying more Australian and possibly Canadian coking coal, it is likely that Australian coal prices will become more competitive with US prices, especially as US producers struggle to find replacement buyers for shipments that have been sent to China.

Online travel scams: Vietnam National Tourism Administration speaks out

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Providing information about registered tourism service businesses so that people and tourists can know and book services is one of the contents that the Vietnam National Tourism Administration recommends localities to implement to avoid fraud.

Recently, the Vietnam National Administration of Tourism sent a document to the Department of Culture, Sports and Tourism and the Department of Tourism of provinces and cities on preventing, stopping and handling fraudulent activities of appropriating assets on cyberspace in the tourism sector.

Tourism Department recommends

The document of the Vietnam National Administration of Tourism clearly stated that recently, the situation of fraud and property appropriation in the tourism sector, especially online booking fraud, has been increasing. This has negatively affected the image of the tourism industry, causing public outrage.

The document also cites fraudulent forms such as creating fake websites and fanpages of reputable tourism service businesses with tricks of discounts, fake promotions and requests for deposits in advance…

To prevent, stop and handle fraudulent activities of appropriating assets using high technology in cyberspace, the Vietnam National Administration of Tourism has proposed many contents to localities in the tourism sector.

First of all, strengthen propaganda to businesses and people about new forms of fraud; advise people to carefully research information of tourism service providers and payment transactions.

Or you should only book services on official websites and fanpages in places provided by local tourism management agencies…

“Provide information on registered tourism service businesses in the area so that people and tourists can know and book services.

At the same time, coordinate to fully update information on local tourism service providers to the database system of the Vietnam National Administration of Tourism for widespread and official announcement nationwide,” the document emphasized.

In addition, tourism service businesses need to provide information on official websites, fanpages, and social networking platforms to local tourism departments to enhance the identification of official fanpages and websites.

Particularly for petitions reflecting on tourism, local tourism management agencies need to promptly receive and resolve petitions; strengthen inspection and handle violations; and not spread or take advantage of false information about tourism service businesses to attract tourists’ attention.

Source: tuoitre.vn

Dugong Spotted Swimming Near the Shore in Con Dao

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In recent days, social networks have been sharing video clips of dugongs appearing on the coast of Con Dao with quite clear images. The image of dugongs swimming in the blue water makes Con Dao even more beautiful.

Close-up of dugongs in Con Dao – Photo: PHAM TAN HUY
According to records, at least two video clips showing dugongs (also known as sea cows) appearing in Con Dao have been posted on social networks in recent days.

A 30-second clip of a dugong in Ben Dam Bay, Con Dao. Nguyen Phung Hung, a resident of the island, said he had this clip thanks to many people sharing it with each other, so he posted it on his personal page . He guessed that the person who filmed the clip might be a canoe driver who picks up and drops off tourists.

Notably, there is another video filmed quite professionally with a flycam by Mr. Pham Tan Huy – an employee of the Con Dao District Cultural Information Center .

Mr. Huy said that at around 2:00 p.m. on February 17, while flying a flycam to make a report about the banyan tree changing leaves on Ton Duc Thang Street – the center of Con Dao, he discovered a large animal swimming close to the shore (in the area of ​​Con Son Bay). At first he thought it was a fish, but then he realized it was a dugong, so he let the flycam fly for quite a long distance.

After that, Mr. Huy posted this video clip on social networks and it was shared by many fanpages and social networks.

People often call dugongs “duck fish” and explain that this species bends down to the seabed to eat seagrass and seaweed – their main food source.

There are about 12 dugongs regularly appearing in Con Dao.

According to the latest scientific research published in 2024, in the waters of Con Dao, there are about 12 dugongs that regularly appear and feed on the seagrass beds. In the waters of Con Dao, there are hundreds of hectares of seagrass, so dugongs mainly feed in Con Son Bay, Six Senses Beach and Bay Canh Island.

The frequency of seeing dugongs living and foraging in Con Dao is highest in June and September every year. In Vietnam, in addition to the waters of Con Dao, dugongs are also found in Phu Quoc .

Source: tuoitre.

Woman Fined 7.5 Million VND for Spreading False Rumors About Being Sedated at Night

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The girl who posted false information about being drugged in the middle of the night in Da Nang has just been administratively punished.

