Hanoi displays fireworks at 6 locations on October 10

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According to the plan, Hanoi will organize fireworks displays at 6 locations featuring 7 high-altitude combined with low-altitude firework shows to commemorate the 70th anniversary of the Liberation Day of the capital city.

On April 23, the Hanoi People’s Committee issued Plan No. 124/KH-UBND regarding the organization of fireworks for the commemoration of the 70th anniversary of the Liberation Day of the capital (October 10, 1954 – October 10, 2024). Accordingly, there will be 6 locations with 7 fireworks display sites combining high-altitude and low-altitude displays.

Fireworks on Hoan Kiem Lake, in front of the headquarters of Hanoi New Newspaper and Hanoi Post Office

Specifically, Location 1 in Hoan Kiem District will feature one high-altitude fireworks show in front of the new Hanoi newspaper headquarters and one low-altitude show in front of the Hanoi Post Office; Location 2 at Lac Long Quan Flower Garden (in front of the Tay Ho District People’s Committee); Location 3 at the F1 racetrack (Phu Do Ward, Nam Tu Liem District); Location 4 on Coconut Island in Thong Nhat Park (Le Dai Hanh Ward, Hai Ba Trung District); Location 5 at Van Quan Lake (Van Quan Ward, Ha Dong District); and Location 6 at the Son Tay Ancient Citadel (in Son Tay Town).

The fireworks display for the 70th anniversary of Liberation Day will utilize 4,200 high-altitude fireworks (600 per site) and 630 low-altitude fireworks launchers (90 per site) lasting approximately 15 minutes, from 21:00 to 21:15 on October 10. The estimated cost is over 9.9 billion VND, funded by the Hanoi municipal budget.

The Hanoi People’s Committee has instructed all involved units to coordinate closely, strictly implement the plan, organize the fireworks according to the program and designated time, ensure security and traffic safety at the fireworks sites. At the same time, thorough preparations are being made, with strict command, ensuring absolute safety before, during, and after the fireworks display.

It is noted that the implementation of activities commemorating the 70th anniversary of the Liberation Day of the capital is being carried out by the Hanoi People’s Committee with a proactive, innovative, and creative spirit. Activities are community-focused, starting at the grassroots level, ensuring the well-being and cultural-spiritual life of the people, particularly addressing material needs for deserving families, especially those facing housing difficulties.

Furthermore, agencies and localities are focusing on ensuring social welfare, and investing in infrastructure (education, healthcare, transportation, culture, etc.).

During the commemorative celebrations, the city along with its districts and towns will organize various nationwide and regional cultural and sporting events aimed at developing the cultural industry, promoting and introducing Hanoi’s culture, contributing to tourism development, and boosting the economy.

@Thanhnien.vn

OP, YGG Feeling Sell-Side Pressure as Unlocks Loom

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DYDX also has a large release of tokens scheduled but is not experiencing the same pricing pressure.

Ethereum Layer 2 solution Optimism’s native token OP and Yield Guild Games’ YGG token were both in the red during the Asia afternoon trading day, as both tokens have unlocks scheduled for later this week.

In the digital assets world, unlocks refer to the scheduled release of a specified amount of the project’s tokens that were previously locked to prevent team members from dumping on retail investors once they get listed on an exchange.

These unlocks increase liquidity and are generally viewed as a bearish signal, although some analysts argue that they merely amplify the current market trend.

OP is down 3.5% while YGG is down 3% in the last 24 hours, according to market data.

In comparison, the CoinDesk 20 (CD20), a measure of the most liquid digital assets, is flat.

According to market data from Token Unlocks, Optimism is scheduled to unlock 2.3% of its OP token (worth $24.16 million) in the coming days, while YGG’s next unlock will push an additional 5.3% of its circulating supply onto the market, worth $16.7 million.

In the last 14 days, OP is down 24%, while YGG is down approximatley 32%.

Meanwhile, DYDX is scheduled to unlock 10.7% of its circulating supply on May 1, worth around $78 million, according to Token Unlocks. Its token doesn’t appear to be feeling pressure from the upcoming unlock as it’s only down 1.2%.

Where are real Adidas shoes made? Everything you need to know!

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Adidas, renowned for its iconic three stripes, has a rich history that spans from the athletic tracks to the fashion runways. Today, Adidas is not just a brand; it’s a symbol of quality and innovation in sportswear.

In this article, we delve into the transformation of Adidas’s manufacturing strategies, focusing on their shift from Europe to Asia, and why this move has become a game-changer for the global sportswear giant.

We are also covering the sensitive issues of counterfeit, fake products and analysing 2023’s Adidas strategy report to disclose where their factories are located, providing deeper insights into their current suppliers and manufacturing countries.

Historical Context: Adidas in Europe

Adidas was founded in 1949 in the small town of Herzogenaurach, Germany, by Adi Dassler. Initially focused on soccer and track shoes, Adidas soon became synonymous with high-quality European manufacturing.

>> Related article : The Best of ‘Made in Vietnam’ products for Sourcing

The meticulous craftsmanship and the use of premium materials like leather and suede distinguished Adidas products.

