A Vietnamese city is among the top ‘must-visit’ destinations by 2025

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The best places to travel in Asia in 2025 named a Vietnamese city, as voted by the American magazine CN Traveler.

Explore the diversity of Asia from the ancient ginkgo forests of Zhejiang, China to the old streets of Osaka, Japan. Asia is not only famous for its rapidly developing cities but also for its vast natural landscapes and rich cuisine. In particular, Vietnamese cities also offer a unique combination of history and modernity that visitors cannot ignore. Let’s experience the exciting spiritual and historical journeys here.

Here are the top 9 must-visit destinations in 2025, as voted by CN Traveler .

Aseer, Saudi Arabia

The mountainous region of Aseer, in the remote southwest of the country, has long attracted visitors from across the kingdom thanks to its centuries-old villages and palaces, spectacular natural scenery and cool summer weather, while the rest of the Arabian Peninsula swelters. In the valley below is the 900-year-old village of Rijal Alma’a, surrounded by multi-storey stone buildings that resemble ancient skyscrapers (pictured).

Aseer has centuries-old villages and palaces lining its ancient streets and summers bring cool, rainy weather. PHOTO: GETTY

Hangzhou, China

It is already one of the most visited cities in the country, with its snow-covered Broken Bridge, picturesque West Lake, rows of spring willows along Su Road and Leifeng Pagoda reflected in dramatic sunsets.

In 1996, UNESCO recognized Tianmu Mountain Nature Reserve as a biosphere reserve. The historic area in Lin’an is home to the world’s largest ancient Cryptomeria forest and the oldest natural ginkgo forest.

Karakol, Kyrgyzstan

This remote city on the Chinese border is not only famous for its cultural diversity, but also for being the adventure capital of Central Asia. From the Tien Shan Mountains to the vast Issyk-Kul Lake, hiking, horseback riding, kayaking and paragliding are just some of the popular activities here.

The Tien Shan Mountains and Lake Issyk-Kul are the magical regions of Karakol PHOTO: ALISTAIR TAYLOR YOUNG

Kuala Lumpur, Malaysia

In the capital city of Kuala Lumpur, all eyes are on Independence Square, the vast central city square known locally as Dataran Merdeka, where Malaysia was first declared an independent nation in 1957. The area is the focal point of a number of cultural rejuvenation programmes, including Kreatif KL, an annual event featuring exhibitions, workshops and themed walks in and around the city centre.

Kuala Lumpur Center PHOTO: GETTY

Muscat, Oman

For centuries, Muscat has been known to Indian Ocean sailors as the gateway to the rugged, pristine beauty of Oman’s limestone formations, majestic castles and wind-sculpted deserts.

Muscat has a long heritage as the backdrop to some of Oman’s greatest wonders with limestone massifs, majestic castles and wind-sculpted deserts. PHOTO: GEORGE APOSTOLIDIS

Osaka, Japan

When visitors to Japan look to cosmopolitan Tokyo, they often turn their gaze west to the stately and tranquil Kyoto. But make time for energetic and friendly Osaka, the vibrant hub of the Kansai region, easily accessible by 30-minute train ride from Kyoto.

From April to October 2025, Osaka will host the World Expo, with the theme revolving around creating sustainable societies.

Pererenan, Bali

Sandwiched between the volcanic black sand beaches of Canggu and Bali’s hot surf spot Seseh, the rice-field-fringed Pererenan is fast becoming the island’s most exciting corner. Pererenan is slowly starting to rival its neighbours on the dining scene, with a number of new restaurants and visiting chefs from around the world .

Peaceful rice fields in Pererenan PHOTO: JACK JOHNS

Prayagraj (Allahabad), India

Every 12 years in the city of Prayagraj (formerly known as Allahabad), in the northern Indian state of Uttar Pradesh, more than 100 million people gather on a sandbar at the confluence of the Ganges, Yamuna and mythical Saraswati rivers. The Kumbh Mela festival – one of the most important Hindu pilgrimages – is touted as the world’s largest human gathering, and the next one is in January 2025.

The Kumbh Mela, held in Prayagraj (Allahabad), India, is one of the most important Hindu pilgrimages and is considered the largest human gathering in the world – taking place only once every 12 years. PHOTO: ALISTAIR TAYLOR YOUNG

Ho Chi Minh City, Vietnam

This southern metropolis has emerged as one of the world’s fastest-growing tourism hubs, shattering pre-pandemic records at a high rate, and there’s no better time to visit than 2025…

Ho Chi Minh City is the only Vietnamese city to appear on the American magazine’s list. PHOTO: NGUYEN MINH TU

Beyond its urban and tourism infrastructure, Ho Chi Minh City shines brightest as one of Southeast Asia’s cultural hubs – the region’s commercial, culinary and fashion hub. Notably, in 2023, the first Michelin Guide to Vietnam awarded the city’s first star to the new Vietnamese restaurant Anan Saigon. Yet for all its newness and novelty, the city retains much of its traditional charm and ancient architecture, from bustling markets to rustic street vendors, ancient buildings…

From January 1, 2025, the following securities accounts will be temporarily suspended from providing online trading services.

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From January 1, 2025, Securities Companies will only provide online securities trading services for accounts that have completed updating and standardizing information.

According to Official Dispatch 6435/UBCK-CNTT dated September 30, 2024 of the State Securities Commission on reviewing and standardizing data of investors and securities practitioners according to Project 06/CP, from January 1, 2025, Securities companies will only provide online securities trading services for accounts with investor information matching the National Database/electronic identification and authentication system/chip-embedded CCCD/ID card.

In cases where investors have completed the reconciliation, update and standardization of account information, the units will provide normal services. In cases where there is no coordination to update and standardize information, the SSC requests that the units request investors to come to trade securities directly at the counter and continue to take measures to standardize data information when investors trade directly at the counter.