On February 20, the Internal Political Security Department of Da Nang Police summoned Ms. HKL (21 years old, residing in Lien Chieu District, Da Nang) to announce the decision to impose an administrative penalty for the act of providing false information .

HKL is the girl who posted false information “hitchhiking was drugged” late last night.

Previously, on February 17, on his personal Facebook page, HKL posted an article titled “Warning corner: tonight, I was drugged terribly on Vo Van Kiet Street, Da Nang”.

Along with the title, the article also describes the events that took place according to the subjective feelings of the individual, and at the same time contains many arguments and inferences that cause confusion in public opinion.

The post quickly attracted more than 11,000 likes, 10,000 comments and 28,000 shares.

After receiving the information, Da Nang Police units stepped in to clarify the matter. In a short time, the police worked with the young man mentioned in the false story that HKL wrote on his personal Facebook. Thereby, it was determined that the story of “being drugged” as HKL posted was completely false.

Based on the records, documents and evidence collected, the police determined that HKL’s actions violated Decree 15 of the Government on regulations on administrative sanctions for violations in the fields of post, telecommunications, radio frequencies, information technology and electronic transactions.

The authorities decided to fine HKL 7.5 million VND for administrative violations.

Source: tuoitre.

Pi Trading Frenzy: Betting on the Dream of a Life-Changing Fortune?

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Pi Network, a cryptocurrency project launched in 2019 by a group of researchers from Stanford University (USA), has attracted special attention with the promise of free mining on smartphones.

Cryptocurrency has long been a global phenomenon, changing the way people look at finance, investing, and economic value.

On February 20, when Pi Network officially entered the Open Network phase of Mainnet , the user community once again sparked heated debates about the potential of Pi as well as the role of cryptocurrency in the future.

So, what perspective is reasonable when assessing the confidence and prospects of Pi Network in particular and cryptocurrencies in general?

Pi Network: Trust from simplicity and accessibility

What makes Pi Network attractive is its simplicity and popularity. Unlike Bitcoin or Ethereum, which require powerful hardware and consume a lot of energy, Pi Network allows users to “mine” Pi coins simply by checking in daily on the mobile app.

With over 60 million users globally and 12 million people having completed KYC by mid-2024, Pi Network has built a large community, especially in countries like Vietnam, Korea, and China.

This ease has fueled the belief that cryptocurrencies are no longer a “playground” reserved for the tech world, but can become a financial tool for everyone.

With cryptocurrencies in general, the future remains a big question mark

Blockchain technology is increasingly being applied in many areas, from finance to supply chains, but global acceptance depends on regulation and public trust.

In Vietnam, where cryptocurrency is not yet legally recognized, participating in Pi Network or any other project requires sobriety and understanding to avoid legal and financial risks.

Pi Network and cryptocurrencies are two sides of a larger trend: the shift to a digital economy . The belief in Pi Network comes from its accessibility and ambitious vision, while the potential of cryptocurrencies lies in their ability to change the way we transact and store value.

However, there needs to be a balance between hope and reality.

For participants, instead of blindly betting on the dream of “changing your life”, consider this as an opportunity to learn about blockchain and new financial markets . In the world of cryptocurrencies, knowledge and caution are always the key to turning trust into real value.

Next is the acumen. For some savvy and acumen investors, the optimistic psychological FOMO is a life-changing opportunity and also a lucrative bait for them.

They can surf Pi through exchanges or buy black market OTC to make a profit on the difference.

However, buying OTC at a reasonable price must be based on general knowledge of finance, crypto, knowing how to consider the potential of the community, considering the total supply of the project, the potential of listing prices, applying technology and utilities to the coin to be able to make a reasonable buying and selling decision, not simply “strong belief to change your life”.

Source: tuoitre.vn

Vietnam boosts car exports

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Information from automobile manufacturing, assembling and exporting enterprises in Vietnam shows that they are actively expanding the international market, not only serving domestic demand but also aiming for export.

According to a representative of Thaco Group , since the beginning of 2025, Thaco Auto has successfully exported a series of products abroad. Specifically, 120 Kia Frontier K2500 trucks have been brought to the Middle East market, marking an important step in conquering an area with strict quality standards.

In addition, 400 Kia New Carnival body kits continue to be exported to India, while 45 Peugeot Django 150cc motorbikes have arrived in Cambodia. All of these products are manufactured at the Thaco Auto complex in Chu Lai, Quang Nam.