Adidas’s Asian Pivot

Over the years, Adidas has gradually shifted its manufacturing to Asia, with China as its first country. This video provides a comprehensive overview of Adidas’s global manufacturing strategies, with a particular focus on its operations in Asia.

It discusses the strategic reasons behind its pivot to Asian manufacturing, and narrows down to the exact locations where Adidas is having most of their factories.

Here are some topics:

  • Detailed look at Adidas’s operations in Vietnam;
  • Challenges posed by counterfeit products;
  • Insights on navigating the Asian manufacturing landscape;
  • How to identify legit factories;

China + 1 strategy

Lastly, they also implemented a China Plus One strategy with more Asian countries besides China such as India and Vietnam.

Driven by rising labor costs and trade tensions, Vietnam has been getting more and more focus from Adidas on a manufacturing perspective.

>> Related article : How to find reliable Shoe Manufacturers in Vietnam

According to 2023’s strategy report from Adidas, Vietnam has become a primary hub for Adidas, contributing significantly to both footwear and apparel segments. Vietnam’s strategic location, skilled labor force, and efficient infrastructure have made it an ideal choice for Adidas’s manufacturing needs.

Adidas in southern Vietnam

As of July 2022, the company boasted 51 primary suppliers in Vietnam, employing over 190,000 local workers. These facilities are strategically situated in major manufacturing hubs such as Ho Chi Minh City, Binh Duong, and Dong Nai.

The choice of southern Vietnam for Adidas’s manufacturing bases is largely influenced by the region’s efficient ports, including those in Ho Chi Minh City and Vung Tau and the abundance of skilled workers enhancing both quality and production efficiency.

Looking ahead, Adidas plans to expand its production capacity in the area, with a focus on utilizing a higher ratio of local materials, further integrating into the Vietnamese economy and optimizing its supply chain efficiencies.

Counterfeit Goods

Despite the advantages, Adidas faces challenges like counterfeit products, especially in Asian markets.

Adidas and local governments are combating the proliferation of fake goods, which not only affects brand reputation but also consumer trust.

Adidas’s Strategic Evolution

By embracing change and moving its production to Asia, Adidas has not only optimized its operations but also positioned itself closer to some of the fastest-growing markets in the world.

If you’re looking to delve into the world of footwear manufacturing, particularly in a foreign country, employing a local sourcing agent can be a highly effective strategy. Sourcing agents possess extensive local market knowledge and industry contacts, which are invaluable for navigating complex manufacturing landscapes.

>> Related article : How do I find the best sourcing agents in Vietnam?

Ultimately, sourcing agencies act as your on-the-ground liaisons, conducting due diligence, negotiating contracts, and ensuring that production meets your specifications.

Many travel agencies stop accepting tourists for Dien Bien tours

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Many tours to Dien Bien during the May 1st holiday are fully booked due to increasing demand, particularly flights are no longer accepting passengers.

Dien Bien Phu Victory Museum attracts tourists to visit. Photo: TTXVN

According to Vietnam News Agency (VNA), information from travel companies in Ho Chi Minh City indicates a surge in demand for trips to Dien Bien during the May 1st holiday commemorating the 70th anniversary of the Dien Bien Phu victory. As tours to Dien Bien are now fully booked, most travel companies have announced that they are no longer accepting guests.

However, travel companies have noted that the current limitation for trips to Dien Bien is the shortage of lodging facilities, making it challenging to find suitable accommodations.

According to the Department of Culture, Sports, and Tourism of Dien Bien Province, there are currently 205 lodging establishments with nearly 2,800 rooms and around 5,100 beds throughout the province. This number is quite modest compared to the demand from tourists during the 70th anniversary of the Dien Bien Phu victory.

@SGtiepthi

Top travel destinations chosen by Vietnamese tourists for the April 30 – May 1 holiday

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With the upcoming 5-day holiday, Vietnamese travelers have many opportunities to choose domestic and international travel destinations.

As the April 30th and May 1st holidays approach, domestic residents are planning trips to enjoy the extended break. Booking.com, one of the global leaders in digital travel, has revealed the most sought-after domestic and international destinations for Vietnamese travelers during this period.

Coastal locations and cooler climates are leading the search trends. Booking.com’s 2024 Travel Predictions report shows that 75% of Vietnamese travelers are seeking cooler destinations to escape rising daytime temperatures. This demand is evidenced by a significant surge in searches for Da Lat, a city renowned for its cool mountainous natural environment and peaceful landscapes. Da Lat also tops the list of the most searched domestic destinations by Vietnamese travelers during this year’s April 30th – May 1st holiday.

Da Lat is always the top destination for Vietnamese tourists who want to escape the heat

Moreover, 82% of domestic travelers prefer waterfront locations for their relaxing qualities. This trend partly explains the dominance of coastal destinations in the most searched domestic travel destinations list. Da Nang leads the list, famous for its enchanting beaches and lively nightlife, followed by Nha Trang, Vung Tau, Hoi An, Phan Thiet, and Mui Ne.

