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Vietnam’s Export Surge in 2025: A Bright Outlook for Global Markets

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Vietnam’s export sector is thriving, showcasing remarkable resilience and adaptability in the first four months of 2025.

According to the Ministry of Industry and Trade, the country’s total export turnover reached an impressive $140.34 billion by the end of April, marking a robust 13% increase compared to the same period in 2024. This growth underscores Vietnam’s strategic efforts to diversify markets, leverage free trade agreements (FTAs), and strengthen domestic capabilities, positioning the nation as a dynamic player in global trade.

A Diversified Export Landscape

Vietnam’s export success in 2025 stems from its ability to maintain strong ties with traditional partners while boldly expanding into new markets. Despite a slight slowdown in exports to the United States, growth in other key markets has more than compensated. Exports to China reached $18.1 billion, up 2.1%, driven by surging demand for aquatic products like shrimp and tra fish, as well as tropical fruits. The EU market saw a 12.8% increase to $18.5 billion, while Japan and South Korea recorded gains of 12% ($8.5 billion) and 9.1% ($8.9 billion), respectively.

Emerging markets are also gaining traction. The ASEAN bloc, India, the Middle East, Africa, Brazil, and Latin America are becoming promising destinations for Vietnamese goods. Sectors such as textiles, footwear, machinery, and aquatic products are leading the charge, with businesses actively exploring these regions through international trade fairs and online business matchmaking.

Free Trade Agreements: A Catalyst for Growth

Vietnam’s strategic use of FTAs has been a game-changer. Agreements like the ASEAN–China FTA, the Regional Comprehensive Economic Partnership (RCEP), the EU-Vietnam Free Trade Agreement (EVFTA), the UK–Vietnam FTA (UKVFTA), and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have opened doors to global markets. For instance, the UKVFTA has fueled strong growth in machinery, textiles, and footwear exports to the British market, while the CPTPP has driven a 13.5% export surge to Canada, a trend that continues into 2025.

Nong Duc Lai, Vietnam’s Trade Counsellor in China, highlights how FTAs have enabled Vietnamese businesses to capitalize on China’s billion-strong consumer base, particularly for food and aquatic products. Similarly, Truong Van Cam, Vice Chairman of the Vietnam Textile and Apparel Association, emphasizes the importance of diversifying beyond traditional markets like the US and EU to enhance the industry’s resilience.

Building Resilience Through Innovation

Vietnam’s export success is not just about market access—it’s also about strengthening internal capabilities. Businesses are investing in deep processing, improving product traceability, and adhering to international environmental standards to meet global demands. Sectors like textiles, wood, and food are focusing on value-added production to boost competitiveness.
Nguyen Ngoc Hoa, Chairman of the Ho Chi Minh City Business Association (HUBA), stresses the need for enterprises to embrace transformation. “Investing in technology, branding, and professional after-sales services is critical for Vietnam to assert its position in the global supply chain,” he says. By increasing localization rates and developing distinctive brands, Vietnamese businesses are enhancing their products’ value and appeal.

Navigating Challenges, Seizing Opportunities

While Vietnam’s export growth is impressive, challenges remain. Economic experts urge businesses to professionalize trade promotion, leverage cross-border e-commerce, and integrate deeper into global value chains. Small- and medium-sized enterprises, in particular, need better access to preferential capital and streamlined procedures for tax refunds and international certifications.
Professor Tran Ngoc Anh from Indiana University emphasizes the importance of developing the domestic market and improving logistics infrastructure to create a stable foundation for growth. By stimulating domestic demand and upgrading ports like Cat Lai in Ho Chi Minh City, Vietnam can build a robust “buffer zone” to support its export ambitions.

A Promising Future

Vietnam’s export achievements in 2025 reflect a nation on the rise, driven by strategic diversification, innovative business practices, and a forward-thinking approach to global trade. With continued investment in technology, branding, and market expansion, Vietnam is well-positioned to sustain its growth momentum and solidify its role as a key player in the global economy. For foreign investors and partners, Vietnam’s dynamic export sector offers a wealth of opportunities to engage with a rapidly evolving market.

Apple Reportedly Set to Raise iPhone 17 Prices Amid Tariffs and New Features

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Cupertino, California – May 12 – Apple is reportedly planning a price hike for its upcoming iPhone 17 lineup, set to launch this September, in response to rising production costs and supply chain disruptions fueled by ongoing U.S.–China trade tensions, according to a report from the Wall Street Journal.

The price increase is expected to be accompanied by new design elements and upgraded features, including a rumored ultra-thin iPhone 17 Air and a redesigned rear camera cluster, as Apple looks to refresh its flagship smartphone amid fierce competition and economic headwinds.

Tariff Pressure Mounts

While Apple has not officially confirmed any pricing changes, the company is under increasing pressure as a result of U.S. tariffs on imports from China, where most iPhones are still assembled. Although recent trade talks between Washington and Beijing resulted in a 90-day delay on some reciprocal tariffs, Apple’s core products remain subject to a 30% import tax, driving up costs.

