Vietnam Insider

Vietnam has claimed its first-ever World Cup Tasters Championship title, marking a major milestone for the country’s fast-rising specialty coffee industry and signaling a shift in how Vietnamese coffee is viewed globally.

Le Quang Cuong, known professionally as Nicky, won the 2026 World Cup Tasters Championship (WCTC) on May 9 in Bangkok, defeating 45 competitors from around the world in one of the coffee industry’s most demanding sensory competitions.

The victory is especially significant because 2026 was also Vietnam’s first year participating in the global championship.

Held at Bangkok International Trade & Exhibition Centre (BITEC), the tournament gathered elite coffee tasters from 46 countries to test their ability to identify subtle flavor differences between coffees under intense time pressure.

Competitors faced a series of “triangulation” tests, where they had to identify the different coffee cup among three samples, two identical and one different, across eight groups.

Winners were determined first by accuracy and then by speed.

In the final round, Quang Cuong correctly identified 7 out of 8 different cups in just 3 minutes and 35 seconds, outperforming the runner-up, who identified 6 out of 8.

Organizers praised the Vietnamese competitor for his exceptional precision, concentration, and sensory control.

The competition tests far more than basic tasting ability.

Participants must evaluate dry aromas, wet aromas, body, texture, acidity, and flavor differences using both smell and taste. Competitors often use loud slurping techniques to spread coffee across the palate and maximize sensory detection.

According to Quang Cuong, one of the biggest challenges is “sensory saturation,” where repeated exposure to aromas causes the brain and nose to become overwhelmed, making it increasingly difficult to distinguish subtle differences between samples.

He admitted the final round included several difficult “traps” designed to confuse contestants.

Despite careful preparation, he misidentified one set due to competition pressure and sensory fatigue.

For Vietnam’s coffee industry, however, the victory carries significance far beyond a single competition.

Quang Cuong said international coffee professionals have long recognized Vietnam mainly for high production volume rather than premium quality or specialty coffee culture.

For years, Vietnam was often seen as lagging behind regional coffee markets such as Thailand, Malaysia, and Indonesia in terms of specialty coffee recognition.

He believes the championship win could help change that perception.

“This result is important for Vietnam’s coffee industry,” he said, adding that stronger international recognition could attract more global buyers and investors seeking high-quality Vietnamese green coffee beans.

Vietnam is currently the world’s second-largest coffee exporter and the largest producer of robusta coffee, but the country has increasingly invested in specialty coffee, modern roasting, and premium café culture in recent years.

The World Cup Tasters Championship, first launched in 2004, is part of the broader World Coffee Championships system, one of the coffee industry’s highest-profile international competition networks.

For Vietnam, the win represents more than just a trophy.

It signals that the country is no longer only competing on quantity, but increasingly on quality, craftsmanship, and global coffee expertise.

Asian economies are facing the growing threat of a second major energy shock as prolonged conflict involving Iran continues to disrupt global fuel supplies, drive up prices, and strain government finances across the region.

What initially appeared to be a short-term energy disruption has evolved into a broader economic challenge, with experts warning that Asia’s emergency defenses are weakening while inflationary pressure spreads through transportation, electricity, manufacturing, and food production.

The crisis intensified after conflict in the Middle East disrupted global energy flows and contributed to the continued closure of the Strait of Hormuz, one of the world’s most critical oil shipping routes. Governments across Asia responded by conserving electricity, prioritizing household gas supply, and drawing on national reserves.

But many of those measures were designed for a temporary shock.

Now, with no clear end to the conflict, economists warn the second wave of economic consequences is beginning to hit.

According to the United Nations Development Programme, the conflict could cost Asia-Pacific economies as much as US$299 billion and push around 8.8 million people into poverty.

Samantha Gross, an energy expert at the Brookings Institution, warned that lower-income consumers and countries with fewer financial resources will feel the impact first.

Oil prices have become one of the region’s biggest concerns.

Many Asian governments built their 2026 budgets assuming crude oil prices would average around US$70 per barrel. Instead, Brent crude has surged to roughly US$120 during periods of peak tension.

That sharp increase is creating difficult political and fiscal decisions.

Governments must either continue expensive fuel subsidies that widen budget deficits or allow higher costs to reach consumers, risking public backlash and weaker domestic demand.

Independent energy analyst Ahmad Rafdi Endut said countries are increasingly trapped between financial pressure and political risk. If subsidies continue, governments may need to cut welfare spending or increase borrowing. If subsidies are reduced, inflation and social frustration could intensify.

India has already begun implementing emergency responses.

