At exactly midnight on April 9 (Washington time), the United States officially rolled out its new reciprocal tax policy, slapping tariffs ranging from 11% to 50% on dozens of trading partners — and Vietnam is among the most heavily impacted.
Under the announcement made by the U.S. government on April 2, Vietnamese goods are now subject to a steep 46% tariff, sparking immediate concern across business and policy circles. Experts warn that while the full impact will take time to materialize, this move could significantly affect Vietnam’s export-driven economy in the short term.
Vietnam Responds Swiftly
In response, Vietnam has wasted no time. Authorities are actively assessing the policy’s impact and formulating countermeasures. Key export businesses have convened emergency meetings to brainstorm solutions and prepare for potential disruptions.
At the heart of these discussions is the need to leverage existing frameworks — such as the Trade and Investment Framework Agreement (TIFA) and the Bilateral Trade Agreement (BTA) — to strengthen dialogue and cooperation with the U.S. There’s also a strategic push to expand imports of select American products that align with Vietnam’s market demand, as a gesture of goodwill and economic balancing.
Turning Challenge into Opportunity
While the tariffs undoubtedly pose a challenge, economic experts say this could also be a wake-up call for Vietnam to re-examine its global trade position and economic resilience.
“This is a moment for Vietnam to truly understand the strength of its economy,” said one industry analyst. “High tariffs can hurt, but they also push us to diversify export markets, innovate in domestic production, and reduce over-reliance on any single trade partner.”
The Road Ahead
Vietnam’s proactive response suggests that it is not approaching the issue passively. From diplomatic negotiations to trade strategy recalibrations, the country is aiming to turn this setback into a springboard for long-term economic transformation.
As the U.S.-Vietnam trade relationship enters a new phase, all eyes will be on how both governments navigate these tensions — and whether diplomacy and economic cooperation can once again prevail.
Vietnam’s Deputy Prime Minister Hồ Đức Phớc is currently on an official trip to the United States to negotiate issues related to newly imposed reciprocal tariffs, with a key meeting scheduled with U.S. Treasury Secretary Scott Bessent.
As of April 9, the U.S. has implemented a new round of tariffs targeting major trading partners — and Vietnam faces one of the steepest rates at 46%. Vietnam is currently the fourth-largest trading partner of the U.S., with a reported trade deficit of $123.5 billion last year, according to U.S. data. However, Vietnam’s Ministry of Industry and Trade estimates the gap at around $119 billion.
According to sources from VnExpress, Deputy PM Phớc is expected to meet with Secretary Bessent on April 10 (Vietnam time). Reuters has also reported that he will hold discussions with top executives from major U.S. companies, including Boeing, SpaceX, and Apple.
A highlight of the Deputy PM’s trip is his planned attendance at a signing ceremony between Vietnamese airline Vietjet and global investment firm KKR. Just last week, Reuters reported that Vietjet is preparing to secure a $200 million financing deal with KKR to expand its aircraft fleet.
The visit comes amid growing speculation that Vietnam could be among the first to reach a trade agreement with the U.S. under the current tariff regime. Aniket Shah, an analyst at U.S. investment bank Jefferies, recently identified Vietnam — along with the UK, Japan, India, and Cambodia — as among the five nations “most likely to strike a deal quickly.”
Shah’s analysis is based on five key factors: the relationship between each government and the Trump administration, the volume of U.S. imports they receive, the role of U.S. exports in their GDP, the current tariff gap, and overall economic resilience.
In response to the tariffs, the Vietnamese government has been actively seeking solutions to minimize their impact. Hanoi has formally requested that Washington delay the implementation of the new tariffs by at least 45 days to allow time for negotiations, transition, and preparation.
In a notable diplomatic move last week, General Secretary Tô Lâm held a phone call with former President Donald Trump, expressing Vietnam’s willingness to reduce tariffs to zero on U.S. imports — and urging the U.S. to do the same for Vietnamese goods.
Further signaling its commitment to easing trade tensions, Vietnam recently issued Decree 73, which reduces MFN (Most Favored Nation) tariffs on 16 product groups — 13 of which are seen as advantageous to U.S. exporters.
