New data from the Health Ministry shows fast-increasing infections in Vietnam as WHO flags a stronger-than-usual flu season across Europe, Asia, and the Americas.
A spike in influenza and RSV cases across Vietnam has prompted a nationwide advisory from the Ministry of Health, aligning with a broader global trend of rising respiratory infections heading into the 2025–2026 winter season. The alert comes as the World Health Organization warns of elevated flu activity worldwide—particularly the A(H3N2) strain, which is now dominant across Northern Europe, West Asia, South Asia, and Southeast Asia.
In Vietnam, more than 132,000 seasonal flu cases have been recorded so far this year, including three deaths, while hospitals are reporting a local surge in severe flu and RSV infections requiring admission. Although total flu cases are down sharply from 2024, the ministry notes that infections have climbed again over the past three months, reaching 8,500–11,000 cases per month.
Globally, the numbers are far more sobering. WHO estimates 1 billion flu cases every year, with up to 650,000 deaths. RSV—often overlooked—drives 3.6 million hospitalizations among children under five annually and causes around 100,000 deaths, while also posing major risks to older adults and people with chronic conditions such as COPD, diabetes, and heart disease.
A new multinational survey released during Global RSV Awareness Week exposes a dangerous perception gap: nearly half of adults aged 50 and above underestimate the severity of RSV, and more than 60% have never discussed the virus with their doctor. Misconceptions remain widespread, with many believing RSV is “just another flu” despite its well-documented link to severe complications in vulnerable groups.
Vietnamese health authorities warn that the country’s ongoing weather shifts—cooler temperatures, unstable humidity, and seasonal transitions—create ideal conditions for respiratory viruses to spread rapidly. The ministry urged the public to follow preventive measures familiar from the COVID-19 era: mask-wearing in crowded spaces, regular handwashing, environmental sanitation, avoiding unnecessary contact with sick individuals, and seeking medical care early when symptoms appear.
Experts emphasize that while most healthy adults recover easily, RSV and severe influenza can be life-threatening for seniors and people with chronic illnesses—an at-risk population that remains “dangerously unaware” of the threat, according to the global survey.
As flu and RSV continue to rise worldwide, Vietnam’s experience mirrors a larger question facing health systems from Tokyo to Toronto: are countries prepared for a post-pandemic world where multiple respiratory viruses now peak simultaneously—and where public awareness has fallen faster than the viruses themselves?
As global supply chains continue to shift in response to geopolitical tension, cost inflation, and an urgent need for diversification, Vietnam has become one of the most strategic manufacturing destinations in the world. By 2026, the country’s industrial ecosystem will be more mature, technologically capable, and export-oriented than at any point in its history. For companies seeking to outsource manufacturing overseas, Vietnam offers the ideal balance between cost efficiency, production flexibility, and long-term resilience.
This complete guide walks you through the essentials of outsourcing manufacturing in Vietnam, from finding reliable suppliers to evaluating factories, validating costs, managing quality, and building a durable supply chain for the future.
Why Vietnam Has Become a Global Outsourcing Hub by 2026
In the span of a decade, Vietnam has shifted from a low-cost manufacturing alternative into a key strategic hub for global companies. The combination of rising production costs in China, trade policy uncertainties, and multinational companies adopting a “China+1” strategy accelerated this shift. Vietnam’s government played a crucial role by investing in infrastructure, promoting export-oriented zones, and signing free trade agreements that opened to the EU, UK, and CPTPP markets.
The labor force has also evolved. Vietnam’s workforce is young, increasingly skilled, and adaptable to medium-to-high complexity manufacturing in fields such as home goods, furniture, metalwork, electronics assembly, apparel, and consumer products. Professional factory management teams with international exposure are now more common, further strengthening Vietnam’s competitiveness.
The country also benefits from strong political stability and predictable economic policies, both critical factors for long-term outsourcing planning. This video gives a clear, visual overview of the full journey of finding factories, assessing capabilities, managing quality, and navigating production in Vietnam, a practical complement to the detailed insights covered in this article.
Is Vietnam the Right Choice for Your Outsourced Manufacturing?
Before committing to Vietnam, companies must assess whether the country aligns with what they need today and what they expect their supply chain to become over the next decade. Vietnam excels in categories that require craftsmanship, assembly, mixed materials, and mid-level engineering. It is an excellent choice for companies that value flexibility, cost control, and export-quality production.
However, businesses manufacturing ultra-high-volume commodity goods or highly specialized technical components may need hybrid strategies that combine both China and Vietnam. Vietnam’s strength lies in its balanced ecosystem, not necessarily in producing everything in-house, but in building flexible value chains that take advantage of regional capabilities.
If your objective is to diversify, stabilize your supply chain, or enter Southeast Asia with long-term scalability, Vietnam is likely a strong fit.
How to Find the Right Manufacturing Partner in Vietnam
Finding suppliers in Vietnam requires more a simple online search or a walk through a trade show. The most successful manufacturers in Vietnam are often not the ones that advertise aggressively online. Many mid-size factories with strong export capacity operate quietly and rely on long-term clients or sourcing partners for new business.
A structured search process typically begins with mapping industries relevant to your product. For example, the furniture cluster is heavily concentrated in Bình Dương and Đồng Nai; metal work in Đồng Nai and Hà Nam; plastics in Hồ Chí Minh City; and apparel across multiple provinces like Long An, Đồng Nai, and Hải Phòng. Electronics assembly and EMS manufacturing continue to grow in Bắc Ninh, Hải Phòng, and Thái Nguyên.