In a statement earlier this month, Apple warned that tariffs are expected to add $900 million in costs during Q2 2025 alone. The company said it is ramping up iPhone production in India to mitigate the impact, with the majority of iPhones sold in the U.S. during this quarter expected to be made outside of China.

Pricing Could Exceed $1,100 for Entry-Level Model

According to Rosenblatt Securities, the starting price of the iPhone 17 could climb significantly, with the base model potentially priced at $1,142 in the U.S., compared to $799 for the iPhone 16. While Apple is cautious not to attribute the increase directly to tariffs, analysts suggest the hike is a strategic move to maintain profit margins amid higher production costs.

Innovation or Inflation?

To soften the impact of the price increase, Apple plans to roll out notable hardware upgrades and sleek design changes, including the launch of the iPhone 17 Air, an ultra-thin model that could mark a new era in minimalist design. Other enhancements may include adjustments to the rear camera system, refined materials, and expanded AI-driven features.

However, some industry watchers warn that Apple’s slow rollout of generative AI tools may put it at a disadvantage against rivals like Samsung, which is aggressively marketing AI-powered capabilities in its latest devices.

Looking Ahead to iPhone’s 20th Anniversary

Looking further ahead, Bloomberg’s Mark Gurman revealed that Apple is already planning a major innovation leap for the 2027 iPhone, which will mark the product’s 20th anniversary. The future model could feature a fully curved, mostly glass body with no cutouts, offering a futuristic take on Apple’s design legacy. The last major design overhaul occurred in 2017 with the iPhone X, which introduced edge-to-edge displays and eliminated the iconic home button.

Market Response

While some Apple loyalists are likely to embrace the upcoming iPhone 17 regardless of price, analysts caution that rising prices may erode Apple’s market share, particularly in developing markets and among cost-conscious consumers.

With the official unveiling just months away, consumers and investors alike will be watching closely to see how Apple balances innovation, pricing, and geopolitical risk in a shifting global tech landscape.

Severe Thunderstorms Expected This Afternoon in Ho Chi Minh City — Residents Urged to Beware of Flooding

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Ho Chi Minh City, May 12 – Residents of Ho Chi Minh City (HCMC) are being urged to take precautions as heavy rainfall and thunderstorms are forecast to hit multiple districts this afternoon and evening, potentially causing widespread flooding and dangerous road conditions.

According to the Southern and Central Highlands Hydrometeorological Center, after a hot and humid morning, a large thunderstorm system has formed and is moving toward the northwestern parts of HCMC. As of 3:00 PM, intense rainfall had already been reported in areas including Bình Chánh, Hóc Môn, Củ Chi, Bình Tân, District 8, District 11, and District 12.

Rainfall levels are expected to reach 10–50mm, with some locations potentially exceeding 65mm. The thunderstorms are predicted to last for at least another 40 to 70 minutes, with rainfall gradually expanding to neighboring areas such as Bình Dương, Long An, and Tiền Giang.

Risk of Flash Flooding and Strong Winds

The approaching storm system is likely to bring strong gusts of wind (levels 5–7, or 8–17 m/s), lightning, and possibly hail, posing significant risks to commuters and local residents. Localized flooding is anticipated in low-lying urban areas, especially those with poor drainage.

Weather expert Le Dinh Quyet warned that today’s unstable atmospheric conditions—combined with high humidity and heat—could make thunderstorms particularly dangerous, especially due to lightning strikes.

Safety Recommendations for Residents

Authorities urge people to:

Stay indoors during heavy rain and storms, especially in areas experiencing lightning.
Avoid traveling through flooded streets or fast-moving water, which could pose serious safety risks, including being swept away or falling into open manholes.
Do not shelter under tall trees, and move vehicles away from trees or weak structures.
Turn off unnecessary electrical appliances and avoid contact with metal objects during thunderstorms.
Follow real-time weather updates and alerts from official meteorological sources.

Commuters are especially advised to plan ahead and avoid going out during peak rainfall hours, as flash floods may cause significant traffic disruptions across the city.

Vietnam Insider will continue to provide updates as the situation develops. Stay safe and remain alert.

Ha Giang and Hoi An Named Among the World’s Most Beautiful Places

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Hanoi, Vietnam – May 11 – Vietnam has once again captured the imagination of global travelers, with Hà Giang and Hội An being named among the Top 44 Most Beautiful Places in the World by renowned UK-based travel magazine Time Out. The list celebrates destinations that offer breathtaking landscapes, immersive culture, and unforgettable experiences—and these two Vietnamese gems deliver just that.

Hà Giang: Majestic Peaks and Timeless Heritage

Ranked 10th on Time Out’s list, Hà Giang, Vietnam’s northernmost province, is a place where nature, culture, and tradition intertwine. Described by Time Out as having an “otherworldly air,” Hà Giang is known for its winding mountain passes, dramatic limestone peaks, and breathtaking rice terraces that have been cultivated over thousands of years.

A standout attraction is the Thẩm Mã Pass, famous for its sharp, hairpin bends and dizzying views. Equally awe-inspiring is the Mã Pì Lèng Pass, which hugs a cliffside more than 3,000 feet above the emerald Nho Quế River—a scene that leaves travelers both humbled and spellbound.