The top 10 most searched domestic destinations from April 26th to May 1st include: Da Lat, Da Nang, Nha Trang, Vung Tau, Ho Chi Minh City, Hoi An, Hue, Hanoi, Phan Thiet, and Mui Ne.

People and tourists come to Da Nang beach during summer days

Not only domestic destinations but also neighboring cities in the Asia-Pacific region attract significant attention from Vietnamese travelers. Bangkok tops the list of most searched international destinations, followed by Singapore, Seoul, Kuala Lumpur, and Tokyo. Thailand remains a popular choice with Vietnamese travelers, with 3 out of the top 10 most searched international destinations being cities in the Land of Smiles.

The top 10 most searched international destinations by Vietnamese travelers from April 26th to May 1st include: Bangkok, Singapore, Seoul, Kuala Lumpur, Tokyo, Taipei, Ubud, Hong Kong, Phuket, and Chiang Mai.

The study tracked search queries from March 17th to April 6th, with check-in dates ranging from April 26th to May 1st.

@Thanhnien.vn

Nha Trang – Cam Lam expressway toll fee set, highest at over 310,000 VND/turn

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From April 26, the Nha Trang – Cam Lam expressway in Khanh Hoa province will begin toll collection at rates ranging from approximately 82,000 to 311,000 Vietnamese dong per trip, depending on the type of vehicle. This toll collection is intended to recover the investment for the project implemented under a Public-Private Partnership (PPP) arrangement, which commenced operations in May 2023.

Accordingly, the Nha Trang – Cam Lam Expressway Investment Company Limited has recently submitted a document to the Ministry of Transport (MoT), the Vietnam Road Administration, the Vietnam Expressway Administration, the Road Management Zone III, the Vietnam Automobile Transport Association, and the Ho Chi Minh Road Project Management Board regarding the implementation of toll collection for road usage services on the Nha Trang – Cam Lam expressway under a Build-Operate-Transfer (BOT) contract.

The Nha Trang – Cam Lam Expressway Investment Company Limited has announced that it will commence electronic toll collection services on the Nha Trang – Cam Lam expressway starting from April 26, 2024. This coincides with the anticipated opening of the Cam Lam – Vinh Hao expressway segment.

The toll rates for the entire Nha Trang – Cam Lam expressway are calculated at 1,669 Vietnamese dong per kilometer multiplied by a coefficient assigned to vehicle groups.

Specifically:

  • Group 1, comprising vehicles with fewer than 12 seats and trucks weighing less than 2 tons, is rated at a coefficient of 1.
  • Group 2, including buses, vehicles with 12-30 seats, and trucks weighing 2-4 tons, is rated at a coefficient of 1.3 times.
  • Group 3, consisting of vehicles with over 30 seats and trucks weighing 4-10 tons, is rated at a coefficient of 1.7 times.
  • Group 4, involving trucks weighing 10-18 tons and 20-foot container trucks, is rated at a coefficient of 2.7 times.
  • Group 5, comprising trucks weighing over 18 tons and 40-foot container trucks, is rated at a coefficient of 3.8 times.

With a length of 49 kilometers, the toll fees per vehicle on this expressway range from 82,000 to 311,000 Vietnamese dong per trip.

The fee per vehicle paid on the Nha Trang – Cam Lam highway ranges from 82,000-311,000 VND per trip.

Previously, the Nha Trang – Cam Lam expressway project commenced operations in May 2023, and was officially put into use on January 12 following completion and acceptance by the State Council for construction acceptance testing.

According to the Ministry of Transport, the State Appraisal Council for construction acceptance has recently conducted inspections and approved the opening of the Cam Lam – Vinh Hao expressway for use. The official inauguration and opening for service are scheduled for April 28.

The Cam Lam – Vinh Hao expressway project is one of three components of the North-South expressway invested in under the Public-Private Partnership model. The project’s total investment amounts to 8,925 billion Vietnamese dong, with a length of 78.5 kilometers spanning the provinces of Khanh Hoa, Ninh Thuan, and Binh Thuan.

Once the Cam Lam – Vinh Hao expressway is operational, it will contribute to connecting the longest eastern section (about 400 kilometers) of the North-South expressway network in the Southeastern and Central Coastal regions, stretching from Ho Chi Minh City to Nha Trang (Khanh Hoa).

@Cafef

VASCO increases 2 more flights from Ho Chi Minh City to Ca Mau

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From April 19 to October 25, 2024, VASCO will increase flight frequency between Ho Chi Minh City and Ca Mau on Fridays and Sundays.

On April 20, VASCO announced that from April 19 to October 25, 2024, they will increase flight frequency between Ho Chi Minh City and Ca Mau on Fridays and Sundays. Previously, this route operated only 5 flights per week on Mondays, Tuesdays, Wednesdays, Thursdays, and Saturdays.