For a deeper dive into Vietnam’s manufacturing landscape, download FVSource’s comprehensive “Vietnam Manufacturing in 2026” White Paper. It provides actionable insights on supplier search, cost benchmarks, and supply chain strategies to help you plan your next move in outsourcing production.
After mapping potential suppliers, buyers narrow down a shortlist by comparing factory size, export history, production lines, certifications, and product specializations. This stage requires a careful eye, because Vietnamese factories sometimes overstate their capabilities, especially when they want to win new business. That is why on-the-ground validation, either by your internal team or a local sourcing partner, is essential before moving to sampling or pricing.
Supplier Vetting: Verifying True Capability
Vetting is one of the most important steps in outsourcing manufacturing to Vietnam. It allows you to distinguish between suppliers who genuinely match your technical needs and those who present well but lack execution capacity.
A proper vetting approach examines the factory’s real production workflow, workforce structure, engineering capabilities, machinery age, and process control systems. It also evaluates whether the factory has meaningful experience in your specific product category, not just adjacent industries.
Vietnam offers a wide range of suppliers, from modern, well-managed factories with strong documentation to smaller, more traditional workshops that require guidance. Evaluating communication ability is also crucial. Some suppliers produce excellent quality but struggle with English proficiency or documentation, while others excel in communication but outsource parts of production to subcontractors.
Effective vetting ensures you work only with partners capable of delivering consistent quality on time.
Conducting Supplier Audits in Vietnam
A supplier audit in Vietnam goes beyond visual inspections. It includes structured evaluation of workflow, quality checkpoints, compliance, storage conditions, material traceability, management systems, and engineering accuracy. Many factories follow good manufacturing practices but do not always document them thoroughly. The audit reveals where gaps exist and provides a realistic picture of what to expect during mass production.
For example, an audit might uncover that a factory has strong assembly lines but lacks preventive maintenance schedules, or that it manages quality visually without adequate measurement tools. These insights help buyers anticipate where risk is likely to arise and plan accordingly.
Audits also strengthen negotiation. When you understand a supplier’s strengths and limitations, you negotiate pricing and timelines with more clarity and fairness.
Understanding Vietnam Manufacturing Costs in 2026
Vietnam remains cost-competitive, but understanding the cost structure is crucial for accurate decision-making. While labor savings are significant compared to China or Mexico, labor is only one component of pricing. Many materials: metals, certain plastics, high-grade textiles, and electronics, are imported, which means global market conditions affect local costs.
Companies must analyze how much of their bill of materials (BOM) is sourced locally versus internationally. A supplier may offer attractive labor costs but rely heavily on imported components, causing prices to fluctuate.
Additional cost elements include tooling or mold creation, packaging development, sample fees, compliance testing, and logistics adjustments. Some factories require design refinement, especially for complex products, which adds engineering time to the budget.
Transparent cost breakdowns early in the engagement prevent misunderstandings later and help set realistic expectations for production margins.
Quality Control: The Foundation of Successful Outsourcing
The Vietnam-based sourcing agency is conducting quality control for its client directly on-site at the factory
Quality control remains one of the most important parts of outsourcing manufacturing to Vietnam. Even strong factories can produce inconsistent batches without structured oversight. Vietnam’s manufacturing industry is evolving, and while many suppliers maintain high-quality standards, others require more guidance to achieve consistency.
An effective QC strategy includes pre-production alignment, detailed product specifications, sample approval, material checks, in-line inspections, and pre-shipment inspections. Products intended for the US or EU markets may require lab testing to ensure compliance with safety standards.
The key is not to rely solely on factory self-reporting. Transparency improves dramatically when buyers maintain active communication and regular quality checkpoints. This reduces delays, rework, and unexpected quality issues.
Timeline for Outsourcing Production to Vietnam
The timeline for outsourcing varies by product type. Simple products may enter mass production soon after samples are approved, while complex items may require extended engineering stages. A typical outsourcing timeline includes supplier search, factory vetting, sampling, tooling development, pilot production, QC checks, and shipment preparation.
Rushing the timeline often leads to preventable errors: incorrect specifications, weak materials, or overlooked technical details. Setting a realistic timeline improves supplier performance and ensures smoother production cycles.
Building Long-Term Supply Chain Diversification in Vietnam
For many companies, Vietnam is not simply an alternative manufacturing location, it is a core part of a broader diversification strategy. Some adopt a hybrid model, keeping early-stage materials or components in China while shifting assembly or finishing processes to Vietnam. Others move entire product lines into Vietnam for cost, compliance, or risk mitigation reasons.
Developing a long-term strategy requires clear forecasting, documentation, and consistent order volumes. Factories in Vietnam perform best when they can plan capacity and allocate resources predictably.
Companies that invest early in supplier relationships gain priority access, better pricing stability, and more consistent production windows.
Although Vietnam offers significant advantages, it is not without challenges. Some factories have inconsistent documentation. Others require development before they can scale to international expectations. Communication delays can also occur, especially during peak production seasons. Engineering capabilities vary widely, and some suppliers struggle with complex tolerance requirements or advanced finishing techniques.
Understanding these challenges is essential. Companies that approach Vietnam with a structured, hands-on process consistently achieve better outcomes than those who rely solely on online research or factory promises.
Clear communication, detailed specifications, and regular quality control are the foundation of successful outsourcing.
Free Trade Agreements and Their Role in Outsourcing
Vietnam benefits from multiple free trade agreements that give exporters preferential access to major markets. These agreements reduce tariffs, streamline customs processes, and enhance Vietnam’s competitiveness. However, buyers must understand the rules of origin to avoid customs delays. Documenting where materials are sourced and confirming compliance with local processing requirements are essential steps.