In places like La Si, visitors are treated to sweeping vistas of terraced rice paddies that stretch endlessly across the mountains. Home to 43 diverse ethnic groups, Hà Giang is not just a destination, but a cultural journey through Vietnam’s rich indigenous tapestry.

Hội An: A Slow, Sweet Slice of Vietnamese Charm

Hội An, located in Quảng Nam Province along Vietnam’s central coast, offers a completely different, yet equally captivating experience. Time Out poetically describes the ancient town as a place where “life moves like molasses – slow and sweet.”

Famed for its UNESCO-listed Old Town, lantern-lit streets, and riverside charm, Hội An draws travelers seeking tranquility and authenticity. Days are best spent sipping coconut coffee in quiet cafés, biking through lush rice paddies, or watching lantern boats drift lazily along the Thu Bồn River at sunset.

With a harmonious blend of Vietnamese, Chinese, and Japanese influences, Hội An is a living museum of history, architecture, and local tradition. And just beyond the town lie some of Vietnam’s most pristine beaches, perfect for sunbathing, seafood, and seaside serenity.

Vietnam’s Tourism on the Rise

The international recognition comes amid a surge in global interest in Vietnam as a must-visit destination. According to the National Statistics Office, nearly 7.7 million foreign visitors arrived in Vietnam during the first four months of 2025—a 23% increase year-on-year.

With initiatives in place to boost tourism and enrich the visitor experience, Vietnam is well on its way to achieving its goal of welcoming 22–23 million international travelers by 2025.

Why Visit Now?

Whether it’s the soul-stirring mountains of Hà Giang or the timeless charm of Hội An, Vietnam offers a diverse, immersive, and unforgettable journey for every traveler. As Time Out’s recognition affirms, these destinations are not just beautiful—they’re some of the best the world has to offer.

Plan your visit. Let Vietnam’s natural wonders and cultural richness change the way you travel.

Hà Tâm Như Crowned Miss Transgender Vietnam 2025, Inspires with Powerful Message of Pride and Resilience

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Phan Thiết, Vietnam – May 11 – Amid thunderous applause and emotional cheers, Hà Tâm Như was crowned Miss Transgender Vietnam 2025, becoming the country’s newest representative for Miss International Queen 2025, the world’s most prestigious transgender beauty pageant.

Standing tall at 1.8 meters, Hà Tâm Như captivated the judges and audience alike with her graceful presence, feminine charm, and radiant smile. A professional fitness trainer, she was praised not only for her striking physique but also for her strength, resilience, and authenticity.

As the competition progressed, Hà Tâm Như emerged as a clear standout. In the semifinals, she wowed with her confident stage presence and elegance in evening wear. During the bikini and gown segments of the grand finale, her fluid runway walk and voluminous hair drew admiration from both the judges and spectators.

A Message That Moved the Nation

In the final Q&A segment, the Top 3 contestants were asked: “In a diverse society, is being different a weakness or a strength?” Responding last, Hà Tâm Như delivered a heartfelt answer that brought the crowd to its feet:

“In today’s world, being different is a strength. As a transgender woman, I don’t see my identity as something that sets me apart—I see it as something that makes me stand out. Inside, I have determination; outside, I strive for perfection. When people look at me, I want them to see someone who grows every day—not just through work, but through the pursuit of knowledge.”

Her answer resonated deeply, highlighting her journey of self-acceptance and personal transformation.

From Adversity to Empowerment

Hà Tâm Như revealed that her early steps toward living authentically were met with family rejection, social alienation, and public discrimination. She worked for years as a fitness trainer to save money in secret for her gender confirmation surgery in Thailand, overcoming personal and societal obstacles along the way.

Dubbed the “shining gem” of the competition, she demonstrated exceptional growth throughout the contest, especially as a member of Team Le Hoang Phuong, earning praise from reigning beauty queens.

Strong Contenders, Star-Studded Finale

The first and second runner-up titles went to Nguyễn Cao Minh Anh and Nguyễn Thủy Tiên, respectively—both lauded for their beauty and poise. The Top 3 were celebrated for their equally dazzling looks and powerful stories.

Held in Phan Thiết, the grand finale featured performances from top artists Mỹ Linh, Đông Nhi, and Hương Giang. Supermodels Hà Anh and Minh Tú served as judges, while the charismatic duo Thanh Thanh Huyền and Phan Trung Hậu hosted the event.

As Vietnam’s official delegate to Miss International Queen 2025, Hà Tâm Như now carries the hopes of the nation’s LGBTQ+ community on the global stage.

Vietnam Pushes Back Against Trump’s Tariffs as High-Stakes Trade Talks Begin

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Hanoi, May 10 – Vietnam’s Ministry of Industry and Trade has called the Trump administration’s recent reciprocal tariff measures “unreasonable,” as trade negotiations between Washington and Hanoi officially get underway.

Speaking at a conference on Thursday, ministry officials urged domestic companies and industry associations to send letters of complaint directly to U.S. officials, voicing opposition to the steep tariffs imposed by President Donald Trump’s administration. According to a post on the ministry’s official website, Vietnamese businesses were also encouraged to coordinate with American partners and rally public and political support in the U.S. to preserve the smooth flow of Vietnamese exports.