Specifically, from Monday to Thursday and Saturday, departures from Ho Chi Minh City will be at 2:05 PM and from Ca Mau at 3:30 PM. On Fridays and Sundays, departures from Ho Chi Minh City will be at 5:45 AM and from Ca Mau at 7:10 AM.

VASCO increased 2 more flights from Ho Chi Minh City to Ca Mau

Ca Mau Airport is categorized as a 4C airport, with a passenger terminal consisting of 2 stories and a capacity of 200,000 passengers per year, a runway measuring 1,500 meters by 30 meters, suitable for operating ATR72 aircraft or equivalent.

Previously, the Ministry of Transport had approved the master planning of Ca Mau Airport for the period 2021 – 2030, with a vision until 2050.

According to the comprehensive plan for the development of the national airport system, by 2030, Ca Mau Airport will be a 4C airport with a capacity of 1 million passengers per year; by 2050, it will be a 4C airport with a capacity of 3 million passengers per year. Simultaneously, maximizing the efficient development of the existing infrastructure of Ca Mau Airport to meet transportation demand, integrating seamlessly with other modes of transport; closely integrating with ensuring national defense and security, safe exploitation…

@Thanhnien.vn

Crypto Exchange Woo X Claims a First With Tokenized Treasury Bills for Retail Investors

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The Woo X RWA Earn Vaults have been built in partnership with institutional tokenization firm OpenTrade.

Woo X is claiming bragging rights for being the first cryptocurrency exchange to offer retail customers exposure to tokenized U.S. Treasury bills.

The yield-bearing product, unveiled on Monday, called RWA Earn Vaults (as in real-world assets) has been built in partnership with London-based institutional tokenization platform OpenTrade. The product’s arrival was described as a “significant milestone” by Woo X Chief Operating Officer Willy Chuang.

“For the first time, retail users on a centralized exchange can instantly access an interest-bearing account backed by U.S. Treasury Bills,” Chuang said in an email. “This initiative bridges a crucial gap between traditional financial securities and the dynamic world of cryptocurrency, offering our users an unprecedented opportunity to engage with low-risk, high-quality financial assets in a seamless, secure, and efficient manner.”

Tokenization – especially involving bank-grade assets like U.S. Treasuries – has become popular, partly in response to interest rate increases, and now dovetailing with the current crypto bull run. Last year, crypto investment platform Finblox said it was planning to offer retail users access to tokenized T-Bills.

OpenTrade has links to Center, the now-dissolved collaboration between USDC issuer Circle, and, going further back, the Marco Polo enterprise blockchain project.

Woo X recently introduced index-linked perpetuals covering crypto meme coins and layer-2 tokens, in association with market maker Wintermute.

Thailand to Block Access to ‘Unauthorized’ Crypto Platforms

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The Thai SEC cited earlier decisions by nations like India and the Philippines in blocking unauthorized platforms.

Authorities in Thailand have decided to block “unauthorized” crypto platforms to increase the efficiency of law enforcement in solving the problem of online crime, according to an announcement on Friday.

After a meeting of the Technology Crime Prevention and Suppression Committee, Thailand’s Securities and Exchange Commission or SEC was ordered to submit information on unauthorized digital asset service providers to the Ministry of Digital Economy and Society to block access to the platforms.

The SEC has considered the impact on users, and will give them time to manage their accounts before being unable to use the service, the announcement said.

“Therefore, the SEC requests users of the said platform to quickly withdraw their assets from the platform,” the announcement said. The Thai SEC also cited earlier decisions by nations like India and the Philippines in blocking unauthorized platforms.

Thailand’s regulators have been attempting to find the balance between supporting the crypto ecosystem and preventing fraud. On the one hand, it has allowed institutional investors and very high-net-worth individuals to invest in crypto exchange-traded funds (ETFs) and allowed retail investors to invest without limits in digital tokens backed by real estate or infrastructure, but on the other hand, it has said custodians need to have a contingency plan if something goes wrong.

Hanoi faces fire crisis: Urgent safety measures needed

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During this period, Hanoi City witnessed a staggering 89 fires, comprising 14 medium-scale incidents and 75 smaller ones. Though fortunately devoid of any human casualties, the blazes inflicted property damages amounting to an estimated 398 million VND, with ongoing assessments.

Moreover, the Fire Prevention, Fighting, and Rescue Police responded to 16 rescue calls, actively engaging in 11 operations and successfully saving four individuals, while recovering the bodies of three others.

Analyzing the data, it’s evident that urban districts bore the brunt, accounting for a significant 58.43% of the total incidents, totaling 52 cases. Of these, residential homes constituted a substantial portion at 69.35%, comprising 43 cases. Additionally, properties serving dual purposes of residence and commerce contributed six cases (9.68%), with four cases stemming from various warehouses and business establishments.

Responding swiftly to the crisis, the Fire and Rescue Police mobilized a formidable force of 82 vehicles and 527 officers and soldiers to combat the blazes throughout April 2024.

Despite the efforts, investigations into 77 out of the 89 fires remain ongoing, with the primary culprit still identified as system and electrical equipment failures, making up 90.9% of cases.