Previously, in Official Dispatch 4501/UBCK-CNTT dated July 19, 2024 of the State Securities Commission, it was stated that from October 1, 2024, to ensure the principles of electronic transactions on the stock market as prescribed in Article 4 of Circular 134/2017/TT-BTC; Units will only provide online securities trading services for accounts with investor information matching the National Database/electronic identification and authentication system/chip-embedded CCCD/ID card.

However, in Official Dispatch 6435/UBCK-CNTT, the State Securities Commission has postponed the above deadline. Securities companies are requested to urgently contact and request individual investors to verify and update account information, to be completed before January 1, 2025.

At the request of the State Securities Commission, securities companies have notified investors about updating/adjusting information through online, postal and direct forms at the Headquarters/Branch/Transaction Office/Customer Service Center of the securities company… with a deadline before January 1, 2025 to avoid affecting the use of online services.

VSDC data recorded that by the end of November 2024, domestic individual investors had a total of nearly 9.1 million securities accounts, equivalent to about 9% of the population, completing the target ahead of schedule in 2025 and aiming for 11 million accounts by 2030. The total number of foreign investor accounts reached 47,598 accounts.

Currently, online stock trading is the most popular method in the stock market. With just an Internet connection, investors can access their accounts, look up portfolios, place buy and sell orders, and deposit/withdraw money through online website platforms or mobile applications.

Source: cafef.vn

The first provinces and cities to announce Tet salaries and bonuses: Some businesses give bonuses of up to half a billion VND/person

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Many provinces and cities have begun to announce the 2025 Tet bonus level. It is known that the province with the highest bonus level is up to 519 million VND/person.

According to the request of the Ministry of Labor, War Invalids and Social Affairs, December 15 is the deadline for provinces and cities to report on the situation of Tet salary and bonus. Information from localities shows that the 2025 Tet bonus level has not changed much compared to last year, however, there is still a large difference in bonus levels.

Up to this point, many provincial and municipal Departments of Labor, War Invalids and Social Affairs (DOLISA) have reported to the Ministry of Labor, War Invalids and Social Affairs on the labor situation, wages in 2024 and Tet bonuses in 2025 of enterprises for employees. According to reports from localities, there have been enterprises giving Tet bonuses to employees at “huge” levels, in addition to the average bonus.

Ha Giang

In Ha Giang, according to a report from the provincial Department of Labor, War Invalids and Social Affairs, the highest 2025 New Year bonus is 3 million VND/person; the lowest is 250,000 VND/person.

For Lunar New Year, the survey shows that the highest salary is 109.6 million VND/person, the lowest is 300,000 VND/person.

In 2024, the average salary of workers in the province will reach 8.78 million VND/person/month. The highest salary is 31.6 million VND/person/month. To date, no unit has been recorded as owing wages to workers.

Thai Nguyen

After synthesizing reports from more than 300 enterprises with nearly 146,000 employees, the provincial Department of Labor, War Invalids and Social Affairs said that the highest expected bonus for the 2025 New Year is 85 million VND/person, the lowest is 100,000 VND/person. The average bonus is 900,000 VND/person.

For Lunar New Year, businesses plan to give the highest bonus of about 175 million VND/month, the average bonus is 7.5 million VND/month, the lowest is 100,000 VND/month.

Dak Lak

The report on the 2025 Lunar New Year bonus situation of 118 enterprises in Dak Lak province shows that: 70 enterprises plan to give 2025 Lunar New Year bonuses to 10,233 employees with an average income of 1.65 million VND/person; the highest bonus is 80 million VND/person, the lowest is 100,000 VND/person.

In addition, 93 enterprises plan to give Lunar New Year bonuses in 2025 to 13,240 employees with an average of 6.13 million VND/person, the highest level is 94 million VND/person, the lowest level is 200,000 VND/person.

Binh Duong

The “industrial capital” of Binh Duong has also announced the 2025 Lunar New Year bonus levels of businesses in the province. According to a report by the Department of Labor, War Invalids and Social Affairs, out of more than 1,700 businesses reporting, more than 1,670 businesses have planned to give Tet bonuses.

Accordingly, the highest Lunar New Year bonus in 2025 is 375 million VND/person, belonging to a foreign-invested enterprise (FDI). The average bonus on this occasion is about 8.77 million VND/person; the lowest is 4.96 million VND/person, equal to the minimum wage in region 1. For the New Year, the highest bonus is 368 million VND, also belonging to an FDI enterprise.

Can Tho

Regarding information on salary, bonus and labor relations in the area, the Department of Labor, War Invalids and Social Affairs of the city said that more than 800 enterprises have reported, with over 49,000 employees.

The highest expected New Year bonus in 2025 is 151.4 million VND, belonging to FDI enterprises. The average expected bonus is 3.16 million VND, the lowest is 200,000 VND (FDI enterprises).

For the Lunar New Year, the highest expected bonus is 300 million VND; the lowest is 200,000 VND, both for private enterprises.

Long An

Leading in Tet bonus levels up to this point is Long An. According to the report of the Department of Labor, War Invalids and Social Affairs of the province, the highest Tet bonus for At Ty 2025 of enterprises in the area is 519 million VND/person, belonging to FDI enterprises.

The average bonus is 8.5 million VND/person, but the lowest bonus is only 1 million VND/person for new employees who have worked for less than 12 months.

For New Year 2025, the average bonus is 2.2 million VND/person; the highest is 30 million VND/person; the lowest is 0.2 million VND/person for new employees who have worked for less than 6 months.

In 2024, Long An is also the leading locality in terms of the highest Lunar New Year bonus, with 5.68 billion VND/person, belonging to senior management positions at FDI enterprises. At the same time, 2024 also recorded a breakthrough in the highest Lunar New Year bonus, which is also the highest level ever.