Vietnam is among several nations caught in the latest wave of U.S. protectionist trade policies, with Trump aiming to resurrect American manufacturing by targeting countries he accuses of unfair trade practices. On April 2, the U.S. imposed a 46% tariff on Vietnamese imports, a move that prompted widespread concern among Vietnamese exporters. The tariff was later reduced to 10% for a 90-day period to allow time for bilateral negotiations.

In a bid to ease tensions, the Vietnamese government on Wednesday directed local firms to significantly increase imports of high-value American goods, hoping to demonstrate goodwill and prevent further tariff escalation in what remains Vietnam’s most critical export market.

During Thursday’s meeting, the ministry also called on businesses to submit documentation proving that their goods are genuinely manufactured in Vietnam, in an effort to rebut any claims of transshipment or origin fraud—issues that have raised red flags in U.S. trade enforcement circles.

At the same time, officials advised Vietnamese firms to diversify their export strategies by seeking alternative markets, reminding stakeholders that Vietnam is part of multiple trade agreements with major economies around the world.

As trade tensions rise, the outcome of the ongoing talks will be pivotal—not only for Vietnamese manufacturers, but also for broader regional supply chains and U.S. companies reliant on Vietnamese imports. The 90-day tariff reprieve may provide a narrow window for both sides to forge a compromise and avoid long-term economic disruption.

ACB Gets Green Light to Raise Charter Capital to Nearly $2 Billion

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Hanoi, May 11 – Vietnam’s Asia Commercial Bank (ACB, HOSE: ACB) has received approval from the State Bank of Vietnam (SBV) to increase its charter capital through a stock dividend issuance, boosting its total capital to nearly VND 51.4 trillion (approximately USD 2 billion).

According to a recent statement from ACB, the SBV has approved the bank’s proposal to raise its charter capital by nearly VND 6.7 trillion. The capital hike will be executed by issuing shares to pay dividends—an initiative previously endorsed at ACB’s Annual General Meeting on April 8, 2025.

Following the issuance, ACB’s charter capital will increase from VND 44.667 trillion to VND 51.367 trillion. The bank expects to complete the process in Q3 2025.

ACB’s Board of Directors emphasized that this capital boost is essential for expanding long- and medium-term funding to support lending activities, investments in government bonds, strategic projects, and upgrading its infrastructure, while strengthening financial resilience in a dynamic market environment.

Shareholding Reshuffle Among Key Stakeholders

In a related development, ACB recently updated its list of major shareholders (those holding 1% or more of its charter capital). Notably, Nguyen Thien Huong Jenny has increased her stake to over 63.2 million shares, equivalent to 1.416%. Including related parties, her total holdings reach 111.5 million shares (2.497%).

Meanwhile, Nguyen Duc Hieu Johnny now holds over 51 million shares, or 1.142%, with related parties collectively controlling 123.7 million shares, amounting to 2.77%.

Both individuals are children of Ngo Thu Thuy, Chairwoman of Au Lac Corporation, a key player in education and real estate.

Earlier disclosures show that Thien Huong International Education Village JSC—a known affiliate of the Au Lac ecosystem—owns nearly 58.6 million ACB shares (1.3%), with related holdings totaling over 107.7 million shares (2.4%).

Taken together, the Au Lac Group now holds approximately 3.86% of ACB’s charter capital, up from 3.724%.

Outlook

ACB’s latest capital enhancement signals continued growth ambitions and resilience amid a rapidly evolving banking landscape. As the bank aligns itself with regulatory requirements and future investment strategies, its strengthening ownership base may also signal deeper institutional engagement and long-term confidence in Vietnam’s banking sector.

Hope on the Horizon: Russia and Ukraine Edge Closer to Peace as Putin Proposes Talks, Trump Voices Support

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May 11 – A glimmer of peace has emerged in the long-standing Russia–Ukraine conflict, as Russian President Vladimir Putin formally proposed resuming direct peace negotiations with Ukraine, and U.S. President Donald Trump publicly endorsed the move, calling it “a great day for both Russia and Ukraine.”

In a post on his social media platform Truth Social, Trump expressed optimism about the future of the region: “A great day for both Russia and Ukraine. Hopefully, the conflict will soon come to an end.” The statement marks a rare moment of alignment between the Kremlin and the White House in recent years, signaling growing international momentum toward de-escalation.

Putin Calls for Talks Without Preconditions

Earlier today, President Putin invited the Ukrainian government to resume direct negotiations—which were suspended in late 2022—without any preconditions. According to Russian state media, the talks could begin as soon as May 15 in Istanbul, Turkey, a location previously used for earlier peace discussions.

Kremlin spokesperson Dmitry Peskov emphasized that the offer represents “a very serious proposal and confirms our real intention to seek a peaceful solution.” Peskov reaffirmed Moscow’s position that Russia has never rejected dialogue, adding that the Kremlin views negotiations as the most viable path to ending the conflict.