During an April 8 hearing before the U.S. Senate Finance Committee, U.S. Trade Representative Jamieson Greer acknowledged Vietnam’s move to lower tariffs on American cherries, apples, and almonds — products that are especially significant to Western U.S. states.
As Vietnam ramps up diplomatic and trade efforts, all eyes are on Washington to see whether this new round of negotiations will ease tensions and foster renewed economic cooperation between the two nations.
As Vietnam cements its position as a premier manufacturing hub, international buyers are increasingly turning to the country for high-quality products, cost-effective production, and flexible sourcing solutions. With its competitive labor costs, skilled craftsmanship, and strong export capabilities, Vietnam offers an ideal destination for businesses looking to diversify their supply chains and seize market opportunities.
To facilitate this growing demand, Global Sourcing Fair Vietnam 2025 will connect buyers with over 500+ top-tier Vietnamese and Asian manufacturers, ensuring a seamless and effective sourcing experience. The event is set to take place from 24–26 April, 2025, at the Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam. It will feature a dedicated 1:1 Business Matching Program, fostering valuable connections between buyers and verified suppliers in the Home & Gifts, Fashion & Accessories, and Electronics & Home Appliances sectors.
Unlocking Valuable Subsidy with the Hosted Buyer Program
To simplify sourcing in a competitive market, Global Sourcing Fair Vietnam offers the Hosted Buyer Program, facilitating pre-scheduled meetings between qualified buyers and top suppliers. With financial incentives, the program ensures efficient, rewarding negotiations.
As part of the Hosted Buyer Program, participants can receive a travel subsidy:
For Strategic Buyers:
Receive a $60 travel subsidy when you complete 6–9 meetings
Receive a $120 travel subsidy when you complete 12–18 meetings
For VIP buyers with higher subsidies
Receive a $140 travel subsidy when you complete 6–9 meetings
Receive a $280 travel subsidy when you complete 12–18 meetings
Each 15-minute meeting maximizes efficiency and high-value connections. Subsidies are granted upon completing scheduled meetings at the show.
Enhancing the Business Experience with More Benefits
VIP buyers in the Hosted Buyer Program also benefit from the Customized Business Matching Service with pre-arranged daily meetings with verified manufacturers. Beyond the showroom floor, VIP buyers gain access to VIP Networking & Hospitality — from exclusive sightseeing tours to entry to the Drink & Chill Lounge — fostering valuable business connections.
Maximize Business Opportunities with Referral Bonuses
Buyers who invite qualified industry peers to the program not only expand their professional network but also earn a $40 referral bonus, while their referred contacts receive the same Hosted Buyer benefits.
Testimonials from Business Matching Participants
Why Asian Buyers Should Source from Vietnam?
Vietnam is emerging as a top global manufacturing hub, offering competitive pricing, skilled labor, and export-ready production capabilities. With low MOQs (Minimum Order Quantities), Vietnam is an ideal sourcing destination for businesses looking to test new products and scale efficiently.
At Global Sourcing Fair Vietnam 2025, buyers will have direct access to 30,000+ export-ready products, engage with leading Vietnamese suppliers, and gain firsthand market insights—ensuring a strategic sourcing advantage.
For buyers looking to optimize their sourcing process and connect with Vietnam’s top manufacturers, the Business Matching Program at Global Sourcing Fair Vietnam 2025 is a must-attend opportunity.
Date: April 24–26, 2025 Venue: Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam Contact: gsvietnam@globalsources.com
In the wake of renewed tariff tensions, investment bank Jefferies Group has identified five countries most likely to ink a trade deal with the U.S. under a potential second Trump administration — and Vietnam is on that shortlist.
According to Aniket Shah, Jefferies’ Head of Sustainability, Transformation, and Washington Strategy, the UK, Japan, Vietnam, India, and Cambodia are best positioned to negotiate early trade agreements with President Donald Trump, should he return to the White House.