Thanh Hoa

Information from the Department of Labor, Invalids and Social Affairs of Thanh Hoa province has just reported to the Ministry of Labor, Invalids and Social Affairs on the labor and salary situation according to a survey of 1,232 enterprises. These enterprises belong to all 4 types and currently employ more than 220,000 workers.

The report also shows that the average salary actually paid this year at LLCs with 100% state capital is 7.9 million VND/month, the highest is 65 million VND/month, the lowest is 3.9 million VND/month.

The expected 2025 New Year bonus at 8 enterprises under the LLCs with 100% charter capital held by the State at the enterprises for 4,610 employees is 1.9 million VND/person on average, the highest is 12 million VND; the lowest is 200,000 VND.

Lunar New Year Bonus 2025 at 83 foreign direct investment (FDI) enterprises with more than 160,000 employees, average 4.9 million VND/person, highest 410 million VND and lowest 70,000 VND.

The expected 2025 New Year bonus at 75 FDI ​​enterprises with more than 140,000 employees is an average of VND 140,000, the highest is VND 146.6 million and the lowest is VND 50,000.

Source: cafef.vn

PERFETTI VAN MELLE CỦNG CỐ VỊ THẾ DẪN ĐẦU THỊ TRƯỜNG VỚI DÒNG SẢN PHẨM TẾT 2025.

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Dẫn đầu thị trường kẹo nội địa, Perfetti Van Melle Việt Nam tiếp tục khẳng định vị thế dẫn đầu với các sản phẩm chào đón Tết Nguyên Đán – mùa lễ hội được mong đợi nhất trong năm.

Hồ Chí Minh, Việt Nam – Ngày 12 tháng 12 năm 2024. Perfetti Van Melle Việt Nam – công ty hàng đầu Việt Nam trong thị trường kẹo vừa chính thức giới thiệu các sản phẩm Tết 2025 mang chủ đề “Khởi đầu ngọt ngào”. Đón chào mùa lễ hội với nhu cầu tiêu dùng tăng cao, bộ sưu tập Tết “Khởi đầu ngọt ngào” tiếp tục khẳng định vị thế dẫn đầu của Perfetti Van Melle bằng hương vị sáng tạo, thiết kế cao cấp cùng thông điệp ý nghĩa về sự gắn kết và niềm vui đoàn viên. 

Các phiên bản vị kẹo giới hạn đặc biệt sẽ góp mặt trong dịp lễ Nguyên Đán bao gồm Alpenliebe vị Caramel, Alpenliebe Hương Xoài Muối Ớt với vị cay bùng nổ, Golia Chanh Gừng thanh nhẹ cho năm mới hanh thông, Mentos Cầu Dừa Đủ Xoài cho năm mới sung túc, may mắn. Bộ sản phẩm năm nay cũng truyền tải nhiều thông điệp mới lạ, làm trải nghiệm Tết thêm thú vị, rực rỡ, như Chupa Chups Kẹo Dẻo Cá Chép Vượt Vũ Môn, lấy cảm hứng từ hình ảnh cá chép hóa rồng, lần đầu tiên được ra mắt để “nhả vía” cho một năm mới kiên định và thành công rực rỡ. Đặc biệt, kẹo dẻo vị chua Chupa Chups sẽ ra mắt phiên bản giới hạn “Ống Gieo Quẻ Vạn Điều Chups” nhân dịp Tết, để người dùng “lắc quẻ” và nhận về những lời chúc độc đáo về tiền tài, tình duyên, công việc.

Những hương vị phiên bản giới hạn này sẽ được đóng gói trong bao bì tinh tế, rực rỡ và mang đậm dấu ấn Tết cổ truyền với hàng loạt thông điệp ý nghĩa, từ Alpenliebe “Khởi đầu gắn kết”, Chupa Chups “Khởi đầu vui rộn ràng” đến Mentos “Khởi đầu tươi mới”. Các sản phẩm được thiết kế với nhiều kích thước khác nhau, từ túi nhỏ gọn đến những hộp quà tinh tế, giúp người tiêu dùng dễ dàng tìm thấy lựa chọn phù hợp cho chính mình và người thân, đáp ứng nhu cầu gửi trao yêu thương dịp Tết.

Mang đến niềm vui cho người tiêu dùng Việt suốt gần ba thập kỷ, Perfetti Van Melle Việt Nam không ngừng gây ấn tượng với những sản phẩm sáng tạo, tiên phong định hình xu hướng thị trường. Một trong những sáng tạo nổi bật có thể kể đến là kẹo Alpenliebe Xoài Muối Ớt ra mắt năm 2020 với hương vị ấn tượng, nhanh chóng chinh phục thị hiếu, trở nên bùng nổ và chiếm trọn cảm tình người tiêu dùng Việt. Năm 2023, Perfetti Van Melle tiếp tục “cách mạng hóa” thị trường với Alpenliebe Jelly Biển Xanh Long Lanh – dòng kẹo dẻo với nhân hương trái cây đột phá, thiết lập tiêu chuẩn mới về kết cấu trong ngành kẹo. Đặc biệt, kẹo dẻo hương trái cây Chupa Chups Sour Belt còn tạo nên dấu ấn đặc sắc với kỷ lục Guinness “Dây kẹo dẻo dài nhất thế giới”, tiếp nối sứ mệnh lan tỏa niềm vui và khẳng định tinh thần sáng tạo không ngừng của thương hiệu trên phạm vi toàn cầu.