Hyundai Thanh Cong (TC Motor) is also boosting exports. Mr. Nguyen Anh Tuan, Chairman of TC Motor, said that after successfully exporting hundreds of Hyundai Palisade cars to Thailand in 2024, the company plans to boost exports of some car models to international markets in 2025.

The presence of passenger cars produced in Vietnam in Thailand, a country famous as the leading automobile manufacturing center in Southeast Asia, is not only an important step forward but also considered a spectacular “comeback” in the Vietnamese automobile industry.

Meanwhile, VinFast, the automobile brand of billionaire Pham Nhat Vuong, also continues to expand its scope of operations, with plans to launch the VF3 left-hand drive version in Indonesia, not to mention a number of other markets.

According to experts, automobile export not only brings benefits to businesses but also makes an important contribution to the economy, promoting the development of supporting industries.

This helps improve the quality of domestic cars, optimize production costs, and at the same time bring consumers better quality products at more reasonable prices.

Source: tuoitre.vn

International newspapers say Vietnam is leading in tourism recovery after the pandemic, what should the tourism industry do this year?

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Recently, Tempo newspaper (Indonesia) reported that Vietnam has the fastest tourism recovery rate after the COVID-19 pandemic in Southeast Asia. To continue to improve its position and expect to welcome 22-23 million international tourists in 2025, what should the tourism industry do?

According to the General Statistics Office, in 2024, Vietnam will welcome nearly 17.6 million international visitors, a 98% recovery compared to the record level in 2019, the pre-pandemic period. This impressive figure has surpassed other famous destinations such as Thailand, Singapore, and Indonesia.

Vietnam’s tourism industry aims to welcome 22-23 million international visitors by 2025, achieving total tourism revenue of 45-50 billion USD. In order for Vietnam to affirm its position as a leading regional tourism center and attractive destination, according to experts, the tourism industry “has a lot of work to do”.

Green Travel

According to Ms. Huynh Phan Phuong Hoang – Deputy General Director of Vietravel, in order for Vietnam’s tourism industry to continue its development momentum in 2025, to achieve an average growth rate of 10-12% per year, and to create 2 million more jobs in the tourism industry, Vietnam’s tourism industry needs to implement a number of development orientations.

“Develop sustainable and environmentally friendly tourism, increase the application of green tourism models, renewable energy and green technology in the tourism industry.

Next is to digitize the national tourism data system, apply AI and Big Data to personalize customer experience. Develop online tourism platforms, support information, booking, payment and automatic tour guidance.

Expanding potential international tourism markets is also necessary, such as Northeast Asia, Europe, North America and India; developing high-quality tourism such as resort tourism, health care tourism , MICE tourism,” Ms. Hoang listed the key tasks.

In addition, improving tourism infrastructure and services, supporting tourism businesses and tourism startups, strengthening international cooperation and regional connectivity; developing community tourism and enhancing local cultural identity – these are the things that Ms. Hoang needs to focus on to link with the Vietnamese tourism brand.

From the perspective of a business operating in three tourism markets: domestic, outbound and inbound, Ms. Tran Thi Bao Thu, representative of Vietluxtour, shared that businesses need to choose product quality as a sustainable competitive advantage, promoting online marketing strategies to markets and customer segments.

Increase international tourists’ experience at Vietnam destinations longer than other countries in Indochina inter-route programs; invest in R&D activities to continuously innovate tourism products…

Taking advantage of digital platforms, promoting the country’s image

To be an attractive, safe and friendly destination that always welcomes international tourists, according to a tourism expert, Vietnam will explode with three new tourism trends to attract visitors, which are green tourism, night tourism and heritage tourism.

However, this person believes that nowadays “everything is on digital platforms”, so it is necessary to rely on this platform to promote the country’s image.

“International tourists now often search for information and book services through websites and fanpages, so investing in online advertising targeting specific markets will help Vietnamese tourism compete effectively,” he said.

In addition, Vietnam’s tourism human resources need to be “upgraded”: well-trained, foreign language and communication skills; professional capacity in all aspects to international standards.

Recovery thanks to liberal visa policy

Behind Vietnam in terms of recovery rate after the COVID-19 pandemic, Indonesia’s Tempo newspaper said Malaysia is in second place with a recovery rate of 94%, Thailand 88%, Singapore 86%, Indonesia 86% and the Philippines 72%.