These predictions come as U.S. stock markets continue to react to Trump’s “reciprocal tariff” agenda. On Wednesday, the S&P 500 slipped 1.6%, while the Nasdaq Composite and Dow Jones dropped more than 2% and 0.8%, respectively.
Trump has signaled willingness to renegotiate tariffs, and Jefferies believes several U.S.-linked companies could stand to gain significantly if trade deals materialize. The five countries were selected based on multiple criteria, including:
Their political ties to Trump
The volume of U.S. imports they receive
U.S. exports’ contribution to their GDP
Current tariff disparities
Overall economic resilience
The newly announced tariffs are steep: 10% on the UK, 24% on Japan, 46% on Vietnam, 26% on India, and 49% on Cambodia.
Winners to Watch: Nike, Boeing, Amazon
Among companies likely to benefit from potential deals, Nike stands out. With close manufacturing ties to Vietnam and Cambodia, the sneaker and apparel giant has been hit hard by Trump’s tariff rhetoric. Nike shares have dropped nearly 18% in the past week. Yet, there’s optimism ahead — the company is projected to produce about 50% of its footwear and 28% of its apparel in Vietnam by 2024, and last year, 15% of its apparel was made in Cambodia.
Analyst Randal Konik maintains a bullish outlook on Nike, issuing a “buy” rating with a $115 price target — implying a potential 116% upside from its April 8 closing price. Of the 40 analysts tracking Nike, half rate it a strong buy or buy, according to LSEG.
Boeing could also see upside, especially from deals with the UK, Japan, and India — key markets for its international aircraft orders. Over two-thirds of Boeing’s deliveries in the past decade have gone to customers outside the U.S.
Tech titan Amazon is another potential beneficiary, particularly from trade deals with the UK and Japan, where it maintains strong market footprints.
Vietnam’s Moment?
Vietnam’s inclusion in this high-stakes list is especially noteworthy. As one of the fastest-growing manufacturing hubs in Asia and a critical link in global supply chains, Vietnam could be poised for even deeper economic integration with the U.S. if a deal is reached.
With geopolitical shifts accelerating and global markets watching closely, the road to new trade alignments may be shorter than expected — and Vietnam is well in the race.
The Asia-Pacific region continues to redefine global urban excellence, and the 2025 “Asia-Pacific’s 100 Best Cities” ranking by Resonance Consultancy places Southeast Asia firmly in the spotlight. With a dynamic mix of cultural richness, economic vitality, and rapid urban transformation, the region’s cities are gaining increasing recognition on the world stage.
Singapore Leads the Pack
At the pinnacle of the list is Singapore, cementing its role as a global city-state known for innovation, efficiency, and world-class infrastructure. Its top ranking underscores the city’s sustained appeal as a place to live, work, and invest.
Vietnam Makes Its Mark
Vietnam emerges as one of the most notable success stories in the 2025 ranking. Hanoi and Ho Chi Minh City both secure strong positions within the top 100, signaling the country’s rapid urban and economic development. Hanoi, the historic capital, and Ho Chi Minh City, the southern commercial hub, each received a “★” symbol, suggesting special recognition—potentially for standout performance across certain criteria such as cultural vitality, livability, or investment potential.
Adding to Vietnam’s representation is Da Nang, the coastal city increasingly known for its livability, tourism, and growing tech scene. The presence of three Vietnamese cities in the ranking reflects the country’s rising regional influence and growing attractiveness to both domestic and international audiences.
Regional Powerhouses and Hidden Gems
Southeast Asia’s diversity is well-represented in the top 100. Bangkok and Kuala Lumpur maintain their positions as key urban centers, both landing in the top 10 thanks to their robust infrastructure and global connectivity.
Elsewhere, cities like Jakarta, Penang, Johor Bahru, and Phnom Penh highlight the region’s broad spectrum of urban development. Even lesser-known cities such as Ipoh in Malaysia, Cebu and Davao City in the Philippines, and Bandung in Indonesia are gaining international attention, pointing to the growing economic and cultural significance of secondary cities.