The government redirected gas supplies toward around 330 million households, reducing supply for fertilizer production and putting additional pressure on agriculture. Concerns over lower rainfall linked to El Niño are further increasing risks for rice production.

Prime Minister Narendra Modi recently urged citizens to buy local products, limit overseas travel, work remotely, use public transport, and reduce fertilizer consumption to conserve foreign currency and fuel resources.

Countries with weaker foreign exchange reserves are under even greater strain.

Pakistan and Bangladesh, for example, rely heavily on spot-market fuel purchases, which expose them to more volatile and expensive pricing compared with long-term contracts.

Across Southeast Asia, governments are also adjusting.

The Philippines introduced four-day work weeks for some sectors to reduce fuel consumption and expanded subsidies for lower-income households. However, Fitch Ratings warned that consumers are still facing significantly higher energy costs, slowing business activity in major cities such as Manila.

The International Monetary Fund recently downgraded the Philippines’ 2026 growth forecast from 5.6% to 4.1%, citing energy disruptions and weaker economic momentum.

Meanwhile, Thailand has already removed its diesel price cap after subsidy funds became unsustainable. The Thai government is now cutting spending in other areas to offset rising energy costs.

The economic impact is spreading beyond fuel.

Experts warn that higher transportation and electricity costs are beginning to affect tourism, remittances, manufacturing output, and consumer spending throughout Asia.

The IMF recently lowered its 2026 GDP forecast for ASEAN-5 economies—Indonesia, Malaysia, the Philippines, Singapore, and Thailand—from 4.2% to 4.1%.

Maria Monica Wihardja of Singapore’s ISEAS – Yusof Ishak Institute said the crisis is exposing how vulnerable Asia’s middle class remains during large-scale economic shocks.

Even if fighting in the Middle East ends soon, analysts say recovery will not happen immediately.

Repairing damaged infrastructure, restarting facilities, and restoring normal oil and gas supply chains could take weeks or even months.

As a result, many Asian governments are accelerating long-term discussions around energy diversification, including nuclear power, solar energy, and alternative fuel sources aimed at reducing dependence on Middle Eastern oil in future crises.

Vietnam’s coastal city of Da Nang has been ranked the second most attractive summer destination in Asia for 2026 by global travel publisher Lonely Planet, reinforcing the city’s growing reputation as one of the region’s top tourism hotspots.

The central Vietnamese destination was praised for its beaches, outdoor activities, affordability, and easy access to cultural heritage sites, placing it ahead of many established travel destinations across Asia.

According to Lonely Planet, summer travel conditions vary sharply across Asia, with some destinations facing intense heat and heavy rainfall while others offer ideal beach weather and outdoor experiences.

Southeast Asia continues to benefit from strong demand thanks to its tropical climate, and Da Nang was highlighted as one of the standout choices for travelers seeking a balance between relaxation, adventure, and culture.

The publication specifically recommended Da Nang for visitors interested in outdoor activities and seaside tourism.

Popular attractions include My Khe Beach and Non Nuoc Beach, both known for white sand and clear turquoise water, as well as the city’s iconic Dragon Bridge, which has become one of Vietnam’s most recognizable modern landmarks.

Beyond its coastline, Da Nang was also recognized for its cultural and historical value.

The city is home to the Museum of Cham Sculpture, which preserves one of Southeast Asia’s most important collections of Cham artifacts and highlights the region’s centuries-old cultural heritage.

Lonely Planet also described Da Nang as one of Southeast Asia’s most livable cities, citing its modern infrastructure, relatively affordable costs, and growing range of high-quality tourism services.

For international visitors, the city offers a combination of luxury experiences and accessibility that remains difficult to match elsewhere in the region, especially during peak travel season.

One of Da Nang’s biggest advantages is its proximity to Hoi An Ancient Town, the UNESCO World Heritage site located around one hour away.

The combination allows travelers to pair beach holidays with cultural exploration in a single trip.

Hoi An remains one of Vietnam’s most visited heritage destinations thanks to its preserved historic architecture, traditional craft shops, lantern-lit streets, and slower pace of life.

Lonely Planet also noted that summer is an ideal time for visitors to enjoy classic Vietnamese refreshments such as chè desserts and iced milk coffee, which continue to play a major role in the country’s tourism appeal and street food culture.

Other destinations included in Lonely Planet’s list of Asia’s top summer getaways for 2026 were Busan, Singapore, Shimla, Bali, Almaty, Sendai, Chengdu, and Mongolia’s Altai mountain range.

The ranking comes as Vietnam continues to see strong international tourism growth in 2026, with beach destinations playing a central role in attracting travelers from Asia, Europe, Australia, and North America.