Trump Endorses Peace Initiative

Trump’s endorsement of Putin’s peace proposal was met with global attention. While Trump has frequently voiced skepticism of U.S. foreign entanglements, his public support for direct Russia–Ukraine talks is being interpreted by analysts as a strategic signal of de-escalation and a push for diplomacy.

His comments could also serve to influence Western positions, particularly among NATO allies, amid growing fatigue over the prolonged conflict and its global economic ripple effects.

European Leaders Respond with Caution

Elsewhere, French President Emmanuel Macron welcomed the development but described it as “a first step, but not enough”, underscoring the need for concrete actions. Macron, along with several European Union leaders, has supported calls for a 30-day unconditional ceasefire as a prerequisite to talks. The EU has also warned that additional sanctions could follow if Moscow fails to commit to peace.

Russia Calls for Ceasefire and Halt to Arms Transfers

The Kremlin responded by affirming Putin’s openness to a ceasefire but stressed that “many questions remain unresolved.” Russia is also demanding that Western countries halt arms transfers to Ukraine if a ceasefire agreement is to be negotiated.

Despite continued tensions, today’s developments are the most significant diplomatic movement in months and have sparked cautious optimism among international observers.

Outlook: A Turning Point?

As talks are tentatively scheduled and diplomatic overtures increase, the world watches closely. While major hurdles remain—ranging from territorial disputes to demands for security guarantees—today’s statements by world leaders have breathed new hope into the possibility of ending Europe’s deadliest conflict in decades.

If successful, next week’s potential peace negotiations could mark the beginning of a new chapter for Ukraine, Russia, and global stability.

Vietnam Packaging: From Cardboard to Sustainable Materials

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In recent years, the global shift toward sustainability has transformed many industries, with packaging materials being at the forefront of this transformation. In Vietnam, this trend is particularly pronounced as the country grapples with increasing environmental awareness, government regulations, and evolving consumer expectations.

The transition from traditional cardboard packaging to more eco-friendly alternatives reflects both global influence and local adaptation. This article examines the key trends shaping packaging materials in Vietnam, the drivers behind these changes, and the challenges and opportunities that lie ahead.

Drivers of Change Toward Sustainable Packaging

Vietnam’s shift toward sustainable packaging is fueled by government policy, changing consumer expectations, and global market demands. The 2020 Law on Environmental Protection introduced extended producer responsibility (EPR), pushing businesses to manage the waste their packaging creates.

At the same time, urban, eco-conscious consumers, especially younger generations, are driving demand for greener options. A 2024 report from the Ministry of Industry and Trade in Vietnam found that more than 72% of Vietnamese shoppers are willing to pay more for green products.

Vietnam’s role as a manufacturing hub further accelerates the trend, as international buyers increasingly require suppliers to meet strict environmental standards. In response, local companies are turning to innovation, developing materials like cassava-based bioplastics and packaging made from agricultural waste.

In this video, we take you inside HC Packaging’s impressive factory showroom and advanced production lines, showcasing cutting-edge technologies such as high-precision printing, lamination, and mold cutting. Discover how the factory delivers premium packaging through meticulous attention to detail, automated systems, and strict quality control standards.

Emerging Eco-Friendly Packaging Alternatives in Vietnam

Vietnam is seeing a rise in alternative packaging solutions, with biodegradable and compostable materials leading the way. Products like cassava-based plastic bags, polylactic acid (PLA) derived from sugarcane or corn, and rice-straw packaging are gaining traction—supported by the country’s abundant agricultural resources.

Molded fiber and pulp packaging, made from recycled paper or natural fibers like bamboo and bagasse (a sugarcane by-product), are also growing in popularity. These materials are biodegradable, recyclable, and increasingly used in sectors like food service and electronics.

At the same time, a new design philosophy is emerging, especially among premium food and cosmetic brands. Minimalist packaging that reduces material use and encourages reusability is becoming more common, along with returnable and refillable systems.

Innovation is also extending to edible packaging. Though still in early stages, materials like seaweed are being used to create packaging that can be safely consumed or composted—appealing to eco-conscious cafes, food retailers, and tourism-focused businesses seeking unique, sustainable offerings.

Challenges and Barriers

Despite significant progress, the transition to sustainable packaging in Vietnam is not without obstacles. One of the most pressing challenges is cost. Eco-friendly materials and technologies often come at a premium due to limited economies of scale and the need to import specialized inputs. As a result, many small and medium enterprises (SMEs), which make up a large portion of Vietnam’s manufacturing sector, find it difficult to absorb these costs.

Another barrier is the lack of infrastructure to manage biodegradable waste properly. Even the most innovative materials require the right environmental conditions to decompose. In the absence of industrial composting facilities or widespread organic waste segregation, much of the biodegradable packaging ends up in landfills, where it decomposes slowly or not at all.

Consumer habits also pose a challenge. While environmental awareness is growing, cost and convenience remain key purchasing factors for many Vietnamese consumers. In rural areas and traditional markets, plastic bags and foam containers remain deeply ingrained in daily life.

There is also a pressing need for clearer standards and certifications to guide both producers and consumers. At present, the market lacks a robust regulatory framework for eco-labeling, making it difficult to verify sustainability claims and increasing the risk of greenwashing.

