After Đức Phúc’s victory at Intervision 2025, one image stood out as a cultural milestone: a Vietnamese artist, in a Vietnamese voice, wearing a Vietnamese design that made the world stop and listen. The singer’s outfit, created by SHE by Hoa Nguyen (SBHN), was more than stagewear—it became a symbol of national pride expressed through the language of fashion.
Before that, international audiences had already seen Phương Mỹ Chi at Sing! Asia or Han Sara at Vietnam–Korea exchange events—both choosing SBHN to carry the spirit of Vietnam into the spotlight.
The “Phù Đổng Thiên Vương” Ao Dai – SBHN Exclusive for Đức Phúc
For Intervision’s final night, SBHN crafted a one-of-a-kind design: the “Phù Đổng Thiên Vương” áo dài, inspired by the legendary Saint Gióng, a symbol of Vietnamese strength and aspiration.
This creation was more than clothing; it was a visual manifesto, blending tradition with modern couture:
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Premium brocade fabric with exclusive motifs, layered over flowing organza for a sky-like effect.
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Hand-embroidered finishing, executed with painstaking precision for depth and texture.
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Hand-painted denim trousers, symbolizing bamboo—resilient, upright, and uniquely Vietnamese.
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Silhouette rooted in tradition, echoing the four-panel áo tứ thân yet restructured with sharp shoulders and a slim waistline for a commanding, theatrical presence.
The result was not just an outfit, but a living artwork, carrying the essence of Heritage – Excellence – Modernity.
Over a Decade of Craftsmanship
SBHN is no newcomer. With more than 12 years dedicated to haute couture detailing and artisanal craft, the brand has faced countless technical challenges—from complex silhouettes to precision tailoring. This mastery forms the backbone that allows SBHN to meet any artistic vision, no matter how daring or demanding.
The DNA of SBHN: Heritage, Innovation, Identity
At its core, SBHN draws power from Vietnamese cultural heritage. Every design starts with authenticity—not superficial borrowing or imitation. Under Hoa Nguyen’s creative direction, heritage is not confined to the past—it is reimagined for the present and future, striking a delicate balance that defines the brand’s unique DNA.
Global Vision, Local Soul
Hoa Nguyen’s strength lies in versatility. As both founder and creative director across diverse fashion segments—from menswear and hypebeast to couture—he keeps SBHN globally relevant without losing cultural identity. This duality ensures SBHN delivers not just clothes, but the “star moments” that allow artists to shine.
A Path Built with Vietnamese Artists
While many Vietnamese fashion houses seek international collaborations, SBHN’s strategy is different: it walks proudly with Vietnamese artists. When Đức Phúc, Phương Mỹ Chi, or Han Sara step on stage in SBHN, they declare:
“I am Vietnamese. This is Vietnamese fashion. This is the culture I bring to the world.”
The Power of Listening and Collaboration
What makes SBHN a trusted partner for artists is not just technical mastery or cultural grounding—it is the ability to listen, adapt, and co-create. Each performance demands balance: explosive yet refined, bold yet elegant. SBHN provides that equilibrium, ensuring every stage appearance is unforgettable without being excessive.
Fashion as Living Art
For SBHN, fashion is more than fabric—it is living art. Every piece is the result of craftsmanship, creativity, and cultural storytelling. When Vietnamese artists step onto the global stage in SBHN, they don’t just wear clothes; they carry the voice of Vietnam, expressed fully and proudly through fashion.