As temperatures soar, causing higher electricity usage, the Hanoi City Police issue a stern warning, advising residents to conduct regular inspections of electrical systems and equipment, refrain from overloading power outlets, maintain a safe distance of at least 0.5 meters from flammable materials, and avoid overnight charging of electronic devices. Furthermore, they emphasize the importance of switching off electrical appliances when not in use or when leaving the premises.

In case of a fire emergency, prompt action is paramount—raise the alarm, and immediately dial 114 to summon the Fire and Rescue Police or contact the nearest ward police station.

@vtv.vn

Rèn sức bền cho trẻ qua chuỗi hoạt động online từ Nestlé MILO

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Sau chuỗi sự kiện “Trạm sạc Sức bền 24h Khổng lồ”, từ ngày 20 tháng 4 năm 2024, Nestlé MILO sẽ lần lượt triển khai các hoạt động thú vị trên nền tảng số nhằm tạo sân chơi cho phụ huynh và trẻ em trên khắp cả nước dễ dàng tham gia để khám phá về sức bền và cách cải thiện sức bền, bao gồm “thử thách Bền Bỉ Hơn” trên Tiktok, “thử thách 7 ngày Bền Bỉ Hơn” trên Zalo cũng như ra mắt bài hát bền bỉ trên Youtube.

Sức bền đóng vai trò vô cùng quan trọng với sự phát triển toàn diện của trẻ. Một khảo sát gần đây của Kantar cho thấy có tới 92% các mẹ Việt Nam muốn con bền bỉ hơn để có đủ năng lượng hoàn thành tốt mọi hoạt động trong ngày. Theo BS.CKII Đỗ Thị Ngọc Diệp, Phó Chủ tịch Hội Dinh dưỡng Việt Nam, khi có sức bền, trẻ có đủ năng lượng, sự dẻo dai và duy trì được trạng thái phấn chấn, vui vẻ, tập trung để tham gia các hoạt động thể chất và trí lực trong suốt ngày dài. 

Để nâng cao sức bền và phát triển tiềm năng của trẻ, cha mẹ cần bổ sung dinh dưỡng hợp lý và khuyến khích trẻ tập luyện thể thao mỗi ngày. Theo kết quả nghiên cứu lâm sàng vừa được Viện Dinh dưỡng Quốc gia công bố tháng 1/2024, uống sữa lúa mạch Nestlé MILO kết hợp với các hoạt động thể chất hàng ngày góp phần cải thiện sức bền của trẻ em Việt Nam.

Mẹ và bé khám phá sức bền trong sự kiện “Trạm sạc Sức bền 24h Khổng lồ”

Nhận thức rõ tầm quan trọng của sức bền đối với sự phát triển toàn diện của trẻ, nhiều năm qua Nestlé MILO đã nỗ lực để phát triển sản phẩm cung cấp đầy đủ dưỡng chất hỗ trợ cho trẻ phát triển sức bền cả về thể lực và trí lực cũng như triển khai nhiều hoạt động thể thao trong khuôn khổ dự án “Năng động Việt Nam”. 

Đồng thời MILO đã và đang triển khai nhiều hoạt động trực quan, giàu tính tương tác để nâng cao nhận thức của phụ huynh và trẻ em về sức bền và cách cải thiện sức bền cho các em. Ông Binu Jacob, Tổng Giám đốc Nestlé Việt Nam, cho biết, “Nhằm góp phần từng bước hiện thực hóa cam kết nâng cao nhận thức về sức bền và cách cải thiện sức bền, bên cạnh tổ chức chuỗi sự kiện “Trạm sạc Sức bền 24h Khổng lồ” ở TP.HCM và Hà Nội, Nestlé MILO còn tạo cơ hội cho mẹ và bé trên khắp cả nước dễ dàng tham gia vào các hoạt động thú vị khác trên nền tảng Tiktok, Zalo, Youtube để rèn luyện thể chất và tăng cường dinh dưỡng.”

Đầu tiên, thông qua Tiktok – nền tảng video ngắn với hàng chục triệu người dùng ở Việt Nam, thử thách “Bền Bỉ Hơn” sẽ nhanh chóng “tạo trend” tiếp cận và giành được sự quan tâm, hưởng ứng của đông đảo mẹ và bé, từ đó Nestlé MILO đồng hành cùng mẹ và bé trên hành trình rèn sức bền mỗi ngày. Trong thử thách này, phụ huynh và bé sẽ vào vai nhân vật có nhiệm vụ thực hiện một hành trình phiêu lưu bền bỉ và vui nhộn. Trên đường đi, người chơi thu thập các vật phẩm và vượt qua chướng ngại vật bằng cách thực hiện một động tác đơn giản là hút vào như khi uống hộp sữa lúa mạch MILO. Đặc biệt hơn, Nestlé MILO sẽ chọn ra những video ấn tượng nhất để chiếu trên màn hình LED phố đi bộ Nguyễn Huệ (Quận 1, TP.HCM) để lan tỏa hơn nữa tinh thần bền bỉ tới cộng đồng.

