SABECO tôn vinh văn hóa việt qua chiến dịch “Chung Vị Tết Việt – Gắn Kết Muôn Miền”, góp phần kết nối cộng đồng và mang Tết đến gần hơn với người dân địa phương

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 Ủy ban Trung ương Mặt trận Tổ quốc Việt Nam (UBTW MTTQVN), Bộ Tư lệnh Biên phòng phối hợp cùng Tổng Công ty Cổ phần Bia – Rượu – Nước giải khát Sài Gòn (SABECO) chính thức khởi động chiến dịch “Chung Vị Tết Việt – Gắn Kết Muôn Miền”, với sự kiện khai mạc được tổ chức tại phường Hòa Hiệp, tỉnh Đak Lak.

Phát huy tinh thần gìn giữ và tôn vinh các giá trị văn hóa truyền thống cùng 150 năm di sản, SABECO lần đầu tiên đưa chương trình Tết thường niên thành nền tảng tôn vinh sự đa dạng văn hóa vùng miền Việt Nam, thể hiện vai trò của doanh nghiệp trong việc bảo tồn bản sắc văn hóa truyền thống, gắn kết cộng đồng và lan tỏa niềm tự hào dân tộc.

Với nhiều thế hệ người Việt, “vị Tết” được tạo nên từ những nét văn hóa đặc sắc, từ phong tục tập quán, nghi lễ truyền thống, đến không khí sum vầy và những khoảnh khắc sẻ chia gắn kết. Mỗi vùng miền đều có một “vị Tết” riêng, nhưng khi tất cả cùng hòa vào không khí Tết chung, đó chính là khoảnh khắc đón Tết trọn vẹn nhất. Thấu hiểu tinh thần ngày Tết ấy của người Việt, SABECO khởi xướng chiến dịch “Chung Vị Tết Việt – Gắn Kết Muôn Miền” cùng Mặt trận Tổ quốc Việt Nam, với mong muốn gìn giữ bản sắc văn hóa và kết nối những sắc thái văn hóa khắp mọi miền thành một trải nghiệm Tết chung, nơi ai cũng cảm nhận được sự gắn kết và thuộc về.

Trong khuôn khổ chiến dịch, SABECO sẽ mang đến chuỗi hoạt động trao quà Tết cùng các hoạt động giao lưu văn hóa, gắn kết cộng đồng cho người dân địa phương tại 16 tỉnh thành khắp Việt Nam từ ngày 10/1/2026 đến 8/2/2026. Mỗi điểm đến là một điểm hẹn kết nối, nơi những giá trị văn hóa bản địa, con người và câu chuyện Tết cùng hội tụ, những phần quà ý nghĩa trao tay, qua đó lan tỏa tinh thần gắn kết và sẻ chia, kết nối các vùng miền trong cùng một mùa Tết chung. Đắk Lắk là điểm đến đầu tiên trong hành trình này, tiếp ngay sau đó vào ngày 11/1/2026, chương trình sẽ đến với tỉnh Lâm Đồng.

Tại sự kiện, SABECO mang đến 7 không gian trải nghiệm “vị Tết” với nhiều hoạt động cộng đồng hấp dẫn, mỗi khu vực là một sắc thái quen thuộc và giàu cảm xúc của ngày Tết. Hành trình bắt đầu tại khu vực “Vị Khai Xuân”, người tham dự bắt đầu hành trình khám phá bằng hoạt động check-in và trải nghiệm nét văn hóa địa phương qua các trò chơi dân gian. Tiếp nối là “Vị Lộc May Mắn”, nơi người dân cùng viết nên những điều ước đầu năm và hái lộc xuân, gửi gắm niềm hy vọng cho một năm mới an lành. Với không gian “Vị Hỷ Rộn Ràng”, người dân có thể cùng lưu giữ những khoảnh khắc sum vầy qua những khung hình Tết đáng nhớ. Khu vực “Vị Tết Đậm Đà Từ Muôn Vẻ” đưa người tham dự trở về với những phong tục đã gắn bó với nhiều thế hệ qua trải nghiệm xin chữ Ông Đồ cùng bia 333. Tiếp theo đó là khu vực “Tỏa Vị Gắn Kết” cùng Bia Saigon Lager, với các trò chơi mini game tương tác thú vị, lấy cảm hứng từ những hoạt động gắn kết quen thuộc trong ngày Tết như ca hát, nâng ly chúc mừng và trao gửi lời chúc Tết đầu năm. Ngoài ra, tại không gian “Vị Phúc Sum Vầy”, mọi người còn được trải nghiệm gói bánh chưng, bánh tét, và xếp mâm cỗ Tết, cùng nhau cảm nhận tinh thần đoàn viên và gắn kết.

Đặc biệt, tại khu vực “Vị Tết Gắn Kết” – nơi chiến dịch vươn ra khỏi ranh giới địa lý của 16 địa điểm tổ chức với mong muốn kết nối người dân khắp 34 tỉnh thành qua hoạt động gắn kết cộng đồng “Chung Vị Tết Việt”- người dân có thể chia sẻ hình ảnh và câu chuyện đón Tết theo cách của riêng mình, gia đình, xóm làng hay cả quê nhà. Hoạt động được diễn ra tại sự kiện cộng đồng ở các tỉnh Đắk Lắk, Vĩnh Long và Nghệ An. Đồng thời, trên mạng xã hội trực tuyến, người tham gia có thể đăng tải những hình ảnh đón Tết ý nghĩa bên gia đình và người thân kèm hashtag #ChungViTetViet của chương trình. Tất cả cùng tạo nên một bức tranh Tết chung đầy màu sắc, phản ánh chân thực cách Tết được cảm nhận và được trân trọng theo những cách riêng biệt nhưng nhiều ý nghĩa. 

Cùng với đó, SABECO cũng phối hợp với UBTW MTTQVN cùng Bộ Tư lệnh Biên phòng để trao tặng 6.500 phần quà Tết cho các hộ gia đình có hoàn cảnh khó khăn – những con người đại diện cho sự lạc quan và ý chí vươn lên trong cuộc sống, cũng như lực lượng biên phòng tại khu vực biên giới, vùng sâu, vùng xa và ven biển – những con người thầm lặng gìn giữ bình yên cho đất nước. Lấy con người làm trọng tâm, chiến dịch tập trung vào những cá nhân đang ngày đêm bền bỉ giữ nhịp sống và dòng chảy văn hóa thường nhật, mang đến một mùa Tết đầm ấm, trọn vẹn và đầy ý nghĩa cho người dân trên khắp mọi miền đất nước.