A Testament to Urban Transformation
This year’s rankings not only reflect present-day performance but also hint at future potential. Southeast Asian cities are increasingly being seen as dynamic environments for talent, tourism, and innovation. They offer compelling alternatives to traditional global powerhouses, particularly for investors, digital nomads, and travelers seeking fresh opportunities.
While Singapore continues to set the benchmark, the growing visibility of other cities across Southeast Asia signals a shift in the region’s urban narrative—from a few dominant players to a mosaic of rising stars.
Looking Ahead
As urbanization accelerates and regional cooperation strengthens, Southeast Asia’s cities are poised for even greater prominence in the years to come. The 2025 “Asia-Pacific’s 100 Best Cities” ranking is more than just a list—it’s a snapshot of a region on the rise.
Vietnam has pledged to increase its purchases of American goods—including defense and security products—as part of efforts to address its growing trade surplus with the United States and ease tensions following the recent U.S. tariff announcement.
In a statement released late Monday, Prime Minister Pham Minh Chinh said that Vietnam has formally requested a 45-day delay in the imposition of new U.S. tariffs to allow time for negotiations aimed at ensuring balanced and sustainable trade, the Reuters reported.
At a cabinet meeting, the Prime Minister also said that Hanoi is pushing for accelerated deliveries of commercial aircraft ordered from American manufacturers, including Boeing, as part of efforts to narrow the trade gap. In 2023, Vietnam recorded a trade surplus of over $123 billion with the United States, its largest export market.
The U.S. recently announced a new tariff of 46% on certain Vietnamese goods, prompting concerns over the future of bilateral trade. The proposed delay in implementing the tariffs would give both sides time to resolve outstanding issues.
The Vietnamese government emphasized its willingness to cooperate with the U.S. to address Washington’s trade concerns. These include allegations of goods being transshipped from China to evade tariffs, the dumping of seafood and other products, and intellectual property violations.
White House trade adviser Peter Navarro on Monday highlighted Vietnam as a top concern after China, saying it faces multiple cases under investigation by the U.S. Department of Commerce. “They engage in intellectual property theft,” Navarro said in an interview with CNBC.
In response, Prime Minister Chinh said Vietnam will review relevant policies—including its monetary policy, exchange rate mechanisms, and non-tariff barriers—and strengthen efforts to ensure transparent origin labeling on exports.
Following a meeting of its tariff task force on Tuesday, the Vietnamese government announced it is also considering adjustments to the current bilateral trade agreement with the U.S. These updates may include enhanced provisions on taxation and intellectual property protection.
The trade tensions have already impacted investor sentiment. Since the tariff announcement on April 2, Vietnam’s benchmark VN-Index has declined nearly 14%, including a sharp 6.26% drop in early trading on Tuesday to 1,135 points.
Despite current challenges, both sides appear open to negotiation. On Friday, former U.S. President Donald Trump and Vietnamese President To Lam held a phone call described as “very productive,” during which they agreed to discuss a potential resolution to remove the tariffs.
Since the U.S. lifted its arms embargo on Vietnam in 2016, American defense exports have remained limited, primarily consisting of coastguard vessels and training aircraft. However, sources told Reuters that discussions have taken place regarding potential sales of Lockheed Martin C-130 Hercules military transport aircraft to Hanoi.
As Vietnam deepens its strategic and economic ties with the U.S., its approach to navigating trade pressures while modernizing its defense capabilities will be closely watched in the region and beyond.
Vietnam continues to shine as a top destination for budget-conscious expatriates around the world.
According to the 2024 Expat Insider survey by InterNations, Vietnam has once again secured the top spot as the most affordable country for expatriates—marking the fourth consecutive year it has claimed this title. The survey, which is one of the most comprehensive global studies of life abroad, assesses key factors including cost of living, financial satisfaction, and comfort with income levels.
An impressive 86% of expats in Vietnam reported satisfaction with their financial situation—well above the global average—demonstrating that life in Vietnam offers not only affordability but also financial stability for foreigners living and working here.