Hanoi is rapidly gaining ground as one of Asia’s most compelling travel destinations, with a U.S. travel publication suggesting the Vietnamese capital is now seriously challenging regional heavyweight Bangkok for international attention.

According to American travel platform Travel Off Path, Hanoi’s mix of affordability, culture, street life, and safety is helping the city stand out among travelers looking for experiences beyond traditional tourist hotspots.

The site noted that Hanoi first captured major American attention when former U.S. President Barack Obama famously shared a meal with celebrity chef Anthony Bourdain at a small local restaurant in the Old Quarter.

That 2016 moment introduced millions of viewers to Vietnam’s street food culture.

But Travel Off Path argues Hanoi’s appeal goes far beyond cuisine.

One of the city’s most iconic attractions remains Train Street, where visitors sit just inches away from passing trains while drinking Vietnamese coffee at narrow trackside cafés.

The publication described the experience as one of the most unique urban attractions not only in Asia, but possibly anywhere in the world.

“You suddenly hear the horn, feel the ground shake, and everyone grabs their phones,” the article wrote, describing the dramatic moment when trains pass through the tight residential corridor just centimeters from café tables.

The report also highlighted Hanoi’s affordability compared with many other Asian capitals.

According to the publication, travelers can still find five-star hotels for around US$70 to US$150 per night, while dinner for two often costs between US$30 and US$60. Beer and Vietnamese coffee typically range from just US$2 to US$4.

The article emphasized that prices can drop even further for travelers willing to explore beyond mainstream tourist areas.

Food remains a major attraction.

Travel Off Path specifically recommended Bun Cha Huong Lien, the Michelin-recognized restaurant where Obama and Bourdain ate together, noting that despite its international fame, the restaurant remains relatively affordable compared with many Michelin-listed venues worldwide.

Safety was another major factor highlighted in the report.

Hanoi and Vietnam generally continue to rank highly among international travelers for personal safety compared with several other destinations in the region, an advantage that has become increasingly important for tourists choosing where to travel.

For American visitors, distance remains one of the few barriers.

There are currently no direct flights from the United States to Hanoi, although Vietnam Airlines operates direct services between San Francisco International Airport and Ho Chi Minh City several times per week.

Still, the publication noted that for travelers on the U.S. West Coast, Vietnam is becoming far more accessible than many assume.

As tourism competition intensifies across Asia in 2026, Hanoi’s combination of low costs, vibrant street culture, historic charm, and growing international recognition is increasingly positioning the Vietnamese capital as more than just an alternative to Bangkok.

For many travelers, it is becoming the destination they want to visit first.

US buyers imported $193.8B from Vietnam in 2025. Five product categories drive nearly 80% of that flow. Here is what each sector delivers and why it works.

1. Electronics

Vietnam exported around $165B in electronics in 2025, the country’s largest sector by far. Computers and components alone hit a record $107.75B (+48.4% YoY). The category surpassed phones for the first time, contributing more than half of Vietnam’s total export growth.

Samsung produces around 50% of its global smartphones in Vietnam, with $23.2B invested cumulatively. Apple’s supplier base grew from 8 companies in 2015 to 50+ in 2024, producing AirPods, iPads, and MacBooks.

Foxconn operates major plants in Bac Ninh and Bac Giang, employing 94,000+ workers. LG, Goertek, Luxshare, and Amkor have each committed over $500M in recent expansions.

For US buyers, Vietnam supplies 43.3% of all American headphone imports and is now the country’s #3 import source overall. Bac Ninh and Bac Giang provinces concentrate most electronics manufacturing capacity.

2. Footwear

Vietnam reached $29B in footwear exports in 2025 (+5% YoY), ranking as the world’s #2 footwear exporter and #3 producer. The United States stayed Vietnam’s biggest footwear market with $11.01B in imports, ahead of the EU ($6.88B), China ($1.78B), and Japan ($1.61B).

Nike makes 50% of its global footwear here, with 493,000 workers across its supplier network. Adidas produces 41% of its footwear in Vietnam, and Lululemon sources 32-39% of its volume from local factories.

Major manufacturing clusters include Pou Chen (68,000+ employees), Feng Tay, and Taekwang. Most footwear manufacturers hold ISO 9001, SA8000, and BSCI audits required by US and EU retailers.

The sector employs roughly 1.5 million workers across nearly 3,000 enterprises, producing 1.3-1.4 billion pairs of shoes annually. Lead times average 60-90 days for new designs and 30-45 days for repeat orders.