Ông Cao Xuân Thạo, Trưởng ban Công tác xã hội, Ủy ban Trung ương Mặt trận Tổ quốc Việt Nam, chia sẻ: “Thông qua sự phối hợp cùng SABECO trong chiến dịch này, chúng tôi mong muốn góp phần mang Tết đến gần hơn với cộng đồng địa phương, đặc biệt là những người chưa có điều kiện đón một mùa Tết trọn vẹn. Các hoạt động trao tặng quà Tết không chỉ mang ý nghĩa hỗ trợ vật chất, mà còn thể hiện sự quan tâm, đồng hành và chăm lo của xã hội đối với người dân và lực lượng tuyến đầu trong dịp năm mới. Đây là hoạt động thiết thực, góp phần lan tỏa tinh thần đoàn kết, sẻ chia, đồng thời gìn giữ và phát huy những giá trị văn hóa tốt đẹp của dân tộc trong mùa Tết cổ truyền.”

Trong hai ngày 10/1 & 11/1, SABECO cùng Ban Tổ chức chương trình đã phối hợp trao tặng 900 phần quà Tết cho người dân có hoàn cảnh khó khăn và bộ đội biên phòng tại Đắk Lắk và Lâm Đồng. Những phần quà mang thông điệp “Chung Vị Tết Việt”, bao gồm nhu yếu phẩm ngày Tết và cả hương vị Tết đặc trưng của vùng miền. Quà được trao với mong muốn mang đến sự trọn vẹn và đầm ấm cho những người chưa có điều kiện đón một mùa Tết đủ đầy, để ai cũng cảm nhận được mình là một phần trong niềm vui chung nhân dịp năm mới.

Chia sẻ về chiến dịch, ông Lester Tan, Tổng Giám đốc SABECO cho biết: “Trong suốt 150 năm đồng hành cùng Việt Nam, SABECO luôn không ngừng đổi mới để phát triển, đồng thời gìn giữ những giá trị văn hóa làm nên bản sắc Việt. Thông qua chiến dịch ‘Chung Vị Tết Việt – Gắn Kết Muôn Miền’, chúng tôi mong muốn lan tỏa tinh thần gắn kết và sẻ chia trong dịp năm mới, đồng thời góp phần bảo tồn bản sắc văn hóa dân tộc. Tết là khoảnh khắc văn hóa đặc biệt, kết nối các thế hệ và vùng miền trong niềm hy vọng về một năm mới tốt đẹp. Với chiến dịch này, SABECO mong muốn mang đến một cái Tết đủ đầy cho người dân trên khắp cả nước, để ai cũng cảm nhận được sự kết nối và tinh thần sẻ chia trong dịp lễ đặc biệt này. Đây cũng là minh chứng cho cam kết lâu dài của SABECO trong việc đồng hành cùng Việt Nam, đóng góp cho sự phát triển bền vững của xã hội và gìn giữ những giá trị văn hóa tốt đẹp cho thế hệ mai sau.”

Ho Chi Minh City Police Seize Honda SH After Rider Films Himself Letting Go of Handlebars on Ba Son Bridge

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Traffic police in Ho Chi Minh City have confiscated a Honda SH motorbike and suspended a young man’s driving licence for nearly two years after he was caught riding hands free across Ba Son Bridge, one of the city’s busiest river crossings.

The case underscores Vietnam’s increasingly strict enforcement against dangerous riding stunts shared on social media.

Viral clip leads to punishment

According to the city’s Traffic Police Division, officers from the Ben Thanh traffic unit acted after receiving a video showing a man riding a Honda SH with both hands off the handlebars while carrying a female passenger on Ba Son Bridge.

The rider was later identified as N.L.M.Q., 21, a resident of An Phu Ward. Police confirmed the incident occurred in November 2025 and that the video had been posted by Q. himself on social media before being deleted.

After reviewing the footage, police summoned both the rider and the vehicle owner for questioning.

Vehicle confiscated, licence suspended

Based on their findings, traffic police issued a violation report for riding without hands on the handlebars, an offense classified as particularly dangerous under Vietnam’s updated traffic regulations.

Under Decree 168/2024, the rider was penalized with full confiscation of the motorbike and a 23 month suspension of his driving licence.

Police said the sanction reflects the high risk such behavior poses to both the rider and other road users, especially on major bridges with fast moving traffic.

Part of a wider crackdown

Traffic police noted that in the first days of 2026, they have handled multiple similar cases involving riders letting go of handlebars on Ba Son Bridge. Just days earlier, officers seized another Honda SH after a teenage girl under 16 was filmed carrying three passengers and riding hands free at the same location.

Authorities warned that filming reckless stunts for online attention is becoming more common and will be met with severe penalties.

Why it matters

For international readers, the case highlights Vietnam’s tougher stance on road safety violations, particularly those amplified by social media. As urban traffic grows denser and motorbikes remain the dominant mode of transport, authorities are prioritizing deterrence over warnings.

The message from Ho Chi Minh City traffic police is clear. Viral fame is no defense when dangerous behavior puts lives at risk.

Hanoi Police Summon Woman After Apartment Assault Video Sparks Public Outcry

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Police in Hanoi have summoned a woman accused of assaulting her neighbor inside a residential apartment building, after a video of the incident spread rapidly on social media and drew widespread condemnation.

Authorities say the altercation highlights growing tensions in high density urban housing, where small disputes can quickly escalate into violence.

What happened inside the apartment building

According to police in Tu Liem, the incident took place around 8 p.m. on January 8 at the CT5 DN2 apartment building on Tran Huu Duc Street.

The woman identified as N.V.A. was involved in a heated argument with her neighbor, N.T.H., outside her apartment. Investigators said the dispute escalated when N.V.A. allegedly shouted insults, grabbed the victim by the hair, and struck her repeatedly in the head and face. An adult relative attempted to intervene but was unable to stop the attack.

Victim hospitalized with head injuries

Following the assault, the victim sought medical treatment. Hospital examinations diagnosed her with a concussion, soft tissue injuries to the head, and chest trauma. She later filed a formal request for a forensic injury assessment and asked police to pursue the case under criminal law.