Beyond the financial perks, Vietnam’s vibrant culture, world-renowned cuisine, and welcoming communities add to its charm. From bustling cities like Hanoi and Ho Chi Minh City to peaceful beach towns and mountainous retreats, Vietnam offers a wide range of lifestyle options at a fraction of the cost of many Western countries.
@ InterNations
A Glimpse at the Other Budget-Friendly Countries
Trailing Vietnam in the affordability rankings is Colombia, which landed in second place. The South American country is beloved for its diverse landscapes, rich heritage, and growing economy. Many expatriates report enjoying both a high quality of life and financial freedom there.
In third place is Indonesia, where beautiful islands, affordable housing, and vibrant local culture make it an ideal destination for expats seeking a tropical and economical lifestyle. The Philippines, ranked fifth, also stands out with its low cost of living, warm hospitality, and stunning coastal destinations, making it a favorite among retirees and digital nomads alike.
Other Countries in the Top 10
Rounding out the Top 10 Most Affordable Countries to Live in 2024 are:
India – Offering a vast cultural landscape and extremely low living costs.
Mexico – Loved for its warm climate, coastlines, and lively local culture.
Thailand – Known for its expat-friendly cities, street food, and healthcare system.
Brazil – With its festive atmosphere and affordable urban living.
China – Where expats benefit from affordable transport, housing, and food.
As cost of living becomes a growing concern for people across the globe, these countries stand out for offering more than just savings. They provide opportunities for a balanced, enriched, and enjoyable lifestyle—and Vietnam continues to lead the way.
Southeast Asia is known for its rich cultural diversity and vibrant celebrations, and this is reflected in the number of public holidays each country observes. In 2024, Indonesia leads all ASEAN nations with the highest number of public holidays—a remarkable 27 days off, allowing citizens to celebrate an array of religious, national, and cultural events throughout the year.
Indonesia’s holiday calendar is shaped by the country’s pluralistic society. Major observances include Eid al-Fitr, Eid al-Adha, Nyepi (Balinese Day of Silence), Vesak (Buddha’s Birthday), Christmas, and Independence Day, among others. These holidays represent the nation’s diverse faiths and cultural traditions.
Cambodia follows closely with 22 public holidays, often steeped in Buddhist traditions and royal commemorations. Myanmar takes third place with 19 national holidays, also heavily influenced by religious and historical events.
In the middle range, both the Philippines and Thailand offer 18 national holidays each, reflecting a blend of religious and national observances. Brunei Darussalam and Malaysia come next, with 16 holidays apiece, marking Islamic festivals and royal milestones.
Vietnam grants its citizens 15 public holidays, covering events such as Tết (Lunar New Year) and National Day. Singapore, a global hub with a multicultural population, has 11 holidays, while Laos records the fewest in the region, with just 9 official days off in 2024.
These differences illustrate the unique cultural and religious makeups of each country and how they influence public life. For travelers and businesses alike, understanding each nation’s holiday calendar is essential for planning ahead and embracing the region’s festive spirit.
Vietnam’s previously bullish investment outlook is facing fresh headwinds, according to a sobering update from PYN Elite Fund. In a letter sent to investors following the stock market turbulence on April 3–4, the Finnish-managed fund warned that 2025 is shaping up to be a “very challenging” year for investors—marking a notable shift in tone from recent optimism.
Just weeks ago, PYN Elite Fund Manager Petri Deryng likened Vietnam’s economic hand to a “full house” compared to other countries’ “weaker cards.” That confidence has been tempered by the U.S.’s unexpected announcement of a sweeping 46% reciprocal tariff on Vietnamese goods—triggering renewed concerns over Vietnam’s export vulnerability.
Global Trade Shockwaves Could Hit Vietnam Hard
Deryng pointed to former President Donald Trump’s return to aggressive trade policies as a destabilizing force for the global economy. “While Vietnam still holds many positives, sudden tariff moves like this threaten to undercut growth, particularly in exports,” he warned.
PYN Elite is now making tactical adjustments to its portfolio in response to this volatile new environment, assessing stock-by-stock performance to preserve value. Still, the fund remains heavily weighted in banking stocks, which currently make up around 50% of its holdings.