3. Clothing & Textile

Vietnam’s textile and apparel sector generated $46B in exports in 2025 (+5.6% YoY), with a trade surplus of $21B. The country maintained its rank among the top 3 textile and garment exporters globally.

Top markets remain the US, EU, Japan, and South Korea. Domestic localization rate climbed to 52% in 2025, signaling progress in reducing dependency on imported raw materials.

Major brands manufacturing in Vietnam include Uniqlo (240,000 workers across 80 partner factories), H&M, Zara/Inditex, Calvin Klein, Tommy Hilfiger, and Patagonia. VF Corporation produces Timberland, North Face, and Vans collections locally.

Vietnam still imports 82% of its yarn from China, which creates exposure to the 40% US transshipment tariff. US buyers can mitigate this by working with an on-the-ground sourcing agency.

VITAS targets $48B in 2025 and has set a long-term goal of $64.5B by 2030, with localization above 60% and circular-economy adoption. Options include local agencies such as Primo Sourcing in Ho Chi Minh City, which helps document local value-add and avoid customs reclassification risks.

4. Furniture

Vietnam exported $17.2B in wood and wooden products in 2025 (+6% YoY), the first time the sector crossed the $17B threshold. Vietnam now controls 45.3% of US wooden furniture imports, up from 40.5% the year prior, while China’s share dropped from 15.7% to 10.4%.

The US absorbed $9.46B of Vietnam’s wood exports in 2025, around 55% of the sector’s total. Japan grew 23% to over $2.1B, becoming the second-largest buyer.

Top exporters include Kaiser Group ($3.6B), Inni Home ($600M), and Savimex ($350M). Most production concentrates in Binh Duong, Dong Nai, and Ho Chi Minh City, supported by FSC sustainability certifications.

Headwinds emerged in 2025. The US imposed Section 232 tariffs (10% on raw wood, 25% on processed furniture). Antidumping investigations on hardwood plywood pushed exporters to invest in traceability systems.

5. Bags & Luggage

Vietnam exported $2.2B in handbags, suitcases, and umbrellas in H1 2025 (+11.6% YoY), making the country a top global producer in the leather goods category. Most factories sit in Binh Duong, Long An, and the Mekong Delta.

Major buyers include Samsonite, Tumi, Coach, Michael Kors, and Tory Burch. Sportswear giants Nike and Adidas also source significant volumes of bags and backpacks from Vietnamese suppliers like Pou Chen and Feng Tay.

The sector benefits from Vietnam’s vertical integration with leather tanning facilities and its 17 free trade agreements. EVFTA grants 0% tariffs on most leather goods exports to the EU. CPTPP opens preferential access to Canada, Japan, and Australia.

Lead times typically run 45-75 days for new designs and 30 days for reorders. Minimum order quantities start around 500-1,000 units for established factories, with smaller workshops accepting orders from 100 pieces.

Other categories worth exploring include handicrafts (rattan, bamboo, ceramics, lacquerware), agricultural products (coffee, cashews, seafood, rice), machinery and tools, and automotive components.

GameZone promo options are structured to reflect how players actually use the platform, making rewards easier to follow and apply in real sessions.

From the moment a user signs up to long-term account progression, each offer is grouped based on behavior, whether it’s daily play, competitive tournaments, or account verification.

Rather than relying on unclear mechanics, GameZone aligns its promotions with specific use cases.

New players receive rebates to ease entry, while experienced users benefit from VIP progression and exclusive events. Limited-time campaigns introduce variety, and daily rewards ensure consistent value without requiring constant deposits.

Because the platform operates under Philippine regulatory standards, transparency is a core feature. Each promo clearly outlines its conditions, making it easier for players to plan their sessions.

By understanding how these categories work together, users can make more informed decisions about when to play, what games to join, and how to manage their credits effectively.

Tournament Rewards and Pro Cup Access

Tournament-based promotions are a key part of the GameZone ecosystem, especially for players who prefer structured and competitive formats.

These promos are integrated into scheduled events such as Tongits Plus and Poker Plus tournaments, where rankings and eliminations determine progression.

Instead of offering disconnected bonuses, GameZone enhances these competitions by adding value directly to existing gameplay.

This added value often comes in the form of increased prize pools, leaderboard incentives, or bonus entries. These enhancements make tournaments more rewarding without altering the core rules.

Players benefit from improved rewards simply by participating in events they already enjoy.

The Pro Cup tournament series is one of the most consistent features, running multiple sessions daily, most commonly at 6 PM, 7 PM, 8 PM, and 11 PM.

Some of these tournaments include free entry options, allowing players to compete without using additional credits. This accessibility makes it easier for both new and experienced players to engage in competitive play regularly.