Dispute linked to child behavior complaints

Police said the conflict stemmed from ongoing complaints about the suspect’s son, a sixth grade student living in the same building. Residents had reportedly raised concerns that the boy frequently rang doorbells, banged on neighbors’ doors, and harassed others.

When the victim raised these concerns in the building’s resident chat group, N.V.A. allegedly became angry, leading to the confrontation later that evening.

Police response

Tu Liem Ward police confirmed they are collecting statements, reviewing video evidence, and have ordered a formal injury assessment to determine the severity of harm. The outcome of the forensic report will guide further legal action.

Why the case resonates

For international readers, the incident reflects a broader challenge in rapidly urbanizing cities across Asia. As apartment living becomes the norm, disputes over noise, children, and shared spaces are increasingly common. When combined with social media, such incidents can quickly escalate from private disagreements into public scandals.

Vietnamese authorities have signaled that violence in residential settings will be handled strictly, regardless of the personal nature of the dispute. The case remains under investigation.

Two Teenagers Arrested After Stealing 51 Smartphones in Hanoi, Fleeing South

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Police in Hanoi have arrested two 19 year olds accused of breaking into a mobile phone shop and stealing 51 smartphones worth nearly VND 300 million, about US$12,000, before attempting to flee to another province.

The swift arrest highlights growing concerns over retail theft targeting high value electronics in Vietnam’s major cities.

Overnight break in and rapid escape

According to police in Xuan Phuong Ward, the burglary was reported on the morning of January 6 by a phone retailer on Phuong Canh Street. Security footage showed two suspects forcing entry into the store and clearing shelves of smartphones within minutes.

The suspects were later identified as Khoa Kim Thinh and Ho Tuan Quyen, both born in 2005. After the theft, they allegedly transported the phones to Ninh Binh in an attempt to sell the devices.

Tracked and detained within 48 hours

Police traced the pair to Vinh Tru Commune in Ninh Binh. By the afternoon of January 7, officers had summoned the suspects for questioning and recovered all 51 stolen phones intact.

Investigators said the two met via Facebook in mid 2025 and later agreed to target phone shops they believed had weak security.

More crimes admitted

During questioning, the suspects also confessed to stealing a Honda SH motorbike in Hung Yen, suggesting the phone shop burglary was not an isolated incident.

Authorities are continuing to build the case and determine whether the pair are linked to other thefts.

Why the case matters

For international readers, the incident underscores the value and vulnerability of electronics retail in fast urbanizing markets like Hanoi. It also reflects Vietnam’s increasingly rapid police response to organized retail theft, especially when suspects cross provincial lines.

All recovered devices will be returned to the store owner as the investigation proceeds.

Deadly Chain Crash in Hanoi Highlights Risks of Driver Fatigue During Morning Commute

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A multi vehicle crash on a major overpass in Hanoi has left one motorcyclist dead and reignited concerns about driver fatigue on Vietnam’s increasingly congested roads.

Authorities say the early morning collision was caused by a car driver who became drowsy and accidentally pressed the accelerator instead of the brake.

What happened on Vọng Overpass

The accident occurred at around 5:45 a.m. on January 10 at Vong Overpass, a key traffic artery linking the Phuong Mai and Nguyen An Ninh areas.

Police said a car driven by a 52 year old woman was traveling across the overpass when it struck a motorcycle ridden by a 62 year old man. The car then continued forward and crashed into two other vehicles moving in the same direction.

The impact killed the motorcyclist instantly at the scene. The other drivers were not reported to have life threatening injuries, but all vehicles involved suffered heavy damage.

Scene of the traffic accident on the Vong overpass. Photo: Dinh Hieu

Traffic disruption and investigation

The crash caused severe congestion during the morning rush hour, with traffic backing up for an extended period while emergency services and traffic police secured the area.

Officers from Hanoi’s Traffic Police Department were dispatched to manage the scene and begin the investigation. Initial findings indicate the driver became sleepy and mistakenly stepped on the gas pedal, triggering the chain collision.

The case remains under investigation to determine further responsibility and any potential legal consequences.

A broader road safety warning

For international readers, the incident underscores a persistent challenge in Vietnam’s urban centers. As car ownership rises rapidly, interactions between cars and motorcycles remain a major risk factor, especially during early morning and late night hours when fatigue is more likely.

Vietnamese traffic authorities have repeatedly warned drivers about the dangers of drowsy driving, noting that even brief lapses in alertness can have fatal consequences in dense mixed traffic environments.

The tragedy on Vọng Overpass serves as a stark reminder. On roads shared by cars, motorbikes, and buses, a single moment of fatigue can turn a routine commute into a fatal event.

Prudential plc CEO Reinforces Long-Term Commitment to Vietnam during Market Visit

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Prudential plc (“Prudential”) Chief Executive Officer, Anil Wadhwani, met with Vietnam’s Deputy Prime Minister Ho Duc Phoc this week and emphasised Vietnam’s strategic importance to the leading insurer in Asia and Africa and its long-term commitment to supporting the sustainable growth and development of the insurance market.

Prudential has been operating in Vietnam for more than 26 years, having been the first foreign insurer to establish a representative office in the country in 1999. Today, it serves more than 1.3 million customers through Prudential Vietnam Assurance Private Limited.

Anil Wadhwani, CEO of Prudential plc, said: “I am both excited and confident on the growth potential of Vietnam. It is one of the most vibrant and fastest growing economies in Asia. We have been serving the Vietnamese consumers for almost three decades by bringing them innovative solutions that help them build financial security and in addressing their health and protection needs. Drawing on our global experience, we are committed to working in partnership with policymakers and regulators to continue our support of the Government’s economic growth agenda, deepening of capital markets, and contribute to the successful development of Vietnam as an international financial centre.”

The Deputy Prime Minister expressed his expectation that Prudential will continue to expand its business operations in Vietnam, as well as cooperate with, support, and accompany the Government of Vietnam in the time ahead.

Prudential Vietnam, together with its asset management arm Eastspring Vietnam, stands as the country’s leading insurer and asset manager. It is actively engaged in supporting the Government’s vision to establish Ho Chi Minh City and Da Nang as international financial centres, contributing technical expertise and advocating for best practices in capital markets. The company has also called for regulatory alignment with international standards, robust risk-based capital frameworks, and product innovation to attract long-term, stable investment and deepen Vietnam’s capital markets.