According to Deryng, the banking sector is relatively insulated from the tariff storm, as loans tied to FDI and export companies account for only a small share of total lending. Despite a slowdown in bank profits during 2023–2024 due to real estate woes, the fund anticipates stronger performance in 2025 as public investment ramps up and the property market rebounds.
Tariffs Could Slash Vietnam’s Export and GDP Growth
The 46% tariff shock from the U.S. has cast uncertainty over Vietnam’s key export industries. One such example is Vinh Hoan, a major pangasius exporter to the U.S., which makes up 2% of PYN Elite’s portfolio. Its outlook has now become less certain.
On the flip side, PYN Elite has increased its stake in MWG (Mobile World Group), even buying more shares during the April 3–4 dip when MWG stock fell by over 10%. The fund also quietly added a company linked to Vietnam’s infrastructure and private construction sectors, though it did not reveal the name.
Deryng voiced concern over allegations that Vietnam is acting as a transshipment point for Chinese goods en route to the U.S.—a claim that, if proven, could lead to stricter trade measures. However, the situation remains fluid, as a high-level Vietnamese delegation led by the Deputy Prime Minister is currently in Washington for negotiations.
Should the U.S. maintain the 46% tariff, Deryng estimates Vietnam’s exports to the U.S. could fall by 10–15%. This would translate into a direct hit to GDP, shaving off 1–3 percentage points from 2025’s growth target—bringing the projected growth rate down to just 4.5–6.5%, compared to earlier expectations of 7–8%.
Turning Inward: Vietnam May Boost Domestic Spending
With external risks mounting, PYN Elite expects Vietnam to pivot further toward domestic growth. The government is likely to double down on public investment and stimulate private sector activity to counterbalance global trade pressures.
Despite the turbulence, Deryng remains cautiously optimistic. “We continue to look for resilient sectors and long-term opportunities within Vietnam’s market,” he said.
As global trade enters a new era of uncertainty, Vietnam’s ability to adapt and remain competitive will be tested more than ever—and investors will be watching closely.
In a proactive move to safeguard Vietnam’s export integrity and maintain strong international trade relations, particularly with the United States, Prime Minister Pham Minh Chinh has directed ministries, local authorities, and overseas diplomatic missions to crack down on the illegal import of goods from third countries disguised as Vietnamese exports.
The direction came during an online conference on April 7 between the Prime Minister, government officials, business leaders, and Vietnamese representatives abroad. The meeting focused on adapting to the rapidly shifting landscape of global trade, following the U.S. announcement of new tariff policies—potentially including a 46% tax on certain Vietnamese imports.
Safeguarding Vietnam’s Reputation in Global Trade
Prime Minister Chinh emphasized the need for Vietnamese enterprises and diplomatic missions to remain vigilant against trade fraud, especially origin evasion, which can severely damage Vietnam’s reputation and threaten its access to key markets.
To address these risks, he instructed government agencies to intensify monitoring, enforcement, and transparency. “We must prevent any misuse of Vietnam as a transit point for goods from third countries destined for the U.S.,” he stated.
Strategic Vision: Independence, Innovation, and Integration
The Prime Minister underscored Vietnam’s commitment to an independent and self-reliant economy—open to the world, yet resilient and diversified. This aligns with Resolution 59-NQ/TW (issued January 24, 2025) and the recent article by General Secretary To Lam on international integration in the new era.
Vietnam is pushing forward with its “strategic quartet,” which includes:
Breakthroughs in science, technology, and innovation
Administrative and political system reforms
Infrastructure development
Empowering the private sector as a growth engine
These efforts are being supported by three strategic pillars: institutional reform, improved infrastructure, and skilled human resources.
Strengthening Global Connections
The Prime Minister urged Vietnamese missions abroad to deepen connections between Vietnamese enterprises and foreign partners. They are expected to monitor local markets, offer insights, and serve as bridges for trade, investment, and innovation. Regular communication with domestic agencies is also crucial to coordinate policy and support.