With fixed schedules, tournament promos allow for better planning. Players can choose sessions that fit their availability, making competitive gaming more structured and predictable over time.

Seasonal GameZone Promo Deals and Limited-Time Opportunities

Not all GameZone promo offers are permanent. Some are released during specific periods, such as holidays, anniversaries, or major platform events.

These limited-time campaigns are designed to provide short bursts of higher-value rewards, encouraging players to stay engaged and check the platform regularly.

Examples of these promotions include temporary rebates, event-based bonuses, and special giveaways.

Compared to standard offers, they often provide greater returns but are only available within a defined timeframe. Once the promotional window closes, access to these rewards is no longer available.

This time-sensitive structure adds urgency and variety. Players who monitor the platform closely are more likely to take advantage of these offers before they expire.

It also prevents the reward system from becoming repetitive, as new campaigns are introduced throughout the year.

Limited-time promos play an important role in maintaining engagement. They create moments where players can maximize their activity, especially when combined with ongoing rewards such as tournaments and daily entries.

Getting Started: Rebates for New Accounts

For first-time users, GameZone introduces a rebate system that focuses on reducing early risk.

Unlike traditional bonuses, rebates return a portion of eligible deposits or losses as bonus credits. This allows players to continue playing even if their initial sessions don’t go as planned.

The rebate structure scales based on the first deposit amount. As of January 28, 2026, the breakdown is:

This system gives new players flexibility when exploring games like Tongits Plus. Instead of focusing solely on immediate wins, they can use bonus credits to understand mechanics, test strategies, and become familiar with the platform.

By offering a safety net during the early stages, rebates make onboarding more approachable. Players gain additional opportunities to learn without needing to increase their spending right away.

Everyday Value: Free Entries and Daily Access

GameZone also supports consistent play through daily rewards that do not require deposits.

Players receive two free entries each day for Tongits Plus and Poker Plus, allowing them to join selected matches without using credits. This feature is especially useful for maintaining regular activity without increasing costs.

These free entries encourage players to log in daily. Over time, they can accumulate experience, participate in competitive matches, and even win rewards without relying entirely on paid gameplay.

Daily Pro Cup tournaments complement this system by offering multiple sessions throughout the day. With frequent schedules and occasional free entry options, players have several chances to join tournaments that fit their routine.

This combination of daily access and competitive opportunities creates a balanced experience. Players can choose between casual matches and structured tournaments while managing their credits more efficiently.

Long-Term Growth: VIP Levels and Account Verification

For players who stay active, GameZone provides a VIP progression system that rewards consistency.

Instead of requiring separate enrollment, VIP levels increase automatically as players continue to use the platform. This makes advancement straightforward and tied directly to regular activity.

Higher VIP tiers unlock additional benefits, including improved rebate rates, exclusive tournaments, and special offers. These rewards are designed to recognize long-term engagement rather than one-time spending.

Account verification also plays a role in the system. Completing Know Your Customer (KYC) requirements may provide free points and additional incentives. More importantly, it ensures account security and supports safe transactions.

By linking rewards to both gameplay and verification, GameZone reinforces a structured and secure environment. Players benefit from continued activity while maintaining a verified and protected account.

A Structured GameZone Promo System That Supports All Players

GameZone promo categories are designed to align with different stages of the player journey. From beginner-friendly rebates to competitive tournaments and long-term VIP rewards, each offer serves a clear function.

Instead of relying on unpredictable incentives, GameZone focuses on clarity and consistency. Players can plan their sessions around known schedules, use daily entries to extend gameplay, and progress through VIP levels over time.

FAQs

Q: What is included in a GameZone rebate?
A: It returns a portion of deposits or losses as bonus credits.

Q: Are there free ways to play daily?
A: Yes, players receive two free entries daily for Tongits Plus and Poker Plus.

Q: How do Pro Cup tournaments work?
A: They are scheduled multiple times daily and may include free or paid entries.

Q: Do promotions expire?
A: Limited-time promos have fixed durations and expire after the event period.

Q: What unlocks VIP rewards?
A: Continued activity on the platform automatically increases VIP levels.

Vietnam will begin imposing fines of up to VND40 million (around US$1,600) on individuals who assault doctors, nurses, or medical staff under new healthcare regulations taking effect on May 15.

The tougher penalties come as violence against healthcare workers continues to rise across the country, putting growing pressure on hospitals already struggling with overcrowding and staff shortages.

Under Government Decree 90/2026, individuals who physically attack, threaten, insult, or harm the health and dignity of medical workers—or damage hospital property—can face administrative fines ranging from VND30 million to VND40 million.