Về việc ra mắt sản phẩm mới, ông Jan-Willem Paans, Giám đốc Điều hành Perfetti Van Melle Việt Nam cho biết: “Việt Nam luôn là thị trường trọng điểm của Perfetti Van Melle với tốc độ tăng trưởng nhanh chóng. Thành công của chúng tôi tại đây là kết quả của gần ba thập kỷ đổi mới sản phẩm, luôn am hiểu thị hiếu địa phương và phát triển mạng lưới phân phối rộng khắp cả nước. Với các sản phẩm Tết 2025, chúng tôi vẫn tiếp tục chiến lược kết nối người dùng bằng những dòng kẹo chất lượng độc đáo, mang lại niềm vui và những kỷ niệm đáng nhớ cho mỗi gia đình Việt. Bộ sưu tập Tết năm nay sẽ tiếp tục khẳng định cam kết của chúng tôi trên hành trình dẫn đầu ngành hàng kẹo với các thương hiệu được yêu thích, mang đến niềm vui cho nhiều thế hệ người Việt Nam.” 

Bộ sưu tập Tết 2025 sẽ chính thức có mặt trên toàn quốc từ tháng 12 năm 2024. Những sản phẩm kẹo đặc biệt này sẽ được bày bán tại cửa hàng tạp hóa địa phương và chuỗi siêu thị lớn trên cả nước, tạo ra những “Khởi đầu ngọt ngào” dịp Tết Nguyên Đán 2025 – với các thương hiệu được yêu thích như Alpenliebe, Mentos, Golia và Chupa Chups.

Về Perfetti Van Melle

Perfetti Van Melle (PVM) là công ty sản xuất và phân phối sản phẩm kẹo, kẹo cao su tại hơn 150 quốc gia. PVM là một trong những công ty hàng đầu thế giới trong ngành công nghiệp bánh kẹo, mang đến niềm vui cho người tiêu dùng trên khắp thế giới với những sản phẩm sáng tạo, đa dạng và được yêu thích nhất.

Công ty sở hữu danh mục đa dạng các thương hiệu nổi tiếng, được yêu thích qua nhiều thế hệ, bao gồm Happydent, Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint và Frisk. Ngoài ra, còn có các thương hiệu Trident, Hollywood, Dentyne, Stimorol, V6 và Bubblicious tại Hoa Kỳ, Canada và Châu Âu.
Năm 2023, Tập đoàn Perfetti Van Melle ghi nhận doanh thu thuần gần 3,5 tỷ Euro.

 

LIÊN HỆ:

(Mr.) Do Nguyen

Communications & Public Affairs Manager

Perfetti Van Melle

Email: do.nguyen@perfettivanmelle.com

(Ms.) Bui Lan Huong 

Senior Manager

Edelman

Email: lanhuong.bui@edelman.com

 

Ho Chi Minh City Unveils Plans to Celebrate New Year 2025

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The Ho Chi Minh City People’s Committee has announced plans for welcoming the New Year 2025, featuring a variety of vibrant cultural, artistic, and sports events.

Illustration

According to the plan, artistic fireworks displays are scheduled from midnight to 12:15 AM on January 1, 2025, at two locations: a high-altitude display near the entrance of the Saigon River Tunnel in Thu Duc City and a low-altitude display at Dam Sen Cultural Park in District 11.

The New Year’s Eve countdown celebration will take place on the night of December 31, 2024, at several locations, including Nguyen Hue Walking Street in District 1, Bach Dang Wharf Park, and a floating logo on the Saigon River. Artistic performances will also be held in districts and localities such as District 12, Tan Phu, Binh Tan, Binh Chanh, Hoc Mon, Cu Chi, Nha Be, and Can Gio on the evenings of December 31, 2024, and January 1, 2025 .

The city will also host various sports activities, such as the 11th HCMC Marathon 2025, the Ho Chi Minh City International Martial Arts Festival, and the New Year’s Cycling Race on Mai Chi Tho Street.

Additionally, the People’s Committee has directed the decoration of central streets with artistic lighting to create a festive and radiant atmosphere for the New Year.

Thu Duc City will hold a special New Year’s Festival – City Tet Fest Thu Duc 2025 from December 28, 2024, to January 1, 2025, at the Saigon Riverfront Park. This festival, making its debut in Ho Chi Minh City, will offer a multi-faceted experience combining culture, community, technology, and sustainability.

@vtv.vn

Ho Chi Minh City Aims to Welcome 53.5 Million Visitors by 2025

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The city’s tourism sector has set a target to attract 8.5 million international visitors and 45 million domestic travelers, with total revenue projected to reach 260 trillion VND.

To achieve this goal, the Ho Chi Minh City Department of Tourism will implement a series of comprehensive solutions, focusing on improving management quality and services.

specifically, the department plans to enhance tourism policies, introduce a range of tourism products developed from a design competition commemorating the 50th anniversary of the liberation of southern Vietnam, and strengthen communication and digital application efforts. By 2025, the city aims to launch a tourism app and a 3D 360-degree interactive map linked to regional connectivity.

River tourism is being promoted (Photo: Thu Trang)

The city will also diversify its tourism offerings, especially focusing on nighttime tourism products to increase competitiveness, attract more visitors, boost spending, and encourage longer stays. Additionally, programs to stimulate tourism demand and promotional campaigns during Tet, April 30th holidays, and other festivals will be organized. Investments will be made in festivals and high-economic-impact events. The tourism sector also plans to ramp up promotional activities both domestically and internationally, aiming for “one event per month.”

In 2024, Ho Chi Minh City attracted over 45 million visitors, generating a total revenue of 190 trillion VND. The city’s tourism products and events have been upgraded, with innovative, culturally, and historically significant offerings unique to the city receiving positive feedback from locals and tourists alike.

People and tourists participate in the 2024 River Festival (Photo: Ho Chi Minh City Department of Tourism)

Notably, Ho Chi Minh City’s tourism sector has earned several prestigious international awards. According to CN Traveler, the city was ranked among the top 25 must-visit destinations in 2025 across all seven continents.