Factories familiar with FTA requirements provide smoother export operations and fewer unexpected costs.
Conclusion
Outsourcing manufacturing to Vietnam has evolved far beyond a cost-saving solution. Today, it is a strategic cornerstone for companies looking to enhance resilience, improve operational efficiency, and diversify their global production footprint. As Vietnam’s manufacturing ecosystem becomes more sophisticated, supported by stronger engineering capabilities, improved infrastructure, and a growing network of internationally compliant factories, businesses have more opportunities than ever to shift meaningful portions of their supply chain into the country.
Yet, Vietnam is not a plug-and-play environment. Success depends heavily on how well companies prepare. Conducting structured supplier searches, validating true capabilities, understanding cost structures, and maintaining disciplined quality control are all essential steps to ensuring the relationship with Vietnamese manufacturers is sustainable. The country offers tremendous upside, but that value is only fully unlocked when buyers take a professional and proactive approach.
As global supply chains continue to undergo major transitions in 2026 and beyond, Vietnam stands out as one of the most reliable and scalable manufacturing bases in Asia. Companies that invest early, choose partners carefully, and build long-term relationships on the ground will be best positioned to benefit from Vietnam’s rise. With strategic planning and consistent oversight, outsourcing to Vietnam can become a transformative competitive advantage, one that strengthens your operations, improves cost structure, and builds long-term supply chain resilience for the future.
A Chicago traveler bowed to a restaurant owner after tasting a dish she called “the best of my life,” sending Vietnamese cuisine trending across social media.
Hanoi’s food scene lit up global social networks this week after an American tourist reacted so emotionally to a dish at a small local eatery that she walked straight into the kitchen, put her hands together, and bowed to the owner in gratitude. The moment—captured on a now-viral video—has become a symbol of how Vietnam’s culinary reputation is spreading rapidly among international travelers seeking authentic food experiences across Southeast Asia.
The incident took place at Sứ Ming, a Hanoi restaurant that happened to launch a new menu on the same day two women from Chicago stopped in for their final meal before flying home. The owner invited them to try the newly introduced dishes and even added a 20% courtesy discount. What started as a simple tasting session turned into a scene neither staff nor diners had ever witnessed.
After one bite, one of the tourists stood up, walked directly to the kitchen area, and performed a respectful bow toward the restaurant owner—hands pressed together in a gesture seen in parts of Asia to express sincere appreciation. Stunned but amused, the owner quickly lifted her up and began chatting as the visitor repeatedly insisted it was “the best dish she had ever tasted.” The two travelers ended up sampling the entire new menu, from appetizers to dessert.
The video triggered a wave of excitement online, with viewers asking where the restaurant is located, what dish inspired such a reaction, and praising the owner’s warm demeanor and English skills. Many Vietnamese netizens joked that they would now visit Sứ Ming just to “try the legendary dish,” while others celebrated the moment as proof of Vietnamese cuisine’s growing power to captivate global palates.
The episode underscores a broader trend: Vietnam’s food culture—already a favorite among travelers—is entering a new phase where small, independent restaurants can generate international attention overnight through authentic experiences and viral storytelling. As tourism rebounds and social media drives global discovery, moments like this raise a timely question:
If a single dish in Hanoi can spark this level of passion, what other hidden culinary stars across Vietnam are waiting to be found next?
The Chinese manufacturing giant will expand production in northern Vietnam, deepening Southeast Asia’s rise as the world’s next electronics powerhouse amid U.S.–China tech tensions.
Vietnam’s position in the global technology supply chain took a decisive leap forward this week after Luxshare-ICT—one of Apple’s most important manufacturing partners and a key supplier to Samsung, Sony, Huawei, and Lenovo—announced plans to invest more than $10 billion in new high-tech projects across the country. The commitment, delivered during a meeting with Vietnam’s top leader, General Secretary Tô Lâm, signals accelerating supply-chain diversification away from China and into Southeast Asia at a scale that could reshape regional manufacturing flows.
Luxshare executives said Vietnam is now the company’s most important production hub among its 29 global locations, praising the country’s economic stability, workforce depth, and improving regulatory environment. The expansion will center on Bắc Ninh and Nghệ An—two fast-growing tech clusters—where Luxshare already operates six factories producing premium components for devices including iPhones, AirPods, wearables, and smart-home electronics.
The new wave of projects is expected to generate more than $10 billion in annual revenue and significantly strengthen Vietnam’s role in high-value segments of the global electronics supply chain. Luxshare’s leadership emphasized its focus on advanced modules, semiconductor-related components, and next-generation manufacturing tied to AI devices and AR/VR hardware—sectors in which the company has already seen rapid global growth.
Vietnamese leaders pledged to support this expansion with continued improvements in transparency, tax incentives, and infrastructure development. General Secretary Tô Lâm highlighted digital economy growth, sustainable development, and semiconductor manufacturing as priority sectors, encouraging Luxshare to deepen technology transfer and expand workforce training for Vietnamese engineers. The company currently employs tens of thousands of local workers and maintains one of the highest localization rates among foreign manufacturers in the country.
Luxshare’s presence in Vietnam has grown dramatically over the past decade, with cumulative investments of around $1.8 billion before this latest pledge. Its factories have become foundational nodes in Apple’s widening global network, particularly as geopolitical pressures push tech giants to diversify away from China. The company’s Vietnam operations also benefit from preferential tax policies, which support production of high-value electronics ranging from smartwatches and styluses to robotic devices.