Over the years, Prudential has consistently reinvested insurance funds into Vietnam’s economy through government bonds, corporate bonds, and public equities, supporting the development of the long-term capital market in Vietnam. It is currently the largest foreign life insurer holding government and corporate bonds, with a portfolio valued at VND 90,652 billion.

Deputy Prime Minister Ho Duc Phoc and other delegates at the reception

In its business results report for the first half of 2025, Prudential Vietnam recorded total claims expense and other insurance benefits exceeding VND 7,410 billion reflecting an 8.5% year-on-year increase. This amount accounts for over 25% or 1 in 4 of the total claims and benefits of customers in the entire country, which are estimated at approximately VND 29,000 billion. It also reported a solvency margin ratio of 206%, reflecting stable capital strength and the capacity for disciplined reinvestment in quality growth. 

Viral Video of Bare Hand Drink Mixing Shuts Down Milk Tea Shop in China

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A popular milk tea brand in China has suspended one of its stores after a viral video showed an employee using bare hands to mix drinks and picking up fallen ingredients to put back into a customer’s cup, triggering widespread outrage over food safety.

The incident unfolded in Fujian and quickly dominated discussions on Weibo, where the phrase “Chagee staff mixing drinks with bare hands” surged to the top of trending searches on January 6.

What the video showed

The widely shared clip, first posted on Douyin, appeared to show a uniformed female employee squeezing ice, stirring milk tea with her bare hands, and collecting ingredients that had fallen onto the counter before placing them back into a drink. A sarcastic caption accompanying the video read, “Good thing I didn’t wash my hands.”

The footage spread rapidly across Chinese social media, prompting immediate backlash from viewers concerned about hygiene standards at milk tea chains, a sector that serves millions of drinks daily across China.

Company response and investigation

Following the public reaction, Chagee released an official statement confirming that the incident occurred at one of its outlets inside Baolong Plaza in Longwen District, Zhangzhou City.

After reviewing surveillance footage, the company said the employee had been attempting to imitate an online trend known as “Indian style milk tea” to attract views. The video was filmed near closing time, using ingredients that had already been discarded for the day.

Chagee stated that none of the drinks shown in the video were sold to customers. The ingredients were thrown away immediately afterward, and the store underwent cleaning and disinfection according to internal procedures.

However, the company also acknowledged that the employee initially provided false information during questioning, claiming the actions took place after closing hours in an attempt to downplay the seriousness of the incident.

Disciplinary action and store closure

Chagee said the employee involved and other staff members connected to the incident have been dismissed for violating company rules and providing inaccurate statements. The store where the video was filmed has been suspended indefinitely while internal processes and staff training are reviewed.

The brand emphasized that its standard operations rely on automated drink making systems, where orders are prepared through machine controlled processes after scanning digital codes, minimizing direct human contact with ingredients.

Despite this, Chagee admitted the incident exposed gaps in training and supervision.

“We are outraged by this behavior,” the company said in its statement. “It runs completely counter to our commitments on food safety and business integrity. We will not tolerate any action that compromises consumer health.”

A broader issue for China’s milk tea industry

The scandal has reignited scrutiny of China’s booming milk tea market, which has seen repeated controversies over hygiene, marketing ethics, and employee conduct in recent years.

For international readers, the case illustrates how quickly reputational damage can spread in Asia’s hyper connected consumer markets. A single viral video can lead to store closures, dismissals, and nationwide debate within hours.

It also highlights a growing challenge for fast expanding food and beverage chains across the region. As competition intensifies and social media drives attention seeking behavior, brands face rising pressure to enforce strict standards on the front line, before a few seconds of footage undo years of brand building.

Where Can You Go Snow Chasing in Vietnam?

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Snow in Vietnam is rare, unpredictable, and highly localized. But during strong cold waves, several high altitude destinations in the north can see snow, ice, or heavy frost, creating scenes more often associated with Europe than Southeast Asia. Here is where travelers have the best chance.

Sa Pa and Fansipan: Vietnam’s snow capital

Sa Pa is widely regarded as Vietnam’s most reliable snow watching destination. Sitting at 1,500 to 1,650 meters above sea level, the mountain town is frequently exposed to intensified cold air in winter. Over the years, Sa Pa has recorded multiple snowfall events, sometimes heavy enough to blanket rooftops, rice terraces, and streets.

Above Sa Pa rises Fansipan, known as the Roof of Indochina at 3,143 meters. This is the place with the highest probability of snow and ice in Vietnam. During strong cold surges, temperatures at the summit can drop below 0°C, allowing snow or thick ice to form. Snow covered temples, cable car stations, and alpine vegetation have made Fansipan a magnet for winter travelers and international media.

Local authorities in Lao Cai have identified snow and ice tourism as a long term specialty product, despite its rarity.

Other northern spots that can turn icy

Snow is less common elsewhere, but ice and frost appear regularly during severe cold spells.

Mau Son
At over 1,000 meters and fully exposed to northern winds, Mau Son is one of the few places outside Sa Pa that has officially recorded snowfall multiple times. Ice coated trees and white hillsides are more common than deep snow.

Y Ty
Located around 2,000 meters, Y Ty typically experiences frost and freezing fog. Light sleet or snow may occur, but scenes of frozen terraces rising above clouds are the main draw.

Lao Than
Near Y Ty, Lao Than has recorded thick ice and frost during recent winters, attracting trekkers seeking winter landscapes.

Ta Xua
At more than 2,800 meters, Ta Xua rarely sees snow. However, extreme cold can create frost and icy grass along its famous ridge, often called the dinosaur spine.

Dong Van Karst Plateau and Meo Vac
These northernmost regions mainly see frost and freezing mist. Snow is extremely rare, but limestone peaks and villages coated in ice offer a distinctive winter experience.

Safety tips for snow and ice hunting

Snow and ice events in Vietnam depend entirely on the strength and duration of cold air masses. Travelers should closely monitor weather forecasts and remain flexible with plans.

Temperatures drop sharply at night and early morning. Frost and ice make roads slippery and visibility poor, especially on mountain passes. Warm clothing, good grip footwear, and avoiding night travel are essential.