The new rules also target online behavior.

People who publish or spread accusations against doctors or medical facilities before official conclusions are released by authorities may face the same level of penalties. Officials say the measure is designed to prevent misinformation and online outrage surrounding unverified medical incidents.

Vietnam’s Ministry of Health says violence against healthcare workers has become an increasingly serious issue in recent years.

Most reported attacks occur at provincial hospitals, where medical staff often work under intense pressure and overcrowded conditions. According to ministry data, around 70% of victims are doctors and 15% are nurses.

Some incidents have left healthcare workers permanently injured, while others have resulted in death.

In 2025 alone, six cases of violence against medical staff were recorded nationwide.

One of the most shocking incidents occurred recently at Nghe An Obstetrics and Pediatrics Hospital, where a female nurse was stabbed 11 times. Four of the wounds penetrated her chest and severed branches of a major artery.

Vietnam’s Ministry of Health described the attack as a “final warning signal,” saying stronger legal protections are urgently needed to prevent further escalation of violence inside hospitals.

The issue has become a growing concern for healthcare professionals, many of whom say verbal abuse, intimidation, and physical threats from patients’ relatives have become increasingly common, particularly in emergency departments.

Footage from previous incidents has repeatedly gone viral on Vietnamese social media, including a widely shared 2022 case at Gia Dinh People’s Hospital showing a man physically assaulting and choking a doctor inside an emergency room.

Beyond administrative fines, the Ministry of Health is also urging lawmakers to introduce stronger criminal penalties for attacks on healthcare workers during medical treatment.

Officials say stricter enforcement is necessary not only to protect doctors and nurses, but also to ensure safer hospital environments and maintain treatment quality for patients.

The new regulations reflect Vietnam’s broader effort to strengthen legal protections for frontline healthcare staff following years of mounting pressure on the country’s medical system.

Ho Chi Minh City, Vietnam / May 7 2026

THE MICHELIN GUIDE
HANOI | HO CHI MINH CITY | DA NANG
RESTAURANT CEREMONY 2026
to Celebrate a Century of Culinary Excellence
on 4 June 2026

Michelin is pleased to announce that the MICHELIN Guide Restaurant Ceremony Hanoi | Ho Chi Minh City | Da Nang 2026 will take place on Thursday, 4 June 2026 unveiling the latest restaurant selection for the MICHELIN Guide Vietnam at The Ascott Tay Ho – Ha Noi.

This year marks the fourth edition of the MICHELIN Guide in Vietnam, celebrating the country’s dynamic and evolving culinary landscape across Hanoi, Ho Chi Minh City, and Da Nang.

The 2026 restaurant ceremony also carries exceptional historical significance as the global gastronomic community commemorates the 100th anniversary of the MICHELIN Star. Since the introduction of the MICHELIN Star rating system in 1926, the MICHELIN Guide has continued to honour culinary mastery and recognise restaurants that deliver outstanding dining experiences.

The MICHELIN Guide Restaurant Ceremony in Vietnam 2026 will bring together chefs, restaurateurs, industry leaders, partners, and media to celebrate the achievements of Vietnam’s vibrant restaurant scene. During the ceremony, the full selection of the MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2026 will be revealed, recognising establishments that exemplify culinary excellence.

Returning with the successful one-night format introduced last year, the event will feature the official announcement of the MICHELIN Guide restaurant selection, followed by a premium cocktail reception and a live stream to engage a broader audience.

This prestigious event will not only unveil the annual MICHELIN Guide selection for Hanoi, Ho Chi Minh City and Da Nang, but will also celebrate the accomplishments of vibrant culinary communities in these three cities and provide an opportunity for chefs and restaurateurs to connect and inspire one another.

All dining establishments in the selection are assessed and rated by anonymous MICHELIN Guide inspectors, according to 5 universal criteria:
• Quality of the ingredients
• Mastery of cooking techniques
• Harmony of flavours
• The personality of the chef expressed in the cuisine
• Consistency over time and across the menu

The MICHELIN Guide remains the world’s most respected restaurant selection authority, celebrating culinary craftsmanship and exceptional dining experiences globally.