The move comes as Luxshare continues to scale globally. The Shenzhen-listed group reported nearly RMB 232 billion ($32 billion) in revenue in 2023 and continues double-digit growth across consumer electronics, data-center components, and automotive technology. Its secondary IPO filing in Hong Kong this year signals ambitions to accelerate expansion in AI-driven smart devices and advanced manufacturing.
Luxshare’s deepened bet on Vietnam underscores a broader transformation across Asia’s supply chain landscape. As multinational tech firms recalibrate their manufacturing strategies amid geopolitical realignments, Vietnam is emerging as a central production base—not only for assembly, but increasingly for high-precision components and R&D.
The question now is how quickly Vietnam can scale talent, infrastructure, and semiconductor capabilities to match the surge of investment—and whether this shift marks the moment Southeast Asia becomes the world’s next major technology manufacturing frontier.
New government guidance outlines when foreign workers can—and cannot—receive salaries in Vietnam, shaping HR, compliance, and tax planning for multinational employers.
Foreign businesses expanding into Vietnam received important clarity this week after the Ministry of Home Affairs issued guidance on how salaries should be handled for foreign employees who are transferred from an overseas entity to work in Vietnam. As Southeast Asia’s fastest-growing investment hub attracts more multinational corporations, clear rules on payroll, labor classification, and tax liabilities have become crucial for global HR teams and foreign professionals relocating to the country.
The Ministry confirmed that foreign workers assigned to Vietnam directly by an overseas parent company are not permitted to sign local labor contracts or be paid salaries in Vietnam under this specific employment category. Instead, their compensation must continue to be handled by the foreign employer, supported by official documentation proving the overseas assignment.
Under Decree 219/2025/NĐ-CP, foreign workers transferred from a company abroad—excluding those moved within the same multinational group—must hold written confirmation from the overseas employer stating they are being assigned to Vietnam and specifying the role they will take on. This assignment letter is the primary legal basis for their status and payroll responsibilities.
If a foreign worker instead signs a Vietnamese labor contract and receives salary locally, they are no longer considered an “overseas transferee” under the decree. In such cases, they fall under Vietnam’s standard employment regulations, triggering different obligations for work permits, taxation, social insurance eligibility, and employer responsibilities.
For global companies navigating cross-border postings into Vietnam, these distinctions carry meaningful financial and compliance implications—from how to structure compensation packages to determining which entity bears payroll taxes and reporting duties. As Vietnam tightens labor oversight while competing aggressively for foreign talent, these rules highlight an evolving regulatory landscape that employers must follow closely.
With Vietnam now a major destination for foreign direct investment and high-skilled expatriates, will future regulatory updates further streamline cross-border hiring—or create more complexity for multinational HR teams?
The Bánh Mì is not just a sandwich; its repeated ranking alongside world-class cuisine signals a powerful, low-cost model for cultural export and soft power in the global economy.
The ubiquitous Vietnamese Bánh Mì—a crisp baguette filled with a vibrant medley of cold cuts, pâté, pickled vegetables, and fresh herbs—has once again cemented its status as one of the world’s best sandwiches, according to a prestigious list by CNN Travel. This repeated international recognition, placing it alongside culinary titans like Japan’s Katsu Sando and Italy’s Tramezzino, is far more than an accolade for a street vendor; it represents a significant, low-barrier-to-entry business model and a potent vector for Vietnam’s cultural soft power, now rapidly scaling across global metropolitan hubs from New York to Hong Kong. For international investors and analysts, the Bánh Mì’s success story offers a fascinating case study in how authentic, affordable cuisine can become a highly bankable global brand.
From Colonial Relic to Global Brand Powerhouse
The Bánh Mì’s journey from a colonial-era French baguette to a global icon is a masterclass in culinary innovation. As noted by CNN, the Vietnamese brilliantly reinterpreted the hard, wheat-based French loaf, ingeniously transforming it into a lighter, softer, yet shatteringly crisp vehicle tailored for local ingredients. This core difference—a customizable, flavor-packed filling within a unique bread texture—is the secret sauce that distinguishes it from other global sandwiches, making it instantly addictive and easily adaptable for vegetarian, chicken, or classic pork variations across different markets.
The international community has firmly recognized this unique identity. The term “Banh Mi” was officially inducted into the Oxford English Dictionary on March 24, 2011, defining it as a “Vietnamese snack” that includes a distinctive rice-and-wheat flour loaf. This lexicographical permanence validates the food item as a distinct, globally recognizable entity, not merely a regional variant of a sandwich.
The Economic Ripple: A Global Franchise in the Making
The true economic impact is visible on the streets of the world’s most expensive cities. The Bánh Mì’s burgeoning footprint is proof of its scalable business appeal. In major financial centers, the sight of customers queuing for hours is common, exemplified by eateries like Bánh Anh Em in New York, which reportedly sells over 2,000 sandwiches weekly. More recently, the Bánh Mì shop Nếm in Hong Kong’s competitive Wan Chai district was recognized by the Michelin Guide after only a year of operation.
This growth is driven by a powerful confluence of factors: low overhead costs, a simple supply chain, and high consumer demand for authentic, affordable dining options in an environment of global inflation. As an increasingly powerful category in the fast-casual segment, the Bánh Mì is effectively becoming a self-funding “franchise” built on cultural cachet rather than aggressive marketing spend, demonstrating that culinary heritage can be a surprisingly robust national export.