Vietnam tourism recovers strongly after COVID-9 pandemic thanks to open visa policy.

Source: tuoitre.vn

Vietnamese Embassy in Mexico supports 11 citizens kidnapped in Chihuahua state

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After being rescued, 11 Vietnamese citizens are currently staying at the immigration station in Villahermosa city, Tabasco state.

Regarding the recent rescue of 49 people, including 11 Vietnamese, by Mexican police who were kidnapped in Chihuahua state, near the US border, on February 20, the Vietnamese Embassy in Mexico contacted local authorities and learned that these 11 Vietnamese citizens are currently staying at the immigration station in Villahermosa city, Tabasco state (nearly 800km from the Mexican capital).

Immediately after receiving the information, the Vietnamese Ministry of Foreign Affairs directed the Vietnamese Embassy in Mexico to visit and provide appropriate support to the citizens. Currently, the health of the Vietnamese citizens is stable.

The Vietnamese Embassy in Mexico is continuing to work closely with local authorities to closely monitor the situation and be ready to take necessary citizen protection measures.

As reported by Tuoi Tre Online , previously police in Juarez city, Mexico announced that they had rescued 49 migrants, including 11 Vietnamese, who were kidnapped and held for ransom while trying to cross the border into the US.

Police also arrested three men accused of holding 49 migrants against their will in a house in the Colonia Hidalgo area, threatening them with an M-1 Carbine rifle.

“Migrants are kidnapped as soon as they reach the border and contact someone who can help them cross into the United States. Once detained, these groups demand more money from them,” said Luis Aguirre, chief of the Chihuahua State Police Office.

The accused kidnappers were taken by police to Cereso Prison No. 3 on February 16.

Source: tuoitre.vn

Vietnam’s Electric and Hybrid Vehicle Market Accelerates

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Vietnam’s electric and hybrid vehicle market is experiencing rapid growth, with industry experts forecasting a 25-30% increase by 2025.

By the end of this year, electric and hybrid vehicles are expected to account for 15-20% of total passenger car sales, driven by models from VinFast, Toyota, Honda, Hyundai, Kia, BYD, and MG. The most dynamic segments include small electric cars, affordable EVs, and mid-range hybrids.

According to the Oto.com.vn Market Research Department, key factors fueling this growth include government incentives, expanding EV charging infrastructure, new model launches, and rising consumer awareness. In 2024, Vietnam saw a sharp rise in green car sales, with 97,000 electric and hybrid vehicles sold, representing over 22% of new passenger car sales. VinFast dominated the market with 87,000 EVs, followed by Toyota (5,350 hybrid cars), Suzuki (2,515), and Honda (1,905).

The Vietnamese government is actively promoting EV adoption as part of its commitment to carbon neutrality by 2050. Incentives include a 0% registration fee for battery electric vehicles (BEVs) until February 2025, followed by a 50% reduction compared to gasoline and diesel cars until February 2027.

Major enterprises, including VinFast, V-Green, Petrolimex, PV Power, and EVN, are expanding the country’s EV charging network, addressing a key barrier to adoption. Consumer interest is also surging, as seen in the launch of VinFast’s mini SUV VF3 in May 2024, which attracted nearly 27,700 deposits in just 66 hours and generated over 30,000 Google searches. Additionally, Chinese electric car brands are entering the market, increasing competition and accessibility.

To achieve the ambitious 25-30% market share goal, continued government support, investment in infrastructure, and further research and development will be essential. Plans to subsidize electricity prices for EV charging stations are among the measures being considered to accelerate Vietnam’s transition to green mobility.

Global Interest in Vietnamese Tourism Surges

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International interest in Vietnamese tourism is on the rise, with global searches for accommodations in Vietnam increasing significantly, according to the Tourism Information Technology Centre under the Vietnam National Authority of Tourism (VNAT).

From late November to January, searches grew by 15-30% year-over-year, with the momentum continuing into February, reaching a 30-50% increase. The United States led in search volume, followed by Australia, India, Japan, South Korea, Singapore, the UK, Canada, Germany, and Malaysia.

Top destinations searched by international travelers include Ho Chi Minh City, Hanoi, Danang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, and Vung Tau.