At this year’s ceremony, there will also be guest chefs from around the region, bringing diverse culinary excellence to the reception. Representing: 

• Chef Stefan Stiller from Taian Table (Three MICHELIN Stars, MICHELIN Guide Shanghai | Jiangsu | Zhejiang 2026) 
• Chef Garima Arora from Gaa (Two MICHELIN Stars, MICHELIN Guide Thailand 2026) 
• Chef Rodrigo Andres Osorio from Asador Alfonso (One MICHELIN Star, MICHELIN Guide Manila and Environs | Cebu 2026) 
• Chef Viet Hong Le from CieL​ (One MICHELIN Star, MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2025) 
• Chef Sam Tran from Gia (One MICHELIN Star, MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2025)
• Chef Yamaguchi Hiroshi from Hibana by Koki​ (One MICHELIN Star, MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2025)
• Chef Francis Thuan Tran from Nephele (MICHELIN Selected, MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2025)
• Chef Alessio Rasom from Si Dining (MICHELIN Selected, MICHELIN Guide Hanoi | Ho Chi Minh City | Da Nang 2025)

To ensure that the MICHELIN Guide Ceremony Hanoi | Ho Chi Minh City | Da Nang reaches a wider audience, a live stream will be broadcast via the MICHELIN Guide YouTube channel – allowing food enthusiasts and industry professionals to share the night of celebration, wherever they are.

To receive the latest news and updates all year round, visit the MICHELIN Guide website, or download the free app for iOS and Android.

About Michelin

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 132,200 people.

Our 2026 Partners

• Planning takes centre stage for Vietnamese travellers as three in four (74%) Vietnamese travellers prefer planning a trip themselves

• Optimism is driving travel intent in 2026 for 86% of Vietnamese travellers who feel positive about their upcoming trips

• Discovery is fuelling the desire for 82% of Vietnamese travellers who keen to explore a new destination in 2026
• Kids as well as pets are increasingly influencing travel decisions

Vietnam, 6 May 2026: In 2026, travel planning is no longer a task, it’s part of the joy of taking a vacation and the opening act of the vacation itself. According to Booking.com’s Travel Trends 2026 data, a growing number of Vietnamese travellers are channeling “Main Character Planning Energy”, where planning and booking is just as enjoyable as the trip itself. 74% Vietnamese travellers prefer planning the trip themselves even when it requires a lot of time and work, signalling a clear shift of how travel planning is viewed from being stressful to generating excitement. At Booking.com, this joy of planning is matched with easy, intuitive booking experiences, ensuring travellers can focus on what truly matters: making memories.

Decoding Vietnam’s 2026 Booking Personalities that are Shaping Travel

Vietnamese travellers are entering 2026 with positivity around travel and a desire for discovery. 86% of them feel optimistic about their upcoming trips, while 82% plan on visiting a new destination, suggesting a year defined by first-time experiences and meaningful travel moments. At the same time, while the desire to travel is shared, how travellers approach planning continues to evolve. Booking.com’s Travel Trends 2026 data reveals five distinct booking personas shaping travel in 2026:

• The Enthusiastic Booker (74%): Leading the way, this persona enjoys making plans and happily takes the lead, even if it requires a lot of time and work. 63% of Vietnamese travellers are proudly willing to take charge of planning and reservations, this persona emerges as the majority of travellers across age cohorts.
• The Shared Booker (13%): Likes being a main planner and organizer but frequently wishes others would offer more help or share the responsibility.
• Supportive Contributor (8%): The one who is happy to help with specific tasks (like research or booking one part) but prefers not to be the main leader
• Reluctant Booke (5%): The one who often prefers not to plan but ends up taking the lead because no one else will
• The Go-With-the-Flow Follower (1%): the one who prefers others to take the lead on planning and is grateful to simply enjoy the itinerary they create.

2026 Travel Squads: It’s Not Just the Destination, it’s Who You Travel With

Travel companions continue to play a defining role in shaping trips, with familial relationships anchoring travel decisions. Family travel remains dominant, with 45% of Vietnamese travellers planning to travel with their spouse and children this year. This is followed by getaways with a friend (43%) or their significant other (42%), while 35% plan on travelling with extended family and 31% with colleagues from work. These dynamics underscore a key shift: while travel companions may vary, the intent remains consistent, travellers are prioritising deeper, more meaningful connections.

Shifting Dynamics with Kids Leading the Way and Pets Joining the Journey

This year, children are likely to continue to influence travel plans. 55% of Vietnamese family travellers revealed that their children’s preferences “completely or significantly” dictated the itinerary. Whether it’s a beach break or a city escape, the focus remains on quality time and a successful holiday is one where their children are the happiest.

At the same time, the definition of “family” is expanding. Pet-inclusive travel is on the rise with 7% of Vietnamese travellers planning to travel with their pets this year, up from 5% in 2025. From dining at pet-friendly restaurants or breweries (55%), choosing pet-friendly hotels (60%), and exploring pet-friendly city centers or towns (60%), in 2025 Vietnamese travellers chose experiences and destinations that accommodated their entire family, including pets. This reflects a broader shift towards more inclusive, flexible and personalised travel experiences.