The Bánh Mì’s consistent ranking highlights a critical economic truth: the most powerful global brands often start with a low price point and high emotional value. Is the world ready for a dedicated ‘Bánh Mì Index’ to measure the global spread of Vietnamese soft power, or is this just another food trend destined to fade? Its sustained success suggests this $1 masterpiece is far more than a trend—it’s a global standard.
To Gen Z, memes aren’t just silly entertainment – they’re becoming a vehicle to express opinions about major social issues, such as gender debates. A new research project at RMIT aims to investigate the serious side of this internet phenomenon in Vietnam.
Say it with memes
These days, it is likely for social media feeds to feature memes created by young people. Like their counterparts around the world, Vietnam’s young generation has warmly embraced meme culture, not just as viewers but also as creators and sharers.
Gen Z users, who have been online since they were teenagers, run various meme communities on Facebook, boasting millions of members. And according to DataReportal’s Digital 2025: Vietnam report, entertainment, meme, and parody accounts are the second most followed type of social media accounts in Vietnam (attracting 28.7% of all social media users).
Ms Nguyen Thi Nam Phuong, an associate lecturer in Professional Communication at RMIT Vietnam, said, “It’s easy to see why memes are such a hit with young people: They tend to be visual, short and witty, perfect for a quick ‘like’ when scrolling on social media or reposting to a friend. Their content is usually a response to a popular culture moment, or a joke about common daily situations.”
As a result, memes’ light-hearted and relatable nature makes them ideal for fun and bonding purposes in the digital age. However, the use of memes doesn’t stop there.
A new trend: Gen Z, memes, and gender debates
With their digital savviness, Gen Z is bringing memes away from their entertainment origins into the socio-political sphere, such as that of gender debate. As a new tool for gender activism, memes skilfully use emotions to make this age-old matter appealing to young people, RMIT Lecturer in Professional Communication Dr Bui Quoc Liem said.
“Specifically, when it comes to controversial gender topics, such as sexism, gender roles and stereotypes, memes’ straightforward style helps Gen Z break down complex matters into simple content and build a community to share their views,” he said.
Internationally, a prominent example is the #MeToo movement in 2018, when young people created thousands of Twitter memes to express their views on sexual harassment, feminism, and misogyny. These memes mostly used emotional appeal, ranging from anger and satire to sympathy, to get their points across.
A few years earlier, female scientists created Instagram memes, using the hashtag #distractinglysexy, as a form of protest against sexist remarks by a male Nobel winner.
In other cases, memes rooted in gender stereotypes have also gone viral. For example, the ‘distracted boyfriend’ meme became ‘Meme of the Year’ in 2017, featuring a man in a relationship staring at another woman, while the disappointed girlfriend stood next to him. The meme, which has been criticised for sexism, became a template for countless parodies unrelated to gender.
How Vietnamese Gen Z are making their own gender memes
In Vietnam, gender is a major topic for social debate, due to the tension between the hectic industrial lifestyle and the deep-rooted Confucian legacy that promotes strict gender roles and rigid family structures.
Against this backdrop, Gen Z now juggles modern and traditional gender values that affect how they navigate different aspects of their lives, from personal identity and career to lifestyle and relationships.
A new research project by Professional Communication lecturers at RMIT Vietnam is looking into how Vietnamese Gen Z engages in gender stereotype discourse through Facebook memes. The project hopes to shed light on a new form of gender activism in Vietnam, which is particularly relevant for brands that target Gen Z as potential consumers, and organisations who have Gen Z employees as part of their workforce.
Initial results show that many Gen Z internet users are turning to memes to make sense of this complex and ever-changing matter. A quick look at some popular Facebook memes in the past year suggests that Vietnamese Gen Z engaged enthusiastically in various forms of gender debate, ranging from ‘fangirl’ stereotypes to relationship issues, women in the workplace, dating violence, and so on.
Caption translation: “I’m a fangirl. I buy concert tickets worth 10 million VND without thinking, but I hesitate to buy a lipstick worth 120,000 VND even after watching colour swatch videos, because I’m afraid it does not match my personal colour.” (Source: Insight Gen Z on Facebook)
Caption translation: “The ring my ex bought me versus the ring my new lover bought me.” (Source: Lớp Người Ta on Facebook)
They express their strong feelings by developing the memes themselves or responding to the memes that others created. Memes based on parodies of common phrases or idioms are also common.
Special occasions, such as New Year, Valentine’s Day, and Women’s Day, tend to attract a wave of gender memes, most likely because they intensify existing gender stereotypes, such as household chores and how many gifts a woman should receive.
Caption translation: ‘I’m the youngest son but I still wash dishes on Lunar New Year because I don’t want the women to break their nails”. Response: “So cool. Next year, you should do your nails before them!” (Source: Đài Tiếng Nói GenZ on Facebook)
“Memes seem to create a ‘safe space’ for Vietnamese young people to voice their viewpoints, which is not an easy feat for a serious, and usually taboo, topic like gender,” said Ms Luong Van Lam, a Professional Communication associate lecturer at RMIT.
Since memes have become such an important tool to connect with Gen Z, understanding this part of the internet culture is particularly relevant for brands that target young customers and employers who hope to adjust their workplace culture for young employees.
In particular, brands might leverage meme insights for marketing campaigns aimed at young customers. Campaigns can incorporate gender-related memes that speak to Gen Z’s feelings and spark authentic engagement.
Similarly, HR professionals might use the insights to build workplace policies that resonate with younger staff. Further ahead, online meme trends might become helpful for HR to monitor employee sentiment, contributing towards career development programs, internal communication efforts, and team-building activities that are gender-sensitive.
Beyond business implications, the RMIT research aims to provide a closer look at a popular communication style among young people and how gender beliefs in Vietnam continue to evolve.