Chị Thu Hà (Ninh Bình) là một trong những người đầu tiên tham gia thử thách trên Tiktok, cho biết “Tôi thấy thử thách mới của MILO vừa vui, vừa ý nghĩa. Đây cũng là thử thách mà cả 3 mẹ con tôi đều tham gia được và thích luôn. Tôi đang rủ thêm bạn bè chơi cùng.”

Sau khi làm quen với yếu tố “sức bền” qua Tiktok, phụ huynh và các bé sẽ đến với “Thử thách 7 ngày Bền Bỉ Hơn” trên tài khoản Zalo chính thức của Nestlé MILO để bắt đầu hành trình nâng cao sức bền cùng MILO và thể thao, cũng như chinh phục “kho báu giải thưởng”. Ở thử thách này, các bé cần hoàn thành các bài vận động mỗi ngày trong 7 ngày liên tiếp. Đây là những bài vận động đơn giản nhưng cần sức bền như đứng lên ngồi xuống, nhảy tại chỗ, nâng cao đùi,… Sau mỗi lần hoàn thành thử thách, bé sẽ nhận được một chứng nhận Bền Bỉ còn phụ huynh nhận được một lượt quay may mắn để có cơ hội trúng phần thưởng trong “kho báu giải thưởng” hấp dẫn của chương trình, bao gồm 2 vàng hộp MILO, 3 chuyến du lịch cho cả gia đình, 5 xe đạp địa hình, 5 đồng hồ thông minh và 52.000 phần quà giá trị khác. Chương trình dự kiến sẽ kết thúc vào ngày 31/05/2024.

Ca sĩ Anh Tú trình diễn tại “Trạm sạc Sức bền 24h Khổng lồ”

Cuối cùng để đồng hành cùng các bé trên hành trình nâng cao sức bền một cách gần gũi và thú vị, Nestlé MILO sẽ chính thức ra mắt video âm nhạc bền bỉ trên Youtube kết hợp cùng nam ca sĩ Anh Tú cũng trong tháng 5. Với nhịp điệu vui nhộn và phần điệp khúc cực bắt tai, đầy năng lượng, bài hát sẽ sớm phủ sóng cả Tiktok và Facebook. Không chỉ “tạo trend” trên mạng xã hội, bài hát còn được sáng tác nhằm mục đích trở thành nhạc nền cho các bé khi tập thể dục ở nhà và tham gia các hoạt động đồng diễn ở trường.

Sự kiện “Trạm sạc Sức bền 24h Khổng lồ” do Nestlé MILO tổ chức vừa qua với hơn 10.000 người tham dự cũng như các hoạt động online mới ra mắt cho thấy những nỗ lực không ngừng nghỉ của nhãn hàng trên hành trình nâng cao sức bền của trẻ em Việt Nam thông qua các sản phẩm thức uống dinh dưỡng, các sân chơi thể thao đa dạng cũng như sự chung tay cùng các cơ quan ban ngành để truyền thông về dinh dưỡng hợp lý và vận động thể chất.

Over 2,000 night flights launched to cool down airfare prices

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During the holiday period of April 30th, May 1st, and peak summer season, Vietnam Airlines is operating and selling an additional 2,000 flights starting after 9 PM on routes between Hanoi, Ho Chi Minh City…

These night flights are increased to provide more options for passengers, meeting the increased travel demand during peak times, amidst reduced supply due to engine recalls.

The airline is also offering many economy class tickets at attractive prices during these hours, such as economy saver tickets (from 1,724,000 VND/segment or 1,929,000 VND/segment, inclusive of taxes and fees) for journeys between Hanoi and Ho Chi Minh City, or economy saver tickets on routes between Hanoi, Ho Chi Minh City to Da Nang, Nha Trang, Quy Nhon.

At the same time, to stimulate domestic tourism demand, Vietnam Airlines is implementing various promotional programs during this period. Passengers purchasing flexible economy or standard economy tickets receive a 20% discount on their next flexible economy or standard economy ticket; 10% discount for groups of 4 or more passengers and 15% discount for groups of 8 or more passengers; early bird fares with a 5% discount on domestic routes when booked 30 days in advance of departure.

Additionally, the airline is offering many business class promotions starting from 1,909,000 VND/leg (inclusive of taxes and fees) for certain domestic flights departing before 6 AM and after 9 PM. These programs may have conditions regarding departure times and flight segments.

Currently, Vietnam Airlines reports that in the first two days of the holiday period (April 27th and 28th), the occupancy rates for many tourist routes have reached 70-90%, such as Hanoi – Hue, Chu Lai, Quy Nhon, Dong Hoi, Nha Trang; Ho Chi Minh City – Phu Quoc, Tuy Hoa, Dong Hoi, Da Lat, Van Don. Flights from Hanoi to Da Nang and Phu Quoc are over half full, and a strong increase is expected in the week approaching the holiday period.

@vtv.vn

What’s attractive about Quang Ngai and Ly Son tourism week?