The Way Forward

Vietnam’s packaging industry is at a pivotal moment. The country has industrial capacity, raw materials, and talent to lead Southeast Asia in sustainable packaging production. However, realizing this potential will require strategic coordination across government, industry, and the research community.
Public-private partnerships could play a vital role in scaling up sustainable packaging solutions. Government support in the form of subsidies, tax incentives, and grants for green innovation would encourage more businesses to make the switch. Additionally, investments in composting infrastructure and recycling programs are essential to ensure that eco-friendly materials reach their full potential.
There is also a growing opportunity for knowledge exchange through international collaborations, sustainability workshops, and trade fairs. These platforms can help raise industry standards, share best practices, and foster a culture of transparency and accountability in environmental performance.
For global brands sourcing packaging from Vietnam, it is becoming increasingly important to choose partners that align with sustainability goals. Vietnamese firms that embrace these values early on stand to gain a competitive advantage—not just in compliance, but also in innovation and brand trust.

Final Thought

The evolution of packaging materials in Vietnam—from traditional cardboard and plastics to biodegradable, reusable, and innovative alternatives—marks a critical shift toward sustainability. While the journey is still ongoing, early trends indicate a promising future for eco-conscious practices. With combined efforts from government, businesses, and consumers, Vietnam can position itself not just as a manufacturing hub, but as a responsible leader in sustainable packaging in Southeast Asia.

Hue Citadel Cannon Show Mishap: Faulty Pyrotechnics Cause Fireworks to Land in Audience

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Hue, Vietnam – Authorities in Hue have released an official report addressing a concerning incident in which fireworks from a cannon firing show at the Hue Flag Tower veered into the audience area, sparking safety concerns among festivalgoers.

According to the Hue Monuments Conservation Center, the incident occurred during the second of two scheduled ceremonial cannon fire events held on Saturday evenings—first on April 26 and again on May 3. While the first event drew criticism for its brevity, the second resulted in an alarming safety lapse when a misfired pyrotechnic projectile unexpectedly landed among the spectators.

The investigation revealed that the mishap stemmed from the unauthorized use of expired fireworks equipment. Due to delays in procuring specialized pyrotechnic materials (Z21 cartridges), technical staff reportedly repurposed 58 leftover flame tubes from the 2023 Hue Traditional Craft Festival. These old tubes had been exposed to moisture, failed to ignite properly, and had surpassed their expiration date—factors that significantly compromised their safety and performance.

Moreover, installation errors caused the projectiles to fire in the wrong direction—toward the audience rather than skyward.

The incident has raised questions about safety protocols and equipment standards at public events in one of Vietnam’s most historically significant tourist destinations. No injuries were reported, but the Hue Monuments Conservation Center is expected to conduct a full review to prevent similar incidents in future performances.

Bitcoin Reclaims $100,000 Mark, Boosted by Trade Optimism and Institutional Demand

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Hanoi, May 9 – Bitcoin soared past the $100,000 threshold on Thursday, reaching an intraday high of $101,370, marking its highest level since early February. The rally signals renewed investor confidence in risk assets, including cryptocurrencies, following a turbulent April dominated by global trade tensions.

The milestone comes as market sentiment improves in the wake of news that the White House has reached a trade agreement with the UK. Analysts believe the breakthrough may help unwind uncertainties surrounding last month’s tariff disputes and reignite risk appetite across financial markets.

Similar to equities, bitcoin has recently been trading in tandem with broader risk assets, responding positively to easing trade concerns. “Tariff tensions made safe-haven assets like the dollar and Treasurys more attractive in April,” analysts noted. “As those concerns ease, bitcoin is regaining its allure.”

Another major catalyst behind bitcoin’s rally is surging institutional interest. According to Standard Chartered, inflows into spot bitcoin ETFs have climbed to $5.3 billion over the past three weeks, indicating a significant rise in demand since mid-April. Major firms are entering what some call an “arms race” to acquire bitcoin, including Strategy, which is reportedly planning to spend $84 billion on further acquisitions.

Meanwhile, developments at the state level in the U.S. have also given crypto advocates reasons for optimism. New Hampshire and Arizona recently introduced state-level crypto reserves, marking the first such move in the country. However, Zack Shapiro of the Bitcoin Policy Institute suggests the long-term market impact of state initiatives may be limited compared to the influence of Wall Street players.

Despite the bullish momentum, some experts caution that the rally is occurring on relatively low trading volume, which could make prices more volatile in the short term. “Low volume rallies are often fragile,” said crypto analyst Puckrin, adding that ongoing trade policy uncertainties could still disrupt market dynamics.

Nevertheless, Standard Chartered remains optimistic, projecting bitcoin could reach $120,000 in Q2, though the bank now admits that figure may underestimate the token’s upside potential. “Given the momentum and institutional inflows, bitcoin may very well surpass our previous target,” the bank’s global head of digital assets research said in a note on Thursday.