“As Vietnam observes the National Action Month on Gender Equality, take a moment to notice the gender-related memes in your social feeds. They might seem light-hearted, but they often carry deeper messages about how society is changing,” said Ms Phuong.
Police in Ho Chi Minh City are searching for the identity of a man whose body was found decomposing in the Tiêu Canal, located in Bình Hòa Ward, Thuận An City.
At around 10:30 a.m. on November 15, locals noticed a foul smell near the canal and discovered a male body floating face-up close to nearby homes. Officers from the city’s investigative police unit and Bình Hòa Ward police arrived to recover the body and conduct a forensic examination.
The victim carried no identification. Police estimate he was 30 to 35 years old, wearing a black T-shirt, black trousers, black socks, and black dress shoes. They believe he died several days before being found.
Authorities are calling for anyone who recognizes the victim or has information related to the case to contact the Ho Chi Minh City Police at 618 Cach Mang Thang Tam Street, Thanh Cong Ward, Thu Dau Mot City, or reach investigator Nguyen Tuan Hiep at 0987 094 952.
Residents of Ho Chi Minh City are expected to face a combination of hazardous weather conditions next week, including widespread thunderstorms, localized heavy rain, elevated tidal peaks, and rising air pollution linked to a surge of cold air from the north.
According to the Southern Regional Hydro-Meteorological Center, thunderstorms and heavy rain may occur from now until November 19, mainly in the late afternoon and at night. High humidity is expected across many districts.
The unstable weather comes from disturbances over the sea carried inland by strong northeast winds. A strengthening cold-air surge will push deeper into southern Vietnam, lowering temperatures across the region. In Ho Chi Minh City, daytime temperatures may range from 24 to 32 degrees Celsius, with cooler nights and high humidity. Combined with fine dust from traffic and economic activity, air pollution levels are expected to worsen. In recent days, the city has experienced hazy skies and several monitoring stations have reported red-level pollution alerts.
Rising tides will add further pressure. A new tidal cycle will peak between November 19 and 21, with water levels at Phú An and Nhà Bè stations forecast to reach 1.65 to 1.7 meters, about 5 to 10 centimeters above the highest warning level. At Thủ Dầu Một, tides may reach 1.75 to 1.8 meters, up to 20 centimeters above the threshold.
Authorities warn of flooding in low-lying areas, riverbank neighborhoods, and several urban streets, especially if high tides coincide with heavy rain or water releases from Dầu Tiếng Reservoir. The disaster risk level for tidal flooding in the lower Saigon River is set at Level 2.
Từ hôm nay đến hết ngày 23/11/2025, giải thưởng “Vinh Danh Người Truyền Lửa”, do Tổng Công ty Cổ phần Bia – Rượu – Nước Giải Khát Sài Gòn (SABECO) phối hợp triển khai cùng Báo Đại Đoàn Kết dưới sự đồng hành và chỉ đạo của Ủy ban Trung ương Mặt trận Tổ quốc Việt Nam (UB TW MTTQ Việt Nam), chính thức mở cổng bình chọn trực tuyến nhằm tìm ra 15 gương mặt truyền lửa xuất sắc nhất trong tổng số 150 đề cử khắp cả nước.
Tại đây, độc giả có thể tìm hiểu những câu chuyện truyền cảm hứng của các cá nhân được đề cử, và tự do bình chọn cho những gương mặt tiêu biểu nhất. Mỗi người tham gia, sau khi đăng ký bằng địa chỉ email, được quyền bình chọn một lần cho mỗi ứng viên và có thể bình chọn cho nhiều ứng viên khác nhau trong suốt thời gian diễn ra chương trình.
Giải thưởng “Vinh Danh Người Truyền Lửa” được tổ chức nhằm tôn vinh 150 gương mặt tiêu biểu trên khắp cả nước – những con người bình dị nhưng đã và đang có những đóng góp tích cực cho sự phát triển của Việt Nam, đồng thời thể hiện rõ tinh thần kiên cường, đoàn kết, và khát vọng tiến bộ mà SABECO luôn theo đuổi trong suốt 150 năm hình thành và phát triển.
Qua hơn 1 tháng phối hợp triển khai từ hệ thống MTTQ Việt Nam cấp Trung ương và cấp tỉnh, chương trình đã tổng hợp danh sách đề cử từ khắp các tỉnh thành trên cả nước. Quy trình thẩm định hồ sơ đề cử được thực hiện với sự giám sát chặt chẽ của Ủy ban Trung ương MTTQ Việt Nam, đảm bảo tính đại diện và công bằng xã hội ở các khía cạnh khác nhau từ giới tính, độ tuổi, dân tộc và tôn giáo, vùng miền, cũng như nhóm ngành nghề.
Từ danh sách đề cử trên, Hội đồng Thẩm định Trung ương đã sàng lọc, đánh giá và lựa chọn ra 150 Gương mặt Truyền Lửa tiêu biểu từ khắp các tỉnh thành trên cả nước có đóng góp tích cực ở 06 lĩnh vực trọng tâm gồm:
Giáo dục – Đào tạo nghề: Tôn vinh những cá nhân góp phần nâng cao năng lực cộng đồng qua hoạt động đào tạo nghề, kỹ năng mềm, định hướng nghề nghiệp hoặc tạo điều kiện học tập cho các cộng đồng yếu thế.
Phát triển bền vững môi trường: Tôn vinh những cá nhân có các sáng kiến, hành động vì môi trường, bảo tồn tài nguyên thiên nhiên và thực hành lối sống – sản xuất bền vững.