Driving to highland areas during cold spells requires caution. Road closures and travel advisories are common. Visitors should follow local guidance and be ready to change itineraries if conditions worsen.

Finally, winter is a difficult season for highland communities. Travelers are encouraged to respect local life, minimize environmental impact, and travel responsibly.

In a tropical country, snow is never guaranteed. But when it appears, these northern peaks offer one of Southeast Asia’s most unexpected winter experiences.

Famous Hải Phòng Pâté Caught in the Crossfire of Vietnam’s “Dirty Meat” Scandal

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One of northern Vietnam’s best known street foods has been unintentionally dragged into a national food safety scandal, leaving local vendors worried about falling customer numbers and damaged reputation.

In recent days, authorities ordered the destruction of thousands of cans labeled “pâté Cột Đèn Hải Phòng” produced by Ha Long Canfoco, after investigators linked the products to pork infected with African swine fever. The announcement sparked widespread alarm, but also confusion.

The problem is the name.

Same name, very different products

“Pâté Cột Đèn” has long been a must try item on any food tour of Hai Phong. For decades, the name has referred to a traditional fresh pâté made and sold daily by small family businesses around Chua Hang Street, formerly home to the old Cột Đèn Market.

The canned product now under investigation is industrially produced and sold nationwide. Local vendors say it has no connection to their handmade pâté beyond sharing the same name.

That distinction, however, has been lost on many consumers scrolling through social media headlines.

Vendors fear lasting damage

Shop owners around Chua Hang Street say customers have begun asking whether their pâté is safe, or worse, avoiding the area altogether.

“We make pâté twice a day and sell everything the same day. Nothing is stored overnight,” said Hậu, whose family has sold pâté here for generations. On regular days, his shop uses about 50 kilograms of meat. During holidays, that amount can double.

Another vendor, Linh, explained that traditional Cột Đèn pâté is slow cooked for six to seven hours, using fresh pork, liver, and carefully selected fat. The pâté is not canned, not preserved, and typically keeps for up to seven days when refrigerated.

“These are fresh foods, cooked and sold locally. We are not related to factory canned products,” she said.

A protected culinary identity

Hải Phòng’s tourism authorities previously included pâté Cột Đèn on the city’s official food map, promoting it as part of the local culinary identity. For residents, the dish represents craft, routine, and trust built over decades.

Vendors now worry that the food safety scandal could undo that trust overnight.

“We hope consumers judge fairly,” said one long time shop owner. “Traditional food culture is built with care and responsibility over many years. It should not be harmed by something we had no part in.”

Why this matters beyond Vietnam

For international readers, the story highlights a recurring challenge in emerging food markets. When industrial brands adopt names associated with regional specialties, scandals can ripple far beyond their source, hurting small businesses and cultural heritage.

As Vietnam tightens food safety enforcement, the case also underscores the importance of traceability and clear labeling, especially when local culinary icons become commercial brands.

For Hải Phòng’s pâté makers, the message is simple. The scandal is real, but the pâté at Chua Hang Street is not the culprit.

Housekeeper Steals Foreign Currency From Russian Couple in Ho Chi Minh City, Police Recover Cash

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Police in Ho Chi Minh City have recovered a large sum of stolen foreign currency and returned it to a Russian couple after a domestic helper admitted to theft at a high end apartment in the city’s southern suburbs.

The case, though small in scale, has resonated among expatriates and foreign residents, highlighting both the risks of in home theft and the speed of local police response.

What happened

According to police in Nha Be, the theft occurred at a residence in the South Saigon housing area. On January 1, a Russian national, Ulyakhin Sergey, reported that multiple currencies had gone missing from his apartment.

The stolen amount included more than US$1,500, €450, 22,000 Thai baht, and 1,800 Chinese yuan, a mix commonly held by expatriates who travel frequently in the region.

Investigation points to housekeeper

Local police quickly focused on Nguyen Thi Ngoc Thanh, a 41 year old housekeeper hired to clean the apartment. Investigators said she showed signs of nervous behavior during questioning.

When summoned for further questioning, Thanh admitted to taking the money. She told police that while cleaning the bedroom, she noticed a large amount of foreign currency belonging to the homeowner’s wife and decided to steal it.

Exchanged at gold shop

Police said Thanh kept US$1,200 in cash and took the remaining foreign currency to a local gold shop, where she exchanged it for nearly VND 50 million, roughly US$2,000, which she then spent for personal use.

Authorities recovered the stolen funds and formally returned them to the victims on January 9.

A reassuring outcome for expatriates

After receiving their money back, the Russian couple expressed relief and thanked local police for their efficiency.

For international residents, the case underscores two realities of life in Vietnam’s major cities. Domestic help is widely used and generally trusted, but safeguards remain important. At the same time, local police are often responsive in cases involving foreign victims, particularly when evidence is clear and cooperation is swift.

In a city that hosts a growing expatriate community, the incident serves as a reminder to remain cautious while also reinforcing confidence in local law enforcement when problems arise.

Why Ho Chi Minh City Is Experiencing Its Coldest Morning on Record

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Residents of Ho Chi Minh City woke up to an unfamiliar sensation today. Genuine cold. In a city known globally for tropical heat, temperatures dropped to levels never recorded before.

According to the Southern Regional Hydrometeorological Center, the temperature at Nha Be station fell to 17.8°C, breaking the previous record low of 18.9°C set in 2013 and again in 2025. At Tan Son Nhat Airport, the temperature dipped to 18°C. In nearby areas, readings were even lower, including 16.9°C at So Sao and 19.5°C in Vung Tau, also a historic low.

Because meteorological stations measure temperature under standardized conditions, the actual temperature felt by residents may have been 1 to 2°C colder, explaining the sight of locals bundled up in jackets and scarves.

Is this cold snap abnormal?

Meteorologists say no. Rare, but not abnormal.

Le Dinh Quyet, head of forecasting at the Southern Regional Hydrometeorological Center, explained that January is typically the coldest month of the year in Vietnam. Cold air from the Asian continent often reaches its strongest intensity between late December and early January, sometimes extending into February or even March during certain years.

What makes this year stand out is not the timing, but the strength and persistence of the cold.

The role of La Niña

The key factor behind the record breaking chill is La Niña.

Vietnam is currently under the influence of a La Niña phase, which strengthens continental high pressure systems over East Asia. These systems push cold air masses further south and keep them in place longer than usual.