Enterprises, meanwhile, are called on to upgrade product quality, embrace digital transformation, and diversify markets and supply chains—reducing dependence on any single country.
Managing Trade Tensions with the U.S.
Regarding the U.S. tariff move, PM Chinh advocated for a calm and strategic approach—balancing short- and long-term responses through diplomacy, negotiation, and trade policy. He affirmed that while the U.S. remains Vietnam’s largest export market, it is not the only one. “We must diversify and develop new markets to ensure sustainable growth,” he said.
To support affected businesses, the government is also considering tax and fee reductions, credit packages, and other relief measures.
United Effort Toward 8% Growth in 2025
Looking ahead, PM Chinh expressed confidence that with unity, determination, and strategic thinking, Vietnam can achieve its ambitious target of 8% GDP growth in 2025—and lay the groundwork for double-digit growth in the future.
Delegates at the conference echoed these views, emphasizing the need to seize opportunities amid global shifts and strengthen Vietnam’s global trade position by adapting, innovating, and remaining compliant with international norms.
Vietnam’s tourism industry is off to a historic start in 2025, welcoming 6 million international visitors in the first three months of the year—the highest number ever recorded in a single quarter, according to the General Statistics Office.
The remarkable surge signals a robust rebound and renewed global interest in Vietnam as one of Asia’s most attractive travel destinations. Compared to the same period last year, international arrivals have surged by over 50%, thanks to a combination of visa policy reforms, targeted tourism promotions, and growing regional connectivity.
Strong Momentum Across Key Markets
According to data released by tourism authorities, the largest groups of international visitors came from South Korea, China, the United States, Japan, and Europe. New flight routes and streamlined visa processes—especially the rollout of extended e-visas and visa-free travel for select countries—have made it easier than ever for foreign travelers to explore Vietnam.
Tourism hotspots such as Hanoi, Da Nang, Hoi An, Phu Quoc, and Ho Chi Minh City have reported strong hotel occupancy rates, while emerging destinations like Ninh Binh, Quy Nhon, and Ha Giang are also seeing increased interest from international travelers seeking authentic and off-the-beaten-path experiences.
Strategic Vision and Investment Pay Off
The milestone reflects the success of the government’s strategic tourism development plan, which focuses on building high-quality infrastructure, improving services, and promoting cultural and eco-tourism. Vietnam’s participation in international tourism fairs, digital marketing campaigns, and bilateral partnerships has also played a key role in drawing travelers from all over the world.
Minister of Culture, Sports, and Tourism Nguyen Van Hung hailed the achievement as “a powerful sign that Vietnam’s tourism brand is rising on the global stage,” and reaffirmed the country’s goal of welcoming 18–20 million foreign visitors in 2025.
A Promising Outlook for Investors
This tourism boom presents a compelling opportunity for foreign investors in hospitality, F&B, transportation, entertainment, and real estate. With the government continuing to improve visa policies, promote public-private partnerships, and invest in tourism infrastructure, Vietnam is rapidly cementing its position as a top-tier tourism and lifestyle destination in Southeast Asia.
On April 5, a total of 52 traffic accidents occurred across Vietnam, resulting in 32 fatalities and 22 injuries, according to the Traffic Police Department (C08) under the Ministry of Public Security.
Throughout the day, local traffic police forces nationwide conducted inspections and handled over 8,600 violations related to traffic order and safety. As a result, authorities temporarily impounded 37 cars, more than 2,300 motorbikes, and 90 other vehicles. Additionally, 426 driver’s licenses were revoked, and 1,085 cases had penalty points deducted from their licenses.
During the weekend, traffic police across the country also took action against:
Over 1,600 cases of alcohol-related driving violations
More than 2,000 speeding violations
114 cases of overloading cargo beyond legal limits
10 cases involving drug use while operating vehicles
On the expressways, patrol teams from the Traffic Police Department checked and documented 204 violations, resulting in 72 driver’s license suspensions, 50 cases with penalty point deductions, and 2 vehicles being impounded.