Lối sống cân bằng và sức khỏe cộng đồng: Tôn vinh những cá nhân có đóng góp vào việc khuyến khích lối sống năng động, cân bằng và nuôi dưỡng văn hóa hướng đến sức khỏe toàn diện và tinh thần trách nhiệm trong cộng đồng.
Phát triển cộng đồng: Tôn vinh những cá nhân đồng hành cùng cộng đồng qua các dự án hoặc sáng kiến tạo ra thay đổi tích cực và giúp phát triển đời sống văn hóa vùng nông thôn.
Văn hóa – nghệ thuật – thể thao vì cộng đồng: Tôn vinh những cá nhân có đóng góp thiết thực trong việc gìn giữ bản sắc dân tộc, văn hóa truyền thống hoặc thúc đẩy sáng tạo nghệ thuật, nghệ nhân dân gian; những cá nhân có các sáng kiến hoặc dự án thể thao góp phần thúc đẩy sự đoàn kết, xây dựng tinh thần, rèn luyện sức khỏe, khuyến khích lối sống tích cực.
Khoa học – công nghệ vì cộng đồng: Tôn vinh các sáng kiến công nghệ và khoa học ứng dụng nhằm hỗ trợ sự phát triển bền vững cho cộng đồng địa phương.
Hội đồng Thẩm định Trung ương đã được thành lập để tham gia vào quá trình sàng lọc, đánh giá và xét duyệt kết quả nhằm đảm bảo độ uy tín và tính tin cậy của giải thưởng. Các thành viên của Hội đồng Thẩm định Trung ương bao gồm đại diện Ủy ban TW MTTQ Việt Nam, đại diện báo Đại Đoàn kết và đại diện các Bộ Ban ngành có liên quan, cùng ban lãnh đạo SABECO và các chuyên gia ở nhiều lĩnh vực.
Bộ tiêu chí bình chọn của chương trình cũng được phát triển một cách phù hợp, công bằng và minh bạch, đồng thời ưu tiên các nhân tố mới từ cộng đồng, những cá nhân có hoạt động thực tiễn nhưng chưa từng được truyền thông rộng rãi hoặc chưa từng nhận các giải thưởng lớn ở cấp trung ương hoặc quốc tế.
Dựa trên cơ cấu tính điểm trọng số, gồm 70% điểm đến từ kết quả bình chọn trực tuyến và 30% điểm đến từ đánh giá của Hội đồng Thẩm định Trung ương, 15 Gương mặt Người Truyền Lửa sẽ được chốt chọn và vinh danh đặc biệt tại Lễ trao giải tại Hà Nội.
Giải thưởng “Vinh danh Người Truyền Lửa” là một sáng kiến ý nghĩa nằm trong khuôn khổ chiến dịch “150 Năm Di Sản Vươn Cao” do SABECO khởi xướng. Chiến dịch là lời tri ân dành cho chặng đường 150 năm gắn bó với ngành bia Việt Nam và mối gắn kết bền chặt giữa SABECO với con người Việt Nam. Đồng thời, đây cũng là minh chứng cho cam kết lâu dài của thương hiệu trong việc “nấu bia với mục đích tốt đẹp”, không ngừng phát triển và cùng đất nước vươn cao qua từng giai đoạn thịnh vượng.
Để tìm hiểu thêm thông tin và tham gia bình chọn cho giải thưởng “Vinh Danh Người Truyền Lửa”, vui lòng truy cập trang web https://150ydisanvuoncao.sabeco.com.vn/
The quiet final hours of last week’s trading in Vietnam’s stock market delivered a massive, counter-intuitive shock, with domestic securities firms (known locally as “Tự doanh CTCK” or proprietary traders) unleashing a massive VND 1.195 trillion (approx. $1.2 billion) net buying spree on the Ho Chi Minh Stock Exchange (HOSE).
This aggressive, institution-led accumulation of shares directly challenged a persistent VND 672 billion ($27.5 million) net selling trend from crucial foreign investors, signalling a profound divergence in market sentiment between local “smart money” and international capital that global investors cannot afford to ignore.
This sudden, heavy domestic conviction buying—dubbed an “unexpected force” by local analysts—occurred even as the benchmark VN-Index wrestled with broad selling pressure, particularly across the crucial banking and brokerage sectors. While liquidity remained subdued, the late-day surge, concentrated in blue-chip holdings like the Vingroup conglomerate, alongside key banking and steel stocks, was potent enough to lift the VN-Index to a close of 1,635.46 points. The action underscores a belief among Vietnamese institutions that the recent market pullback represents a prime buying opportunity, not a fundamental decline.
The buying was overwhelmingly focused on a single entity: GEE, which saw an unprecedented net purchase of VND 990 billion. This massive block trade, representing over 80% of the proprietary desks’ total net inflow, suggests a highly strategic, calculated move on a major corporate development or a significant re-rating opportunity known only to this inner circle of local professional traders. Other significant buys included brokerage VIX (VND 115 billion), infrastructure firm CII (VND 83 billion), and energy stock POW (VND 40 billion), highlighting a preference for infrastructure, energy, and financial services that typically underpin an accelerating emerging market economy.
For international fund managers and analysts using Vietnam as a proxy for Southeast Asian growth, this data is critical. The consistent foreign outflow is a clear concern, often driven by global factors like US interest rates and a stronger dollar, but the powerful, concentrated domestic institutional buying acts as a crucial stabilizing force and a vote of confidence in local asset valuations. The market is now a battleground between short-term global liquidity risks and deep-pocketed local conviction, which is often a precursor to a major structural rally once global headwinds abate.