@vtv.vn

8 Most Searched Travel Destinations in Vietnam on Google in 2024

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Google has recently unveiled its Google Year In Search 2024, highlighting trending topics among Vietnamese users. Remarkably, 8 out of the top 10 most-searched travel destinations for 2024 are domestic locations.

Hoi An is in the top 10 most searched travel keywords by Vietnamese people on Google in 2024. Photo: Pham Thang.

Released on December 13, the Google Year In Search 2024 report features seven main categories: “Top Trending Searches,” “AI Tools,” “Movies,” “Travel,” “Concerts,” “Skills,” and “How-to Guides .” This annual list reflects the topics and information most sought after by Vietnamese users throughout the year.

In the Travel category, the top 10 keywords include Malaysia, Vinh Hy, Hoi An, Con Son Can Tho, Gia Lai, Europe, Da Lat, Thuy Chau Tourist Area, Da Nang, and Vietnam.

Google observed that the prominence of eight domestic travel destinations in the Travel category demonstrates a growing interest in exploring local attractions. This trend signifies a positive shift, highlighting the potential growth and development of Vietnam’s tourism industry.

Spectacular sunrise at Hang Rai, Vinh Hy Bay. Photo: Son Nguyen.

Most of the destinations searched by Vietnamese travelers feature unique natural landscapes and exciting experiences. For instance, Vinh Hy—one of Vietnam’s four most beautiful bays—is located in Vinh Hai Commune, Ninh Hai District, Ninh Thuan Province. This stunning spot offers breathtaking views, with the bay surrounded by the majestic Nui Chua National Park, clear waters, and abundant seafood.

Popular destinations well-loved by both domestic and international tourists, such as Hoi An, Da Lat, and Da Nang, also made it onto the list.

Ranked fourth is Con Son Can Tho, a community-based tourism site on a small islet in the Hau River, linking Can Tho and Vinh Long provinces. Visitors here can enjoy activities such as fruit picking at local orchards, sampling traditional Vietnamese cakes, and watching unique fish-jumping shows.

For international travel, “Malaysia tourism” and “Europe tourism” were the two keywords that made it onto the list, ranking in the top and sixth spots, respectively.

@Znews

Vietnamese Dishes Dominate the List of Asia’s Best Beef Dishes

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Dishes like vinegar-dipped beef, shaking beef, and beef ne are among the standout Vietnamese beef dishes highly rated by Taste Atlas, a renowned global culinary platform.

With a rating of 4.6/5, Vietnam’s vinegar-dipped beef secures the top spot on the list of Asia’s 50 best beef dishes, as ranked by Taste Atlas.

Beef dipped in vinegar. Photo: Clingme

“This is a type of hot pot featuring a broth that combines the sourness of vinegar, the sweetness of coconut water, and the aroma of lemongrass, onions, and other spices. Once heated on a stove, diners can dip thinly sliced ​​beef along with various vegetables into the broth. Shrimp, squid, and other seafood are often added for variety,” Taste Atlas describes.

The platform also highlights that rice paper wrappers and fermented anchovy dipping sauce play a vital role in completing the vinegar-dipped beef experience.

Coming in fourth on the list is Vietnamese shaking beef. This dish is relatively simple to prepare: diced beef is marinated, then quickly grilled or stir-fried over high heat with bell peppers, tomatoes, and onions. The beef, cooked just right, retains its natural sweetness and a bold, aromatic flavor.

Beef stew. Photo: Foody

Meanwhile, beef stew ranked eighth. Served as a traditional dish from Southern Vietnam, braised beef is celebrated for its rich, creamy sauce and tender, slightly chewy beef. The stew’s aroma comes from a blend of spices, including lemongrass, cinnamon, chili, pepper, and garlic.

Bo Ne, ranked 14th, is a popular breakfast dish originating from Phan Thiet and Nha Trang. Its name, which means “dodging beef,” comes from the sizzling hot skillet on which it is served. Diners must “dodge” the splattering oil as they enjoy the freshly cooked dish.

Rounding out the list is bamboo-grilled beef, a specialty from Vietnam’s Central Highlands near Pleiku. Strips of beef are marinated in soy sauce, sugar, salt, pepper, and then grilled with onions, garlic, chilies, and green peppers. The dish is typically served with steamed white rice.

Founded in 2015 and based in Zagreb, Croatia, Taste Atlas is known for compiling a global map of traditional dishes from around the world.

According to Matija Babić, the founder of Taste Atlas, all rankings for dishes and beverages are based on expert reviews and critiques from culinary professionals to ensure the credibility of their awards.

@Vietnamnet

Second Me Linh Flower Festival to Take Place Over Four Days

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The second Me Linh Flower Festival, themed “Me Linh Blooming with Colors,” is scheduled to run for four days, from December 26 to 29.

According to the Me Linh District People’s Committee in Hanoi, the festival will be held at the central square of the district’s administrative center.

Organizers say the event aims to honor the value of the local flower-cultivating craft villages, promote the district’s unique beauty and tourism potential, and toward work establishing the Flower Festival as an annual hallmark of Me Linh and Hanoi tourism.

At the end of December, Me Linh district organized the Flower Festival. Photo: Anh Tuan

This year’s Flower Festival is not only a vibrant cultural and tourism event but also an occasion to reflect on the history and cultural heritage of the Me Linh region.

The displays and installations will combine traditional imagery with modern lighting technology, creating spaces that are both timeless and innovative, promising visitors unique and memorable experiences.

In addition to flower exhibitions and showcases, the festival will feature numerous lively community activities. The opening ceremony will include performances by popular singers such as Hoa Minzy and Duc Phuc.

Over the four-day festival, visitors can enjoy a variety of meaningful programs such as a recycled-material flower bicycle decoration contest, painting competitions, crafting a giant flower mosaic, and an ao dai fashion show.