Vietnam welcomed nearly 2.1 million foreign visitors in January, marking a 36.9% year-over-year increase. The country aims to attract 22-23 million international tourists and 120-130 million domestic travelers in 2024.

As part of its tourism stimulus program for 2025, the Vietnamese government has introduced a visa exemption policy for citizens of Poland, the Czech Republic, and Switzerland. The policy will be in effect from March 1 to December 31, 2025.

Golden Gate Acquires The Coffee House Amid Vietnam’s Challenging F&B Market

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Golden Gate Group, the powerhouse behind Kichi Kichi, Gogi House, and Manwah, has reportedly acquired The Coffee House from Seedcom, signaling a major shift in Vietnam’s competitive food and beverage (F&B) industry.

Acquisition Details Remain Unconfirmed

According to Deal Street Asia, Golden Gate Trading and Service Joint Stock Company has taken over The Coffee House, although Seedcom has yet to make an official statement regarding the transaction. A VnExpress source revealed that the deal was finalized in December 2023.

At the same time, Golden Gate’s board of directors held an extraordinary meeting, deciding to cancel its planned 53% cash dividend payout for 2023 to redirect financial resources toward large-scale domestic and international expansion projects for the 2024-2025 period. The company sees this as a strategic move to reinforce its long-term growth.

Golden Gate Faces Profit Decline Amid Expansion Plans

Golden Gate has also closed several underperforming branches following a sluggish year in 2023. Its audited financial report shows that revenue dropped nearly 10% to VND 6.29 trillion, while after-tax profit plummeted to VND 139 billion, just one-fifth of the previous year’s figure. Excluding the pandemic period (2020-2021), this marks the company’s lowest profit since 2017.

Despite the downturn, Golden Gate remains committed to aggressive expansion, leveraging its strong brand portfolio to navigate market challenges.

The Coffee House Struggles Amid Market Shifts

Once a leading coffee chain in Vietnam, The Coffee House has seen a significant decline in performance. According to Vietdata, its market share in 2023 fell to nearly the 2021 level of 2.02%, while revenue dropped 11% to approximately VND 700 billion. The chain also recorded negative after-tax profits in both 2022 and 2023, with losses in the hundreds of billions of VND.

The Coffee House has undergone major store closures, reducing its footprint to just 93 locations—over 50 fewer than at the end of 2023. Most of the closures occurred in Ho Chi Minh City, Hanoi, and neighboring provinces, while the chain completely withdrew from Da Nang and Can Tho.

CEO Ngo Nguyen Kha previously acknowledged that customer behavior has shifted, making previous strategies less effective. The Coffee House was once a pioneer in offering stylish café spaces, high-speed WiFi, and a comfortable atmosphere for freelancers and students. However, instead of focusing on physical stores, the company pivoted toward digital ordering, with its app accounting for 50% of daily transactions by mid-2024, reaching 1.8 million downloads.

Vietnam’s F&B Market Faces Intensifying Competition

The struggles of The Coffee House reflect broader challenges in Vietnam’s F&B sector. According to iPOS, Vietnam had around 304,700 F&B outlets in early 2024, but the number has declined by 3.9%, with at least 30,000 stores shutting down due to intense competition and changing consumer habits.

iPOS CEO Vu Thanh Hung noted that despite the continued expansion of the industry, consumer spending growth has not kept pace with the rapid proliferation of F&B businesses since the pandemic. Even well-established brands with strong customer loyalty are feeling the pressure of economic fluctuations.

Expert Insight: A Strategic Move for Golden Gate

Sophie Dao, Senior Partner at GBS, a firm advising foreign investors in Vietnam, views Golden Gate’s acquisition of The Coffee House as a calculated strategic move. “Vietnam’s F&B landscape is evolving rapidly, and only brands that adapt to changing consumer behaviors will thrive. Golden Gate’s investment in The Coffee House could revitalize the brand by integrating operational efficiencies and leveraging its existing expertise in foodservice management,” she said. “With its experience in scaling restaurant chains, Golden Gate has the potential to reposition The Coffee House as a stronger player in the market.”

Looking Ahead: Can Golden Gate Turn The Coffee House Around?

With the Vietnamese coffee market becoming increasingly competitive, Golden Gate’s acquisition signals a potential turnaround for The Coffee House. However, success will depend on whether the company can reinvent the brand, optimize operations, and align with shifting consumer trends.