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Quang Ngai Province will organize Quang Ngai Tourism Week and a series of cultural, sports, and tourism events on Ly Son Island in 2024, featuring many activities to attract visitors.

Recently, the Department of Culture, Sports, and Tourism of Quang Ngai Province announced that from April 27th to May 5th, the province will host Quang Ngai Tourism Week along with a series of cultural, sports, and tourism events on Ly Son Island in 2024.

According to the Department of Culture, Sports, and Tourism of Quang Ngai Province, Quang Ngai Tourism Week will include a variety of activities: a seminar on “Developing rural and community tourism in Quang Ngai Province – opportunities and prospects”; the memorial ceremony for Hoang Sa soldier’s graves and the traditional Tulinh boat race; the expanded Quang Ngai Province Women’s Beach Volleyball Tournament; an exhibition of maritime and island cultural heritage; the festival “Every OCOP product tells a story” and the agricultural community tourism space…

Ly Son Island always prepares carefully for sports competitions taking place in the area

The series of cultural, sports, and tourism events on Ly Son Island will take place from May to August 2024, including activities such as the hot air balloon festival “Rise to Ly Son”; artistic kite flying; ocean swimming competition, and Ly Son wild run “Following the ancient footprints”…

In preparation for this event, Quang Ngai Province will leverage activities that have attracted tourists in previous years, especially the ocean swimming competition and the Ly Son wild run.

In May 2023, more than 300 athletes and over 500 accompanying runners participated in the “Ly Son Island Trail” wild run on Ly Son Island, with distances of 21 km, 10 km, and 5 km. Athletes were exhilarated to run past onion and garlic fields, historical sites, Thoi Loi volcano, ancient gates, and the dreamlike coastline of Ly Son Island, promising a return in summer 2024.

On this year’s holiday, Ly Son island will organize a four-spirit boat race

The ocean swimming competition on May 28th, 2023, at Ly Son had nearly 250 participants, including 10 former national swimmers, 10 international athletes, competing in 5 km, 2 km, and 1 km races. Swimming in clear water while admiring the nearly 3 nautical mile-long coral reefs from Big Island to Small Island (Ly Son), and crossing the vast crater formed by million-year-old underwater volcanoes, excited and motivated the athletes to return and conquer the beautiful swim routes of Ly Son Island.

Quang Ngai Tourism Week and the series of cultural, sports, and tourism events on Ly Son Island in 2024 aim to showcase and promote the beauty of the homeland, the nation, and the people of Quang Ngai in general, and Ly Son specifically; contributing to stimulating and attracting tourism, and promoting the socio-economic development of the province in 2024 and the years ahead.

Mr. Ta Cong Chuc, Deputy Director of the Port Management Board and Inland Waterway Port Affairs of Sa Ky Port (Quang Ngai), stated that to serve Tourism Week, the unit has planned to increase the number of ferry trips from Sa Ky Port to Ly Son Island and vice versa to 7-9 trips per day.

@Thanhnien.vn

Activities attract tourists during the holidays April 30 and May 1 in Con Dao

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On April 30th and May 1st, the whole country will have a 5-day holiday. It is predicted that there will be a significant increase in visitors to Con Dao, and many recreational activities and entertainments will be organized to attract tourists for unique experiences.

As part of this, on April 22nd, at the Con Dao Prison Relic Site, a special exhibition titled “Hoang Sa, Truong Sa – Sacred Seas and Islands” will open. On April 26th, there will be a visit to the Hang Duong Cemetery, Con Dao Temple, and Hang Keo Cemetery. Following this, on the morning of April 27th, at the Flagpole area (Ton Duc Thang Street), there will be a bicycle rally for environmental awareness. Later that evening, also at the Ton Duc Thang Street stage, there will be an artistic program commemorating the Liberation Day of the South and the Liberation of Con Dao. April 28th will feature a mountain climbing competition at Thanh Gia Mountain. On April 30th, there will be a boat racing and traditional boat assembling competition at Ton Duc Thang Street and the historic Cau Tau 914 site.

Tourists stroll under ancient trees next to Con Dao prison relics.

Moreover, from April 27th to May 1st, the food and entertainment area along Nguyen Hue and Le Hong Phong streets will remain active in the evenings, creating a space for enjoyment, relaxation, and dining for both locals and tourists.

@vtv.vn

From Vietnam to Your Home: TV Documentary about Vietnam Products

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The furniture & home decor industries have witnessed a significant transformation with the advent of affordable products, altering consumer buying habits and the market landscape. This shift towards cost-effective options has been driven by several factors, including advancements in manufacturing processes and materials, such as the introduction of plywood, medium-density fiberboard (MDF), and particle board, which have played pivotal roles in reducing costs while impacting durability.

A recent documentary delves into the captivating realm of ‘Made in Vietnam’ products, exploring innovative trends and insights from top industry leaders, including Confomara and Maisons du Monde, two prominent French retailers. It examines consumer preferences and Vietnam’s impact on the global market.

The Rise of Affordable Products

Remember the days when furniture shopping meant a hefty investment in a single, traditional set that would last a lifetime? Those days are fading fast.