Notably, during the festival, Me Linh District will collaborate with the Hanoi Center for Investment, Trade, and Tourism Promotion to host a trade promotion fair. This event will showcase over 100 booths, linking local tourism, culture, and commerce.

@Vietnamnet

Hanoi Historical Sites Open to Visitors Throughout Tet Holidays

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During all days of the New Year and Lunar New Year (Tet) holidays for the Year of the Snake 2025, historical sites managed by the Hanoi Department of Culture and Sports will remain open to welcome visitors and tourists.

The Hanoi Department of Culture and Sports has recently released a plan to organize cultural, artistic, sports activities, and manage festivals during the New Year and Lunar New Year holidays for 2025.

As part of this plan, all historical sites under the department’s management will be open to the public throughout the holiday period.

The Temple of Literature – Quoc Tu Giam at night becomes sparkling and magical, giving visitors a new experience. Photo: Vuong Loc

According to the Hanoi Department of Culture and Sports’ official website, the Temple of Literature – Imperial Academy will offer nighttime tours, exhibitions, traditional folk games, and the annual Spring Calligraphy Festival.

At the Ngoc Son Temple, visitors can enjoy the “Mystical Night at Ngoc Son” artistic program, highlighted by a re-enactment of King Le returning the treasured sword to the Golden Turtle on a royal boat.

The Hoa Lo Prison Relic will host nighttime experiential tours under the themes “Sacred Night,” “Living Like Blossoms,” and “Youthful Flames,” alongside meetings with historical testimony and special thematic exhibitions.

The Hanoi Museum will organize exhibitions, thematic displays, traditional education activities, seminars, discussions, and cultural and historical events for visitors.

@SGtiepthi

Thua Thien Hue Gains Two New National Intangible Cultural Heritage Recognitions

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The People’s Committee of Thua Thien Hue recently announced that the Minister of Culture, Sports, and Tourism has officially recognized the Hue Nam Temple Festival and Van Cu Vermicelli-Making Craft as part of the National Intangible Cultural Heritage List.

Hon Chen Temple Festival in Hue. Photo: Hieu Truong

According to the Government Online Newspaper, on December 11, the People’s Committee Office of Thua Thien Hue revealed that the Minister of Culture, Sports, and Tourism issued a decision to include the Hue Nam Temple Festival (Huong Tho Commune, Hue City) and the Van Cu Vermicelli-Making Craft (Huong Toan Commune, Huong Tra Town) in the National Intangible Cultural Heritage List.

The Hue Nam Temple Festival, also known as Hon Chen Temple Festival, is a traditional practice dedicated to the worship of the Holy Mother Thien Y A Na. Held annually in the third and seventh lunar months, the festival is characterized by its lively atmosphere and attracts thousands of followers of the Mother Goddess worship tradition, making it a unique cultural hallmark of the ancient capital.

The festival not only preserves and promotes the cultural values ​​associated with the Hue Nam Temple relic but also contributes to enhancing the tourism appeal of Thua Thien Hue. Additionally, it is closely linked to the Mother Goddess Tam Phu worship belief system, which UNESCO has recognized as an Intangible Cultural Heritage of Humanity.

Meanwhile, the Van Cu Vermicelli-Making Craft boasts over 400 years of history and is famous for its ivory-white vermicelli with a distinct flavor. Currently, more than 100 households in the village participate in production, supplying vermicelli to markets, restaurants, and eateries nationally, providing a stable source of income for the local community.

This recognition not only affirms the heritage value of Thua Thien Hue but also serves as a motivation to preserve and develop the region’s rich cultural traditions.

@SGtiepthi

USA vs Vietnam for Doing Business : costs, challenges, growth, opportunities, misconceptions

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Entrepreneurs considering global expansion often encounter distinct challenges and opportunities across different markets. Vietnam, a fast-growing emerging market, presents a unique contrast comparing to countries like France or the USA.

This article explores the latest business landscape in these countries for 2024 and offers predictions for 2025 to help entrepreneurs make strategic decisions.

Market Maturity and Opportunities

The United States and France are prime examples of mature markets. In 2024, both countries remain competitive, with industries characterized by saturation and high barriers to entry. For instance, a report by the OECD Economic Outlook 2024 highlights that nearly 70% of startups in France face regulatory and operational hurdles, reducing their chances of long-term survival. Similarly, in the USA, industries like retail and technology are driven by innovation, leaving little room for small-scale newcomers without substantial R&D investment.

Vietnam, by contrast, continues its upward trajectory as an emerging market. The country’s GDP growth rate of 6.5% in 2024 is projected to accelerate to 6.8% in 2025, driven by robust export activities and increasing foreign direct investment (FDI), according to the World Bank.

Cost of Doing Business

Cost efficiency remains one of Vietnam’s greatest advantages over developed economies. In 2024, labor costs in Vietnam are among the most competitive in Asia, with average monthly wages for skilled workers ranging between $400 and $600, compared to $3,000 to $5,000 in France or the USA (General Statistics Office of Vietnam). Operational costs, including office rents and utilities, are also significantly lower. A study by Colliers Vietnam found that prime office spaces in Ho Chi Minh City cost 70% less than similar locations in Paris or New York.

Looking ahead to 2025, this cost advantage is expected to persist, although slight increases in wages and utility expenses are anticipated as Vietnam continues its economic development. Conversely, in the USA and France, the rising costs of energy and inflationary pressures are predicted to push operational expenses higher. For instance, PwC France forecasts a 5% increase in statutory social contributions by 2025, further straining payroll budgets for French companies.

Business Culture and Approach

In 2024, the business cultures of France and the USA remain structured and formal. Success in these markets often hinges on strict adherence to legal frameworks and robust contractual agreements. Innovation and individual achievement continue to be central to entrepreneurial success, with both countries offering strong rewards for disruptive ideas that scale globally. However, these structured systems can stifle flexibility, particularly for startups looking to adapt quickly to market changes.