With the crypto market regaining steam, investors will be closely watching whether bitcoin can sustain this rally—and possibly reach new all-time highs in the coming weeks

Vietjet Air Flight Encounters Landing Incident at Tan Son Nhat Airport, All Passengers Safe

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Ho Chi Minh City, May 9 – A Vietjet Air flight (VJ1149) traveling from Hanoi to Ho Chi Minh City encountered a technical incident during landing at Tan Son Nhat International Airport on the evening of May 7, authorities confirmed today. All passengers and crew members are safe, with no injuries reported.

The Civil Aviation Authority of Vietnam (CAAV) announced on May 9 that it has requested a full report from Vietjet and dispatched an investigation team to determine the cause of the incident.

According to initial findings, the aircraft faced strong crosswinds and adverse weather conditions, including heavy rain and thunderstorms, during its descent. Air traffic controllers observed that the plane landed under challenging circumstances. Post-flight inspections by technicians revealed damage to the aircraft’s landing gear, including tire cracks and grass debris, along with impacts to runway lighting equipment.

Related: Vietnamese Bikini airline unveils new brand

Despite the sudden wind shifts, the flight crew responded promptly and in accordance with safety protocols, successfully landing the aircraft and safely disembarking all passengers.

Vietjet released an official statement today, confirming that the landing was executed according to procedure under the guidance of the experienced flight crew. The airline emphasized that the aircraft was promptly inspected and normal airport operations were not disrupted.

The carrier is cooperating with aviation authorities to identify the root cause of the incident and ensure continued adherence to safety standards.

This incident highlights the critical importance of pilot training and preparedness in responding to unpredictable weather conditions during flight operations. Further updates will be provided as the investigation progresses.

Tiki’s Rise and Fall: From Vietnam’s Billion-Dollar Dream to a $10 Million Struggle

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Once hailed as Vietnam’s next tech unicorn, Tiki—the homegrown e-commerce startup—has experienced one of the most dramatic valuation collapses in the country’s digital economy. After 15 years of operation, the company’s valuation has now reportedly fallen to under $10 million, a staggering drop from its near $1 billion peak and IPO ambitions just a few years ago.

Humble Beginnings and Early Momentum

Founded in 2010 by Tran Ngoc Thai Son with a modest $5,000 investment, Tiki started in a small rented room in Ho Chi Minh City. The platform initially focused on selling English-language books, serving a niche community of students and young professionals seeking access to foreign titles. With a strong emphasis on authentic products, fast delivery, and reliable customer service, Tiki quickly built a loyal user base.

Its name—“Tiki”, short for “Tìm kiếm” (Search) and “Tiết kiệm” (Save)—reflected its ambition to offer trustworthy retail services at affordable prices. The company gradually expanded into electronics, home appliances, beauty, fashion, and mother & baby products, while also investing heavily in logistics and technology infrastructure.

The Golden Era: Big Capital, Bigger Dreams

Between 2014 and 2019, Tiki attracted investment from major global players including CyberAgent Ventures, Sumitomo Corporation, and JD.com. The high point came in 2021, when Tiki raised $258 million in a Series E funding round, backed by heavyweight investors such as AIA, UBS, Mirae Asset, and Shinhan Financial Group. Its valuation at the time approached $1 billion, and the company even announced plans for an IPO in the U.S., signaling its ambition to compete globally.

By mid-2021, Tiki was among the top three e-commerce platforms in Vietnam, alongside Shopee and Lazada, boasting over 800,000 active customers and a catalog of more than 120,000 products.

A Market That Moved On Without Tiki

However, the landscape began to shift rapidly post-2021. The e-commerce race evolved beyond product variety and logistics—it became a battle of content, entertainment, and engagement. Platforms like TikTok Shop disrupted the industry with short-form videos and livestream shopping, while Shopee doubled down on personalized tech and influencer marketing.

Tiki, by contrast, was slow to adapt. It lacked robust content tools, failed to capture the emerging trend of social commerce, and struggled to maintain user engagement.

As rivals surged ahead, Tiki’s market share steadily eroded. According to YouNet ECI, Tiki’s gross merchandise value (GMV) in Q1 2025 plummeted 57% year-on-year. Even Tiki’s strongest categories—mother & baby, tech, and electronics—saw sharp declines of 29.3%, 24.2%, and a shocking 69.9%, respectively.

By the end of 2024, Tiki’s market share had dropped to a mere 0.9%, dwarfed by Shopee (66.7%), TikTok Shop (26.9%), and Lazada (5.5%). In Q1 2025, its decline worsened, with sales dropping 66.6%, the steepest fall among all major platforms, according to Metric. Tiki’s share became so small it was no longer visible on market distribution charts.

A Harsh Contrast Amid Market Boom

Ironically, Tiki’s downfall has occurred while Vietnam’s e-commerce market is booming. In Q1 2025 alone, total market sales reached VND 101.4 trillion (up 42.29% YoY) with 950.7 million products sold (up 24%). Tiki’s failure to align with new consumer demands—particularly in content-driven and personalized shopping experiences—has left it behind in a market it once helped shape.

Tiki’s journey from a promising startup to a struggling player highlights the brutal pace of digital innovation—and the importance of adaptability in tech. Once a symbol of Vietnam’s startup potential, Tiki’s story now serves as a cautionary tale for those who fail to evolve with their audience.