The massive, targeted institutional purchase of GEE and other key shares proves that Vietnam’s market is currently being driven by localized, high-conviction plays, effectively decoupling from the pessimism displayed by foreign funds. The ultimate outcome of this domestic-vs-foreign tussle will determine if the VN-Index is headed for a short-term correction or is merely reloading for a push past the 1,635 level.
Global investors must now decide: Is the record domestic accumulation a leading indicator of an imminent breakout, or is it a classic “dead cat bounce” where locals are simply catching falling knives from departing foreign capital?
Authorities in Lâm Đồng province are investigating after a car struck two elderly women sitting by the roadside. The driver transported both victims to a hospital but did not notify local authorities. One victim later died.
The incident occurred on November 11 at Km 61+300 on QL55, near the Sơn Mỹ commune office. Security camera footage shows a black car turning into the office driveway and hitting the two women. One victim was run over by both the front and rear wheels.
Car runs over two elderly people PHOTO: CUT FROM CLIP
The driver immediately got out and, with the help of locals, loaded the victims into the vehicle and took them to a hospital in Ho Chi Minh City. On November 14, one victim, identified as Trần Thị Ch., passed away. Her sister remains in serious condition.
Local officials confirmed they had not received any report of the accident. The women had visited the commune office to collect social assistance and were waiting by the roadside for a bus when the crash occurred.
The case has now been referred to the Lâm Đồng Provincial Police Investigation Department for further investigation.
A group of nine Australian men visiting Ha Giang province spent four days exploring the region and had some unexpected adventures, from moving bricks under the midday sun to helping locals carry motorcycles through flooded roads.
The unusual experience went viral after a video captured the tourists, shirtless and passing bricks by hand, gaining tens of thousands of interactions on social media. Some commenters joked, “They paid to experience manual labor in Vietnam.”
According to Đinh Hùng, tour guide for Jasmine Tours, the group immediately embraced hands-on experiences. On their first day, they joined local farmers to harvest rice. By the third day, while passing through Mậu Duệ commune, they offered to help women working under the hot sun, moving a significant stack of bricks in just 30 minutes.
In a lighthearted moment, Hùng jokingly acted as “foreman,” urging the visitors to work quickly. The tourists were delighted to find themselves gaining fame online in Vietnam.
The adventures continued. On the final day, heavy rain had flooded Thượng Road in Yên Minh commune, leaving the group unable to ride through. Together, they carried each motorcycle across the chest-deep water, using wooden poles and coordinating as a team. After helping their own vehicles, the Australians stayed an extra two hours assisting locals and other tourists stranded by the flood.
Hùng noted that young foreign travelers are often eager to immerse themselves in local life. They are open, adaptable, and willing to step into the daily routines of rural communities. Tour operators in Ha Giang have responded by designing more authentic, hands-on experiences, including farm work, gardening, and living alongside local families, catering to travelers who want to connect with the region beyond traditional sightseeing.
Police in Phu Tho have arrested Tạ Minh Châu, a former healthcare worker accused of running a brutal insurance fraud scheme worth more than 6 billion VND. Investigators say Châu sedated insurance buyers and used a hammer and metal tools to break their bones, then staged fake accident scenes to claim payouts from multiple life insurance companies.
Ta Minh Chau. Photo: Provided by the police
Châu, 30 years old, previously worked at the Cam Khe District Medical Center and had deep knowledge of bone structure and insurance compensation rules. Police say he used this expertise to design a full process that included recruiting buyers, inflicting injuries, and preparing falsified medical documents.
Châu reportedly sedated victims before breaking their bones in ways that closely resembled real accident injuries. His group then staged scenes such as slip and fall incidents or electric shock falls to legitimize the claim files.
The ring targeted several major insurers, including Manulife, AIA, Dai ichi Life, FWD, Sun Life, and Chubb Life. Manulife alone lost about 2.6 billion VND.
Police describe the operation as organized, calculated, and extremely cruel. The group chose fracture points that triggered higher payouts, which made the fraud difficult for insurers to detect.
Châu and four accomplices have been detained on suspicion of property appropriation as the investigation continues.
Vietnamese authorities, in coordination with Philippine police, have arrested Lê Khắc Ngọ, known as “Mr Hunter,” a key suspect in a massive investment fraud case worth over 5,300 billion VND ($225 million USD). Ngọ is set to be extradited back to Vietnam, authorities confirmed on November 14.
The operation, led jointly by Ngọ and Phó Đức Nam (“Mr Pips”), targeted Vietnamese investors through a network of fake foreign exchange and stock trading platforms. Launched in 2021, these websites were designed in English and presented as reputable international trading platforms, but were in fact controlled by the suspects with bank accounts managed by Nam’s team.
Investigators say the scheme exploited social media and phone-based sales teams, promising high returns with zero risk. Early small “wins” were used to build trust before victims were manipulated into transferring significant funds. Authorities expect to charge around 550 sales agents involved in promoting the scam.
So far, law enforcement has recovered over 5,315 billion VND in assets and received 669 complaints, with 601 victims reporting losses totaling more than 1,187 billion VND ($50 million USD).
Ngô Thị Thêu, Ngọ’s wife, had been previously arrested in Thailand and extradited to Vietnam. The case is considered Vietnam’s largest fraud in the foreign exchange and stock sector, with many victims drawn in by the suspects’ ostentatious lifestyle and promises of rapid wealth accumulation.
Authorities caution investors to remain vigilant against high-return schemes and online trading platforms promising risk-free profits.