>> Related article: Rising Economy of Vietnam – Asia’s Next Powerhouse?

Vietnam’s business culture, on the other hand, emphasizes relationships and adaptability. Trust is often more important than formal contracts, and business leaders prioritize pragmatic solutions over perfection. This approach fosters flexibility but can pose challenges for foreign entrepreneurs accustomed to rigid frameworks. In 2025, as Vietnam integrates more closely with global markets through trade agreements like the EU-Vietnam Free Trade Agreement (EVFTA), a gradual shift towards more standardized practices is expected, especially in sectors heavily reliant on international partnerships.

Growth Opportunities

Vietnam’s rapid economic growth and expanding middle class make it a hotspot for new business opportunities. By 2025, the country’s middle class is expected to reach 60 million, according to McKinsey & Company. This demographic shift is driving demand for consumer goods, healthcare, and educational services, creating fertile ground for entrepreneurs. Additionally, Vietnam’s government has committed over $18 billion to infrastructure development projects in 2025, including smart cities and renewable energy initiatives, offering significant opportunities in logistics and clean technology.

In contrast, growth in the USA and France is predicted to remain incremental. Market saturation and fierce competition in 2024 will continue into 2025, forcing businesses to rely heavily on innovation and efficiency to maintain market share. Sectors like AI-driven technology and green energy are likely to dominate new investments in these mature markets.

Challenges Faced by Entrepreneurs

Operating in the USA and France in 2024 remains complex due to high regulatory and operational costs. These challenges are expected to intensify in 2025, with stricter environmental regulations and increased inflation contributing to higher compliance costs. For example, businesses in France will face new carbon tax mandates starting in mid-2025, as part of the EU’s Green Deal initiatives.

>> Related article: France and Vietnam elevate the bilateral relationship to a Comprehensive Strategic Partnership

In Vietnam, the primary challenges stem from regulatory unpredictability and overreliance on personal relationships. While Vietnam is expected to introduce clearer guidelines for foreign businesses by 2025, the informal nature of many business dealings will likely persist. Entrepreneurs may find this both a strength, enabling quick decisions, and a weakness, as it can lead to instability when relationships change.

Addressing Common Misconceptions About Southeast Asia

Despite Vietnam’s cost advantages, it is a misconception that doing business here is universally inexpensive. By 2025, higher standards for labor safety and compliance with international certifications are expected to increase operational costs, particularly in export-focused industries. Entrepreneurs should also avoid underestimating the complexity of market entry. Although Vietnam’s regulatory environment is improving, navigating its legal landscape still requires thorough preparation and local expertise.

Similarly, the belief that relationships alone are enough for success is overly simplistic. In 2025, as Vietnam continues to attract international investors, maintaining quality standards and building a professional reputation will be as important as fostering personal connections.

Conclusion

For entrepreneurs weighing their options in 2024 and beyond, Vietnam offers a dynamic environment with rapid growth potential, low costs, and emerging opportunities in key sectors. However, businesses must be prepared to navigate cultural nuances and regulatory ambiguities. By 2025, Vietnam is expected to make strides in standardizing its business practices, aligning more closely with global standards while retaining its competitive edge as an emerging market.

Doing Business in Vietnam as a Foreigner: Key Lessons for Entrepreneurs in Vietnam

In contrast, France and the USA remain ideal for entrepreneurs with innovative solutions and the resources to compete in mature markets. While these countries provide stability and structured systems, the high costs and slow growth in saturated industries pose significant challenges. Ultimately, understanding the unique dynamics of each market will allow businesses to position themselves for sustainable success in the years to come.

Hidden Gems in Ninh Binh: Unique Spots You Shouldn’t Miss

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Ninh Binh, a region rich in history and breathtaking natural beauty, has long captivated the hearts of travelers. Beyond well-known attractions like Trang An, Bai Dinh Pagoda, and Tam Coc-Bich Dong, this former imperial capital also boasts lesser-known yet fascinating destinations. For those seeking a fresh perspective on Ninh Binh, here are some hidden gems you’ll want to explore.

A Sea of White Reed Grass in the Heart of Ninh Binh City

For lovers of romantic and poetic scenery, the reed grass field near Dinh Tien Hoang Square in Ninh Binh City is a must-visit. During its blooming season from October to December, the field transforms into a dreamy white oasis, with swaying grass resembling soft clouds floating in the wind.

The golden hours of sunlight create a picturesque setting perfect for photography. Pair it with a flowing dress, and you’ll have an Instagram-worthy snapshot in no time. The tranquil atmosphere here is ideal for unwinding and finding balance amidst life’s busyness.

Pebble Beach by Khe Coc Island

Nestled along the route to Trang An, the pebble beach near Khe Coc Island offers a serene escape with its untouched beauty. Smooth stones of various sizes are scattered along the riverbank, creating a rustic yet artistic landscape.

Visitors can immerse themselves in the tranquil surroundings, where clear waters reflect lush green mountains. It’s a perfect backdrop for artistic photos or simply a place to enjoy nature’s calm. A snapshot here, framed by the flowing river and towering mountains, will undoubtedly stand out.

The Bodhi Tree Road Leading to Trang An

The Bodhi Tree Road. (Photo: Thai Ba)

On the road from Ninh Binh City to Trang An, you’ll encounter an enchanting stretch lined with bodhi trees. These lush green trees form a natural tunnel of shade, evoking a sense of peace and charm.

In autumn, the leaves transition from green to golden hues, turning the road into a mesmerizing scene that feels almost cinematic. This picturesque avenue has become a popular choice for wedding photos, thanks to its romantic and serene ambiance. Strolling along this road is a delightful way to connect with nature.