Vietnam Joins Moscow Victory Day Parade, Highlighting Strong Defense Ties with Russia

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Moscow, May 9 (Vietnam Insider) – Vietnam’s military took part in Russia’s Victory Day parade today, underscoring the enduring defense relationship between Hanoi and Moscow. The event commemorates the 80th anniversary of the Soviet Red Army’s victory over Nazi Germany in World War II.

Held annually on Moscow’s Red Square, the parade featured Russian troops and military units from 13 friendly nations, including Vietnam, reflecting deepening international military cooperation amid shifting global alliances.

Vietnam’s delegation consisted of 68 officers and soldiers from the Vietnam People’s Army, specifically from the First Army Officer School. They marched eighth in the formation lineup, representing Vietnam’s longstanding military partnership with Russia.

The presence of Vietnam’s military contingent at such a high-profile event highlights not only historical ties—dating back to the Soviet Union’s support during Vietnam’s resistance wars—but also the strategic defense cooperation that continues today in training, technology, and arms procurement.

In a show of diplomatic significance, General Secretary of the Communist Party of Vietnam Tô Lâm and his spouse also arrived in Moscow on May 8 for an official state visit at the invitation of Russian President Vladimir Putin. His visit, running through May 11, includes participation in the Victory Day commemorations and high-level meetings aimed at enhancing bilateral ties.

This year’s parade occurs against the backdrop of growing global tensions and provides a stage for Russia to display both its military might and the loyalty of longstanding allies.

Everything You Need to Know About the New Pope: Leo XIV, the First American Pontiff

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Vatican City – History was made at the Vatican this week as Cardinal Robert Francis Prevost, a Chicago-born missionary and former bishop in Peru, was elected the 267th pope of the Roman Catholic Church, taking the name Pope Leo XIV.

The announcement came as French Cardinal Dominique Mamberti addressed a packed St. Peter’s Square with the iconic Latin phrase “Habemus Papam” — “We have a Pope” — just over an hour after white smoke billowed from the Sistine Chapel chimney, signaling a successful vote by the conclave of cardinals.

A Historic Choice

Pope Leo XIV is the first pope from the United States, and only the second from the Americas, following Pope Francis of Argentina, who passed away on April 21. At 69, Leo XIV brings with him decades of experience in pastoral leadership, notably serving in Peru, where he became known for his missionary work and ability to build bridges between communities.

His election was swift — completed in less than two days — a sign of strong consensus among the 135 cardinal-electors. His selection reflects a desire among Church leaders for stability, continuity, and balance amid an era of reform and debate within the Catholic Church.

A Symbolic Name and Style

Choosing the name Leo — historically associated with strength and crisis leadership — may offer insight into how the new pope views the future. Past popes named Leo, such as Leo I, are remembered for defending the faith during challenging times. Pope Leo XIV’s attire, including the traditional red ermine-trimmed cape that Pope Francis famously declined, suggests he may embrace a blend of tradition and renewal in his papacy.

Still, Leo XIV paid warm tribute to his predecessor, saying: “May we all build bridges with dialogue. Thank you, Pope Francis.”

A Message of Peace and Unity

Standing on the central balcony of St. Peter’s Basilica, Leo XIV addressed the crowd in Italian and Spanish, expressing a message of peace, inclusion, and gratitude.

“To all people, wherever they are, to all the people of the earth, may peace be with you,” he said, his voice echoing over a jubilant crowd waving flags from every continent.

He concluded his appearance with the traditional “Urbi et Orbi” blessing, a solemn message to the city of Rome and to the world, marking the official beginning of his papal ministry.

Conclave Picks Robert Prevost, Who Will Be Pope Leo

A Pope for a Changing Church

Pope Leo XIV is widely seen as a moderate pragmatist and a natural continuation of Pope Francis’ progressive, yet pastoral, approach. His appointment is seen as a vote for steady leadership amid internal Church debates over doctrine, tradition, and inclusivity.

While his red papal cape nods to tradition, his values appear rooted in the Francis-era commitment to synodality — a term used to describe broad, consultative dialogue across the Church hierarchy.

Leo XIV’s American background and global ministry experience also position him to be a unique bridge between the Vatican and an increasingly interconnected Catholic world, including fast-growing communities in Asia, Africa, and Latin America.

Global Reactions

From Vatican Square to Washington, D.C., the announcement was met with enthusiasm. U.S. President Donald Trump, who attended Pope Francis’ funeral, posted: “What excitement, and what a Great Honor for our country. I look forward to meeting Pope Leo XIV. It will be a very meaningful moment.”

In Peru, where Prevost spent much of his ministry, communities have responded with pride at his elevation to the papacy. During his speech, Leo XIV personally thanked his diocese there in Spanish.

What’s Next

Pope Leo XIV will return to the balcony in the coming days for his formal papal inauguration, an event expected to draw tens of thousands of pilgrims from around the world. As the Church navigates modern challenges — from global conflict to internal reform — many Catholics are watching closely to see how the new pontiff will steer the Church through a new chapter.

Vietnam Insider will continue to provide updates on the inauguration and the early days of Pope Leo XIV’s papacy. Stay tuned.