Chinese Investors Lead Vietnam’s New FDI Projects Amid Strong January Growth

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Vietnam’s foreign direct investment (FDI) landscape saw a strong start in January 2025, with newly registered capital surging by 48.6% year-on-year, marking the highest growth rate for January since 2021, despite the Lunar New Year holiday. According to the latest report from the Foreign Investment Agency (FIA) under the Ministry of Planning and Investment, China emerged as the leading investor in new projects and capital commitments, reinforcing its growing presence in Vietnam’s economy.

China Takes the Lead in FDI Inflows

While the number of new FDI projects declined slightly (down 6.6% on-year) to 280, the total newly registered capital reached nearly $1.29 billion, despite a 43.6% drop in value compared to the same period last year. China accounted for 30.1% of newly registered projects and 29.54% of total capital, solidifying its role as Vietnam’s top investment partner.

Notably, Chinese investments have shifted towards high-tech and green industries, moving beyond traditional sectors such as textiles, footwear, and household goods. Vietnam Association of Foreign Invested Enterprises Vice Chairman Nguyen Van Toan emphasized that new Chinese projects now focus on high-tech manufacturing, electronic components, green energy, electric vehicles, and e-commerce, reflecting Vietnam’s increasing appeal as a destination for advanced industries.

Major Chinese Corporations Investing in Vietnam

Several global-scale Chinese corporations have committed to setting up manufacturing facilities in Vietnam, including BYD, Radian, Brotex, and Quanta Computer. Key suppliers to multinational giants like Apple and Samsung—such as Goertek and Foxconn—have also expanded operations in Vietnam after evaluating other markets.

Nguyen Thi Hong Chuyen, Deputy General Director of industrial park developer Capella Land, highlighted that Chinese investors now demand higher standards for their projects.

“They require synchronized and modern infrastructure, multimodal transport connections, and access to large land areas for rapid deployment,” Chuyen said. “They are prioritizing energy-efficient solutions and expect quick, on-time handovers of industrial spaces, which aligns with their aggressive expansion strategies.”

For large-scale Chinese investments, land rental costs are no longer the key deciding factor. Instead, investors focus on contract negotiations to ensure high-quality project execution, reflecting their long-term commitment to Vietnam’s industrial sector.

The solar power farm in Ninh Thuan province.
Green Energy and Infrastructure Projects Gain Momentum

Vietnam’s renewable energy and infrastructure sectors are also attracting significant Chinese investment. In late 2024, China Huadian Corporation and Energy China Group announced expansion plans in clean energy and electricity distribution. Huadian has invested $2.8 billion in Vietnam so far, including Duyen Hai 2—the company’s first foreign onshore wind power project. It aims to expand in wind power, hydropower, energy storage, and efficiency solutions, urging the Vietnamese government to accelerate green energy policies. Energy China Group, which is overseeing 16 projects worth $2.2 billion in Vietnam, is keen to develop liquefied natural gas (LNG) power plants, offshore wind farms, and transport projects, provided Vietnam implements a stable electricity pricing mechanism.

Meanwhile, Chinese infrastructure giants such as China Pacific Construction Group and Susun Construction Group led a delegation of 18 major enterprises to Vietnam in December 2024, exploring cooperation opportunities in key projects. China Pacific Construction has been invited to participate in strategic initiatives such as: The Tu Lien Bridge in Hanoi; The expansion of Hanoi’s metro system; A high-speed rail link connecting Tan Son Nhat and Long Thanh international airports; Cross-border rail and highway projects between Vietnam and China

Expert Insights: A Positive Outlook for Vietnam’s FDI Growth

Sophie Dao, Senior Partner at GBS, a consulting firm supporting foreign investors in Vietnam, views this surge in Chinese investment as a sign of confidence in Vietnam’s long-term economic prospects. “Vietnam has positioned itself as a premier destination for high-tech and green investments. The government’s commitment to infrastructure development and business-friendly policies continues to attract top-tier investors,” she said. “Chinese corporations, known for their large-scale, fast-moving projects, see Vietnam as a strategic gateway for global expansion. This trend signals Vietnam’s growing role as a high-value manufacturing hub in Asia.”

With strong commitments from Chinese investors and Vietnam’s pro-investment policies, 2025 is set to be a transformative year for FDI, particularly in technology, renewable energy, and infrastructure.

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