Today’s design scene is all about keeping up with the latest trends and creating a personalized haven that reflects your unique style. This shift has fueled a booming market for affordable furniture, making it easier than ever to update your home’s decor without breaking the bank.

TV France 5, a French channel of the France Television Group, has just released a documentary examining the evolving preferences and expectations of Western consumers regarding home decor and furniture. The documentary explores new consumer habits and behaviors, highlighting strategies that retailers are employing to introduce new ranges of decorative products and stimulate their sales.

(video in French – with English subtitles)

Here’s what’s driving this trend:

  • The Power of Social Media: Platforms like Instagram, Pinterest and Tiktok bombard us with stunning and constantly evolving interior design inspiration.
  • The Rise of the Personalized Home: Today, people crave spaces that reflect their individuality and personality.
  • Budget-Conscious Consumers: This value-driven approach makes it possible to update your space more frequently, keeping your decor current and reflecting your evolving tastes.

The combination of social media’s influence, the desire for personalization, and budget-consciousness has created a perfect storm, propelling affordable furniture to the forefront of the design scene.

How Global Sourcing Works

Global sourcing has revolutionized the furniture industry, transforming it from a local to a global enterprise. This strategic shift allows companies to leverage the strengths of different regions, creating a symbiotic network that enhances both the quality and affordability of their products. Companies consider various factors such as the availability of raw materials, labor skills, production costs, and political stability.

Vietnam has emerged in the global furniture market, thanks to its rich heritage of craftsmanship and a workforce renowned for precision and artistry. The country’s commitment to quality resonates through its products, which are not only durable but also embody the beauty of skilled handiwork. Vietnamese artisans are adept at transforming conceptual designs into tangible, high-quality furniture that captures the essence of both traditional and contemporary styles.

>> Related article : The Best of ‘Made in Vietnam’ products for Sourcing

The agility of Vietnam’s manufacturing sector is a testament to its infrastructure’s sophistication, enabling rapid adaptation to market trends and consumer preferences. Cost-effectiveness is another cornerstone of Vietnam’s global sourcing appeal. This cost advantage is passed on to consumers, who benefit from a wider selection of affordable, design-forward furniture. It’s a win-win scenario that bolsters the industry’s growth while providing value to the end-user.

Case Study: Maisons du Monde

In the competitive world of furniture retail, Maisons du Monde stands out as a beacon of success, demonstrating the substantial advantages of global sourcing. This French furniture brand has carved a niche for itself by offering an eclectic mix of trendy and premium pieces, a strategy that has resonated well with the modern consumer’s desire for variety and value.

Vietnam has become an attractive destination for companies looking to diversify their supply chains. For Maisons du Monde, this means access to a plethora of styles ranging from contemporary to classic, industrial to bohemian, all while maintaining a price point that is accessible to a broad audience.

The impact of this strategy is multifaceted. The company’s global sourcing strategy has implications beyond just product assortment and pricing. It reflects a business model that is sustainable, adaptive, and responsive to the global market dynamics. By leveraging the strengths of different regions, Maisons du Monde is able to mitigate risks, such as those associated with over-reliance on a single supplier or market fluctuations. This strategic diversification ensures a steady flow of products and a resilience that is crucial in today’s ever-changing economic landscape.

>> Related article : Setting up an Export Company in Vietnam : everything you need to know

As the world becomes increasingly interconnected, such strategies are likely to become the norm, with more businesses following in the footsteps of Maisons du Monde to meet the demands of the contemporary consumer.

The Future of Global Sourcing

The furniture industry, a significant player in global sourcing, stands at a crossroads. The traditional model, often criticized for its environmental and social shortcomings, is being challenged by a new paradigm of responsible sourcing. This emerging trend emphasizes the need for sustainable practices that encompass the entire supply chain, from raw material procurement to end-of-life product management.

Companies are increasingly recognizing that responsible sourcing is not just a moral imperative but also a strategic advantage. By minimizing environmental impact through reduced waste, energy efficiency, and sustainable materials, businesses are not only contributing to the planet’s well-being but also enhancing their brand reputation and customer loyalty. Similarly, ensuring fair labor practices is not merely about compliance with regulations; it’s about building a resilient and motivated workforce, which is key to long-term success.

Looking ahead, the future landscape of global sourcing is poised to become more sustainable and ethical. The integration of circular economy principles, where products are designed for reuse and recycling, is gaining traction. Innovations in logistics, such as electric vehicles and optimized routing, are set to reduce the carbon footprint further. And as consumer awareness grows, the demand for sustainably sourced products will continue to rise, driving more industries to adopt responsible practices.

For those who are considering starting production in Vietnam, engaging a professional sourcing agent can be a game-changer.

>> Related article : How do I find the best sourcing agents in Vietnam?

With their extensive experience and deep understanding of the Vietnamese market, a sourcing agency can help you navigate the complexities of global sourcing. They can connect you with reliable local suppliers, streamline your production process, and ensure your products meet the highest quality standards.

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