As a result, southern Vietnam, including Ho Chi Minh City, is experiencing colder and drier conditions than residents typically expect. According to meteorologists, this pattern follows known climate behavior during La Niña years.

In simple terms, the cold is unusual in recent memory, but it is still consistent with long term climate rules.

What to expect next

Forecasts suggest southern Vietnam will likely see additional cold spells through the rest of January, with nighttime temperatures potentially dropping below 18°C again.

For the next few days, weather conditions in Ho Chi Minh City and across the southern region are expected to remain stable. Skies will be mostly clear, rainfall minimal, and daytime temperatures steady, with highs between 29 and 32°C. Early mornings may bring light fog in some areas.

Meteorologists also warn that the dry air increases fire risk, particularly during midday and afternoon hours.

Why this matters

For international visitors, investors, and expatriates, the cold snap is a reminder that Vietnam’s climate is more complex than its tropical reputation suggests. Seasonal extremes, influenced by large scale climate patterns, can affect everything from daily life and energy use to agriculture and logistics.

In Ho Chi Minh City, however, the immediate impact is simpler. A historic cold morning, a rare chance to wear a jacket, and a brief glimpse of winter in a city that almost never sees it.

Ho Chi Minh City Police Hunt Woman Known as “Na Đắc Kỷ” After Violent Karaoke Brawl

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Police in Ho Chi Minh City have issued a nationwide wanted notice for a woman accused of leading a violent street brawl outside a karaoke bar, an incident that left multiple people injured and alarmed residents in a busy nightlife area.

Investigators say the suspect, widely known by the nickname “Na Đắc Kỷ,” fled the city after the attack and is now being sought on charges of intentional bodily harm.

What police allege happened

According to the Criminal Investigation Police Department, the suspect is Pham Thuy Trang Dai, born in 1993 and registered in Binh Hung Hoa Ward. On January 9, city police confirmed they had formally issued a wanted order after she failed to appear for questioning.

Investigators say Trang Dai was eating with friends on Ho Van Long Street when a woman identified as V.T.L, born in 2002 and from Ca Mau Province, told the group about an unresolved conflict with a former coworker at a local karaoke bar. L. claimed she had been mistreated while working as a hostess at Victory Karaoke.

The group then went together to the karaoke venue to confront the coworker.

Violence outside the karaoke bar

Police say that when Trang Dai’s group arrived at the entrance of Victory Karaoke, they spotted the woman involved in the dispute standing with friends. The confrontation quickly escalated into a physical attack.

When a man identified as Nguyen Le H. attempted to intervene to protect the woman, he was allegedly surrounded and beaten by Trang Dai and several others. The fight unfolded in front of the karaoke bar, causing panic among bystanders.

Only after residents shouted and threatened to call the police did the group disperse and flee the scene.

Injuries and investigation

The victims were initially taken to a local clinic and later transferred to 175 Military Hospital for further treatment. A forensic assessment found that Nguyen Le H. suffered a 14 percent health impairment. Other victims sustained multiple injuries.

Following the incident, Trang Dai reportedly left her place of residence and went into hiding. After completing initial evidence collection and witness statements, police moved to formally name her as a suspect and issue a wanted notice.

Police appeal

Ho Chi Minh City police are urging Pham Thuy Trang Dai to surrender voluntarily, saying cooperation could be considered a mitigating factor under Vietnamese law. Authorities have also asked anyone with information about her whereabouts to contact the police.

For international readers, the case highlights growing concern over street violence linked to nightlife venues in major Vietnamese cities and the increasingly public role of social media nicknames and notoriety in criminal investigations.

Supply Chain 2026 Redesigning Procurement Manufacturing and Risk Management

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Global manufacturing is entering a new era. What started as a simple contingency plan, the “China+1 strategy”, has evolved into a full blueprint for resilience, diversification, and long-term stability. As the global economy stabilizes but geopolitical tensions, regulatory shifts, and trade frictions persist, companies are no longer asking if they should diversify their supply chains. The real question has become: how fast can they build robust, multi-hub production networks that can withstand shocks and adapt to change.

By 2026, supply-chain strategies are no longer defined by cost efficiency alone. Leading firms are prioritizing resilience, transparency, and diversification, especially across Asia’s fast-growing manufacturing hubs. In this new landscape, Vietnam has emerged as one of the most strategic locations for procurement and production, illustrating how global supply-chain models are being reconfigured.

From Single-Hub Dependence to Multi-Hub Resilience

For decades, China reigned as the world’s factory. Its unmatched infrastructure, integrated supplier base, abundant labor, and economies of scale made it the default production hub for global brands. That model delivered efficiency, but it also concentrated risk.

Over recent years, structural pressures have intensified. Rising labor costs, ongoing trade tensions, stricter environmental and compliance standards, and new export controls on critical components have all exposed the vulnerabilities of relying on a single country for core manufacturing.

As a result, global firms have accelerated away from purely cost-driven, single-hub supply chains. The original “China+1” approach, adding a backup production country to support Chinese output,has now evolved into China+N: a distributed network spanning multiple manufacturing hubs across Asia and beyond.

Under this model, companies blend established Chinese operations with capacity in Southeast Asia, South Asia, and even Eastern Europe or Latin America. The logic is straightforward: more nodes mean better risk spreading, greater flexibility when market conditions change, and a more resilient foundation for long-term growth.

This video offers an in-depth look at the 2026 supply chain landscape and how global companies are preparing for a rapidly evolving world. As disruptions grow, geopolitical pressures intensify, and smarter risk management becomes essential, organizations are rethinking their entire global sourcing and manufacturing strategies. The content highlights the key procurement trends shaping 2026 and explains how leading companies are redesigning their operations to remain resilient, competitive, and future-ready.

Why 2025 Became a Turning Point

Several converging trends in 2025 significantly accelerated the move toward diversified manufacturing footprints:

Tightened export regulations in China

New restrictions on critical technologies and components have disrupted value chains and prompted buyers to de-risk their sourcing strategies. This has pushed companies to explore alternative manufacturing bases more proactively.

Rising FDI into alternative hubs

Manufacturing-focused foreign direct investment has surged in countries such as Vietnam, Thailand, and India. Instead of concentrating new capacity in a single country, global firms are deliberately spreading their infrastructure across multiple locations.