Branavan Aruljothi, Country Head, Vietnam, Booking.com said, “Travel in 2026 reflects a shift in how Vietnamese travelers approach their journeys. We are witnessing a ‘main character’ mindset, where the joy of planning is just as exciting as the trip itself allowing travellers to personalise every aspect of their experience. Travellers are more intentional and optimistic, with plans increasingly shaped by their ‘travel squad’, whether that’s family, children, or pets. At Booking.com, we are enabling this by making every step of the journey seamless and flexible, so travelers across Vietnam can spend less time worrying about logistics and more time creating unforgettable memories with those who matter most”

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CONTACT DETAILS 

For further information, contact the Booking.com Vietnam Press Office: 

• Thuong.duong@edelman.com / +84 902 975 662  
• My.banh@edelman.com / +84 933588711

METHODOLOGY
Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit news.booking.com.

Vietnam’s biggest automotive manufacturers are urging the government not to remove auto production and import businesses from the country’s “conditional business” category, warning that deregulation could weaken domestic manufacturing and expose the market to unfair competition.

The debate comes as Vietnam’s Ministry of Finance drafts proposals aimed at cutting business conditions and simplifying investment procedures, including a plan to eliminate licensing requirements for automobile manufacturing, assembly, and imports.

In response, major industry players including Thaco, VinFast, and TC Group have formally petitioned the Prime Minister and multiple ministries to reconsider the proposal.

The companies argue that automobiles should remain a regulated sector because of their impact on public safety, the environment, and Vietnam’s broader industrial strategy.

Thaco said the industry is not comparable to ordinary consumer goods because vehicles require strict technical standards, long-term maintenance systems, and manufacturer accountability throughout the product lifecycle.

The company also warned that requirements related to factories, assembly lines, warranties, maintenance infrastructure, and spare parts are not unnecessary administrative barriers but safeguards designed to protect consumers and ensure product quality.

VinFast echoed similar concerns, arguing that physical infrastructure and technical requirements demonstrate whether a company is seriously committed to long-term investment in Vietnam’s automotive sector.

The electric vehicle maker warned that loosening regulations could allow underqualified companies to enter the market, potentially increasing risks for consumers purchasing high-value and technologically complex products.

TC Group raised another concern: competitive imbalance.

The company argued that removing mandatory business conditions would disadvantage firms that have already invested heavily in domestic production facilities while making it easier for importers to enter the market with lower operational costs.

Vietnam’s Ministry of Industry and Trade has also previously expressed caution over deregulation.

Officials warned that removing existing rules could encourage companies to import nearly completed vehicle bodies for simple assembly rather than investing in deeper manufacturing and localization. According to the ministry, this could slow the development of Vietnam’s supporting industries and weaken domestic supply chains.

The ministry further noted concerns that countries with excess manufacturing capacity, particularly China, could shift low-value assembly operations into Vietnam to bypass international origin rules and export restrictions. That scenario, officials warned, could expose Vietnam to trade investigations and possible tariff penalties from other markets.

However, the proposal has support from the Vietnam Chamber of Commerce and Industry, which argues that eliminating the business conditions aligns with global reform trends and would improve market competition.

VCCI said Vietnam already has strong post-inspection systems in place, including vehicle safety testing, environmental standards, recall mechanisms, and consumer protection laws. According to the organization, existing licensing procedures duplicate technical oversight while increasing compliance costs without delivering significant public safety benefits.

The group also argued that current regulations create high entry barriers that favor a small number of major importers and manufacturers, contributing to Vietnam’s relatively high vehicle prices compared with other ASEAN markets.

VCCI further pointed out that despite more than 20 years of protection policies, Vietnam’s passenger car localization rate remains relatively low at around 7–10%, compared with 70–80% in Thailand.

Instead of maintaining market barriers, the organization suggested Vietnam should focus on tax incentives, research support, and policies that strengthen domestic component manufacturing and supporting industries.

The debate comes at a critical time for Vietnam’s automotive sector, particularly as the country pushes to become a regional hub for electric vehicles and advanced manufacturing.

Vietnam’s auto industry currently contributes more than 3% of national GDP and supports around 200,000 direct skilled jobs in manufacturing and supporting industries. Domestic vehicle production has also risen sharply, increasing from nearly 324,000 units in 2020 to more than 500,000 vehicles in 2025.

As policymakers weigh deregulation against industrial protection, the outcome could shape the future competitiveness of Vietnam’s automotive market for years to come.