The Vast Pineapple Fields of Tam Diep

Just a 30-minute drive from Ninh Binh City, Tam Diep’s sprawling pineapple fields offer a unique and vibrant photo spot. During harvest season, the golden glow of ripe pineapples stretches as far as the eye can see.

Visitors can engage in hands-on experiences like picking fresh pineapples and savoring their juicy sweetness right in the field. The early morning or late afternoon light adds an ethereal charm, perfect for capturing the essence of rural Vietnam.

Ninh Binh is more than a repository of ancient cultural treasures; it’s a destination that inspires both nature lovers and avid photographers. From the poetic reed grass fields and artistic pebble beaches to the serene bodhi tree road and vibrant pineapple fields, each location holds its unique allure.

Plan your visit, take time to explore, and capture the extraordinary moments this land has to offer. Whether you’re making memories with family, friends, or a significant other, Ninh Binh promises an unforgettable journey. Don’t forget to share your experiences, helping to elevate Ninh Binh as a top travel destination for all.

Ether Volume Overshadows Bitcoin on HyperLiquid as Platform Activity Hits $500B

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The record trading activity on HyperLiquid’s perpetuals market is characrterized by users recently leaning more toward ether than bitcoin.

Bitcoin (BTC) is not the only one setting milestones. HyperLiquid, the leading on-chain perpetuals trading protocol operating on its custom-built layer 1 blockchain, is setting impressive records, too, with the platform seeing more activity in ether (ETH) than bitcoin.

The cumulative perpetuals volume on the platform has surged past $500 billion, registering a staggering 15-fold year-to-date rise, according to DefiLlama.

The platform has seen an average daily volume of over $5 billion in the past seven days, accounting for over 45% of the total onchain perpetuals market activity of the past 24 hours.

What’s more interesting is that ether, not bitcoin, is leading the boom in activity this week. Since Monday, ether perpetuals have registered a cumulative trading volume of $7 billion. That’s 18% greater than bitcoin’s tally of $5.94 billion, according to data source stats.hyperliquid.xyz.

Ether has also led the growth in the cumulative notional open interest on the platform since late November. At press time, ether perpetuals worth $857.5 million were active, accounting for nearly 25% of the total open interest of $3.49 billion.

The increased activity in ether on HyperLiquid represents sticky capital that could fuel the next leg up in the second-largest cryptocurrency by market value. As of writing, ETH was changing hands at $3,900, representing a 70% year-to-date gain, CoinDesk data shows.

The success stems from HyperLiquid being a purpose-specific protocol rather than a general all-purpose chain, according to some observers.

“HyperLiquid’s success appears rooted in prioritizing product-market fit, blending institutional-grade performance with DeFi accessibility, such as no KYC requirements. By offering more generous incentives for active traders, Hyperliquid aligns closely with user needs, potentially setting a new standard for future crypto projects,” algorithmic trading firm Wintermute said in a note shared with CoinDesk.

HYPE is bigger than AAVE

Speaking of market action, HyperLiquid’s two-week-old HYPE token is already making waves. The cryptocurrency has surged over 300% since its inception, zooming to a market value of $5.69 billion, bigger than long-established DeFi players like Ethereum’s leading lending protocol Aave and Solana-based decentralized exchanges Raydium and Jupiter, according to data source Coingecko.

The sustained bullish move following the record airdrop is a sign of investor confidence, according to Wintermute.

“Despite the potential for significant sell pressure from the airdrop recipients, the sustained demand for HYPE has consistently outpaced supply, indicating robust market confidence,” Wintermute noted.

On Nov. 29, HyperLiquid airdropped 31% of HYPE’s nearly 1 billion supply to users who held points earned through trading activities. The airdrop was valued at $1.9 billion, surpassing layer 2 solution Arbitrum’s $1.5 billion valuation.

HYPE is used as a staking asset to secure the platform’s HyperBFT consensus mechanism and acts as a gas token, facilitating transactions and smart contract executions.

LINK Surges to 2021 Levels as Trump’s World Liberty Buys More Chainlink Tokens

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LINK neared $30 in Asian morning hours Friday, data shows, with open interest (OI) on the token’s futures zooming to record highs above $860 million.

Donald Trump-backed World Liberty Financial just increased its holdings of Chainlink’s LINK token.

The project purchased another $1 million worth of LINK late Thursday, data shows, for the second straight day, increasing its LINK stash to $2 million worth of tokens. It additionally brought $246,000 worth of Aave’s AAVE, taking total token holdings to $1.2 million.

LINK is now World Liberty Financial’s fourth-largest holding after ether (ETH), bitcoin (BTC) and tether (USDT).

Backed by the Trump family, World Liberty Financial is a unified platform where users can borrow and lend cryptocurrencies, create liquidity pools and transact with stablecoins. WLFI serves as a governance token for the platform.

It uses data provider Chainlink’s services for better integrating with the wider crypto ecosystem. Chainlink supports the platform by providing crucial pricing data and cross-chain interoperability infrastructure, per a November report.

Chainlink bridges blockchains and off-chain systems, providing smart contracts with access to real-world data, external APIs, and other off-chain resources. LINK tokens, among other are used to pay node operators for their services in retrieving and preparing off-chain data or performing computations.

Part of investor demand for LINK tokens is directly tied to the utility and adoption of Chainlink’s oracle services.

And the market is positively reacting to the Trump-linked purchases — LINK prices are up 22% in the past 7 days and more than 130% since World Liberty Financial first onboarded Chainlink, helping the token reach price levels last seen in early 2021.

LINK neared $30 in Asian morning hours Friday, data shows, with open interest (OI) on the token’s futures zooming to record highs above $860 million.

OI refers to the number of unsettled bets in futures markets. A bump in prices alongside rising OI is generally considered a bullish sign, as it suggests investors are willing to commit new capital to the expectation that the price will continue to rise.

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