Demand for turnkey and ready-built capacity

Rather than committing to capital-intensive greenfield projects, companies increasingly seek existing factories, industrial parks, and ready-built facilities. This reduces upfront investment, shortens time to market, and allows faster scaling when demand shifts.

Stronger focus on audits, QA, and compliance

As supplier networks become more geographically diverse, buyers place greater emphasis on quality assurance, ethical sourcing, and regulatory compliance. Independent audits, factory assessments, and ESG verification have become indispensable tools when entering new manufacturing ecosystems.

Together, these dynamics have transformed diversification from a cautious strategy into an active investment theme across global supply-chain stakeholders.

Vietnam’s Strategic Role in the New Manufacturing Map

Within this broader transformation, Vietnam has emerged as one of the most important alternative hubs. The country combines competitive labor costs, improving infrastructure, and participation in multiple free-trade agreements, making it highly attractive for companies seeking to diversify out of a China-only model.

By mid-2025, exports of electronics, computers, and components reached around US$82 billion, setting a new record. Overall export turnover after ten months approached US$390 billion, reflecting robust performance across multiple sectors. At the same time, realized foreign direct investment (FDI) in the first eleven months of 2025 was estimated at US$23.6 billion, up nearly 9% year-on-year, with the processing and manufacturing sector remaining a primary destination.

These figures are not just isolated statistics; they signal Vietnam’s integration into multi-node, multi-country supply-chain strategies. Rather than replacing China, Vietnam is becoming a complementary manufacturing base, especially for electronics, consumer products, textiles, and certain industrial goods. For many global buyers, the question is no longer whether Vietnam should be part of their supply chain, but how to structure that presence most effectively.

From “China+1” to “China+N”: How Manufacturing Strategies Are Being Redefined

Manufacturing strategies are being redesigned around three core principles: flexibility, diversification, and resilience.

In the past, many companies concentrated production in a handful of large facilities to maximize economies of scale. Today, the risk profile has changed. Disruptions, whether triggered by trade disputes, logistics bottlenecks, or localized crises, can quickly paralyze a concentrated network.

The new playbook looks different:

  • Production is distributed across multiple countries and sites.
  • Established hubs like China remain crucial but are complemented by emerging locations such as Vietnam, Thailand, India, and Indonesia.
  • Some companies add further geographic balance with capacity in Eastern Europe, Latin America, or North Africa.

This “China+N” architecture allows firms to:

  • Shift production volumes between countries when disruptions occur.
  • Serve regional markets more efficiently.
  • Capture different labor, regulatory, and logistics advantages across locations.
Source : MoveToAsia sourcing agency : a leading agency for sourcing in Asia

>>> Related article : Outsourcing Manufacturing in Asia for Efficient Scaling of Contract Manufacturing in 2026

Countries like Vietnam benefit directly from this strategy. Its expanding industrial ecosystem : from electronics and consumer goods to textiles, furniture, and light machinery, gives buyers more options for redistributing production while maintaining quality and scalability.

Crucially, manufacturing is no longer viewed solely as a cost center. It is now a strategic asset, tightly linked to risk management, ESG performance, and long-term competitiveness.

Risk Management as the New Cornerstone of Supply Chains

Risk management has moved from the periphery to the center of procurement and manufacturing decisions. Recent years have highlighted how fragile purely cost-optimized, just-in-time networks can be.

Companies are responding by building risk-aware supply-chain architectures that incorporate:

  • Diversified sourcing strategies to avoid over-reliance on a single country, supplier, or transport route.
  • Greater transparency and compliance across the value chain, including traceability of inputs and stricter control over subcontracting.
  • Scenario planning and contingency frameworks to prepare for regulatory changes, trade disruptions, or localized crises.

Digital tools are accelerating this shift. Real-time monitoring platforms, AI-assisted supplier surveillance, and predictive analytics help companies detect emerging issues earlier, whether a potential regulatory shift, raw-material shortage, or geopolitical flare-up.

At the same time, rising expectations around sustainability and social responsibility are reshaping how suppliers are selected and evaluated. Buyers increasingly demand:

  • Clarity on labor conditions and worker welfare.
  • Visibility into material origins and environmental impact.
  • Alignment with ESG and compliance requirements baked into contracts and long-term agreements.

Risk management, in other words, has become inseparable from governance, reputation, and regulatory compliance.

How Companies Should Prepare for 2026

The most forward-looking organizations are not waiting for 2026 to arrive; they are already adapting their operating models. Several concrete priorities are emerging:

Make diversification non-negotiable

Instead of concentrating production in a single country, companies are designing multi-country manufacturing ecosystems that integrate both established hubs and emerging locations like Vietnam. This reduces exposure to geopolitical tensions, regulatory shocks, and localized disruptions.

Upgrade supplier evaluation criteria

Purely price-based sourcing decisions are increasingly seen as risky and outdated. Leading firms now weigh:

  • Compliance and audit history
  • Material traceability
  • Production capacity and scalability
  • ESG performance
  • Operational transparency

This more holistic view helps avoid hidden risks such as unauthorized subcontracting, inconsistent quality, or non-compliance with destination-market regulations.

Adopt real-time monitoring and risk tools

Digital platforms are being rolled out to:

  • Track supplier performance and lead times
  • Forecast logistics constraints and capacity bottlenecks
  • Monitor geopolitical and regulatory developments that may affect production

These systems transform supply chains from reactive to proactive, enabling earlier intervention and better contingency planning.

Build structural flexibility into operations

Companies are redesigning contracts, logistics workflows, and production allocations to allow:

  • Rapid volume shifts between plants or countries
  • Alternate transport routes and carriers
  • Faster onboarding of backup suppliers

Operational agility becomes a critical buffer when disruptions hit.

Invest in long-term supplier relationships

Rather than short-term, transactional sourcing, firms are building partnership-based relationships that support:

  • Continuous improvement and process optimization
  • Joint investments in technology, automation, or sustainability
  • Long-term compliance and quality stability

In a world where reliability and transparency are vital, strong relationships are themselves a strategic asset.

>>> Related article : The Complete 2026 Guide to Outsourcing Manufacturing in Vietnam for Global Companies

Key Takeaways for Supply-Chain Leaders

  • The single-country, single-hub model is being replaced by multi-country, multi-node supply networks.
  • “China+1” has matured into a “China+N” strategy, combining Chinese capabilities with emerging hubs such as Vietnam, India, Thailand, and others.
  • Vietnam is becoming a key manufacturing node, with strong export growth and rising FDI across sectors like electronics, consumer goods, and textiles.
  • Risk management, compliance, ESG, and transparency now rank alongside cost and speed in supplier selection.
  • Companies that invest early in diversification, real-time monitoring, and long-term supplier relationships will be best positioned by 2026.

Conclusion: A New Baseline for Global Supply-Chain Strategy

By 2026, the global supply chain will look fundamentally different from the model that dominated a decade ago. What was once optimized almost exclusively for cost and speed is being rebuilt around resilience, transparency, and strategic risk management.

Disruptions are now more frequent, and geopolitical fault lines are more visible. Companies that persist with narrow supplier networks and outdated, cost-only procurement playbooks are likely to face avoidable vulnerabilities. In contrast, those that embrace multi-country production systems, invest in real-time supply-chain intelligence, and prioritize compliance and ESG will be far better equipped for an uncertain future.

Vietnam is poised to play a central role in this new era. Its expanding industrial capacity, improving infrastructure, and integration into key trade agreements position it as a cornerstone in diversified, Asia-focused manufacturing strategies. As global brands deepen their “China+N” approaches, Vietnam’s importance is set to grow even further.

Ultimately, the future of global procurement is not about chasing the lowest bid. It is about building supply chains that can withstand uncertainty while enabling growth and innovation. As 2026 approaches, one thing is clear: resilience is no longer a competitive differentiator. It is the new baseline.

Vietnam Scrambles to Salvage Nuclear Power Plans After Japan Exit

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Hanoi pushes for a Russia deal by January as energy security risks grow amid surging industrial demand.

Vietnam has warned of mounting delays in its long-revived nuclear power program and is now racing to finalize negotiations with Russia after Japan officially withdrew from one of two planned nuclear projects. The development highlights the growing strain on Vietnam’s energy system—and the geopolitical and execution risks behind its long-term power strategy.

According to the government’s official news portal, Prime Minister Pham Minh Chinh has instructed relevant ministries to complete talks with Russia within January, while urgently seeking a new partner to replace Japan for the second nuclear plant. The goal is to bring both facilities online after 2031, later than originally planned.

Vietnam restarted its nuclear power ambitions in 2024 after shelving the program in 2016, citing cost and safety concerns. The renewed plan envisioned two plants with a combined capacity of 4–6.4 gigawatts, negotiated separately with Russia and Japan. Hanoi had aimed to sign agreements with Russia by September 2025 and with Japan by year-end—but progress has fallen short.

“Negotiations have been slower than expected and remain heavily dependent on foreign partners,” the Prime Minister told officials, underscoring structural challenges in Vietnam’s energy diplomacy and project execution.

Japan’s withdrawal crystallized those risks. In December, Tokyo’s ambassador confirmed to Reuters that Japan had exited the project, citing Vietnam’s ambitious timeline to have the plant operational by 2035 as unrealistic. The exit forces Hanoi to reassess not only partners, but also timelines and financing models.

The urgency is driven by fundamentals. Vietnam—now a major manufacturing base for global giants such as Samsungand Apple—has suffered repeated power shortages and blackouts as electricity demand from factories and a growing middle class outpaces supply. Climate stress, including droughts and typhoons, has further strained hydropower and grid reliability.

While Vietnam is expanding renewables and gas-fired generation, many projects face regulatory bottlenecks, pricing uncertainty, and construction delays. Nuclear power—once abandoned—has returned to the agenda as a baseload solution to support long-term industrial growth and energy security.

For global investors and policymakers, Vietnam’s nuclear pivot raises a broader question: can the country balance speed, safety, and geopolitics to secure reliable power—without repeating the delays that have plagued its broader energy transition?

Vietnam Signals Strategic Direction Ahead of Landmark Party Congress

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The 14th National Congress of the Communist Party will shape Vietnam’s political, economic, and foreign-policy path for the next decade.

Vietnam has formally briefed the international community on the upcoming 14th National Congress of the Communist Party of Vietnam, framing it as a defining political milestone with long-term implications for governance, economic reform, and global engagement. The announcement signals continuity and recalibration at a moment when Vietnam’s global profile is rising across diplomacy, trade, and development.

Speaking at a January 7 press briefing in Hanoi, Foreign Minister Le Hoai Trung said the Congress—scheduled for January 19–25—will assess 40 years of Đổi Mới (Renovation) and the outcomes of the 13th Party Congress (2021–2026), while setting comprehensive goals for Vietnam’s next development phase.

A notable innovation is the Congress’s core documentation. For the first time, the Political Report integrates three pillars—political direction, socio-economic strategy, and Party-building review—reflecting a more holistic approach to policy formulation. Officials emphasized that preparations were extensive and consultative, incorporating feedback from across the Party, the public, and the Vietnamese diaspora.

Personnel planning, a critical component of the Congress, is being conducted with what the Foreign Minister described as a “thorough, cautious, and precise” process—underscoring leadership continuity as a prerequisite for translating long-term vision into execution.

On foreign policy, the Congress documents reaffirm Vietnam’s Đổi Mới-era principles while strengthening the emphasis on national defense, security, and proactive international integration. Vietnam reiterates its stance of independence and self-reliance, multilateralism and diversification, and cooperation based on the UN Charter—positioning itself as a reliable partner and a responsible contributor to regional and global problem-solving.

International partners welcomed the clarity. The Lao Ambassador to Vietnam called the Congress a new milestone not only for Vietnam but for its neighbors and strategic partners. The Palestinian Ambassador, speaking as head of the diplomatic corps, expressed confidence that the Congress will prioritize self-reliance, independence, and peace-oriented cooperation. The United Nations Resident Coordinator highlighted Vietnam’s transition to upper-middle-income status and its people-centered development model as a source of global inspiration.

Vietnam has invited foreign diplomatic missions and international organizations to attend the Congress’s opening and closing sessions—an unusual degree of openness that reflects confidence in its reform narrative and global role.

As Vietnam enters its fifth decade of Đổi Mới, the central question for international observers is how decisively the 14th Congress will translate stability and reform into faster productivity growth, deeper integration, and a more influential voice in an increasingly fragmented world order.

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