In the waterways, units from the C08 Waterway Patrol Teams I and II, along with local traffic police departments, identified and handled 204 violations of inland waterway regulations.
Meanwhile, three violations related to railway traffic safety were also discovered and handled by local traffic police.
On April 2, 2025, U.S. President Donald Trump announced a bold new set of tariffs under the banner of a “Declaration of Economic Independence.” This move marks a significant shift towards protectionism, aiming to protect American industries from what Trump calls unfair foreign competition. At the center of the strategy are broad-based tariffs combined with targeted country-specific duties.
Asia in the Spotlight: Countries Most Affected by the New Tariffs
While the universal baseline tariff applies a 10% duty on nearly all imported goods into the US, several Asian countries face much harsher penalties. The tariffs seem to target countries that supply large volumes of affordable consumer goods and industrial components to the U.S.
Here are some of the most impacted Asian sourcing countries:
Country
Existing Tariffs on USA (%)
New Reciprocal Tariff (%)
Vietnam
90
46
China
67
34
Thailand
72
36
India
52
26
Indonesia
64
32
Malaysia
47
24
Cambodia
97
49
Bangladesh
74
37
This list shows how Southeast Asian nations — many of which have been promoted as alternatives to China under the “China Plus One” strategy — are now directly targeted. Vietnam, in particular, faces some of the highest reciprocal tariffs, almost doubling import costs for US buyers.
Key Impacts on Businesses: Costs, Supply Chains, and Inflation
The most immediate effect is on import costs, which will inevitably be passed along the supply chain. For sectors like furniture, apparel, electronics, and automotive components — where Vietnam, Thailand, and Malaysia are major players — the impact will be especially severe.
Increased Prices: Electronics, textiles, and machinery from Asia will be more expensive for U.S. businesses and consumers.
Supply Chain Reassessments: Many companies who shifted part of their sourcing to Vietnam or Southeast Asia to diversify away from China will now need to reconsider.
Inflation Pressure: Higher import costs could push up consumer prices, contributing to inflation concerns in the U.S. market.
Uncertainty: Businesses must anticipate potential retaliatory tariffs and disruptions in global trade agreements.
Strategies for Sourcing Amid New Tariffs: Diversify, Localize, or Optimize?
For companies sourcing from Asia, especially small and medium enterprises (SMEs), this situation creates both risks and opportunities. Here are some actionable strategies:
Supplier Diversification: Countries like the Philippines, India, or Bangladesh may still offer competitive advantages depending on specific products.
Partial Reshoring: Some companies may consider moving part of their production back to the U.S. to avoid tariffs entirely, particularly for higher-margin or specialized products.
Optimize Supply Chains: Reviewing and renegotiating contracts, optimizing logistics, or shifting to countries with lower tariffs could minimize the impact.
Explore Non-Tariffed Countries: Some Asian countries (like Singapore or Pakistan) face lower or no additional tariffs under the current framework.
Vietnam and Southeast Asia: Still Relevant or Too Costly?
Vietnam has long been a prime sourcing destination for industries seeking quality manufacturing at competitive costs. However, with the new 46% reciprocal tariff, businesses sourcing from Vietnam must carefully analyze if they can absorb, pass on, or circumvent these additional costs.
In the long term, businesses might find that Vietnam’s non-price advantages (speed, reliability, specialization) still justify the higher costs for certain products. However, they will likely combine Vietnam with other sourcing hubs in the region to reduce risk.
Trump’s tariffs are set to reshape global trade — but they don’t necessarily close the door on sourcing from Asia. Rather, they push companies to make smarter, more resilient supply chain decisions. For many businesses, balancing between tariffed and non-tariffed sourcing countries will be the new normal.
Ho Chi Minh City, Vietnam – March 25, 2025 – On March 24–25, the closing event of the “Khơi Nguồn Mer Ước“ (Mer Wishes Source) project took place at FPT University, drawing in more than 400 enthusiastic participants. This impactful two-day event provided a powerful and emotional experience, inspiring attendees to better understand the challenges facing Khmer children in the Mekong Delta in their pursuit of education.
From the moment participants arrived, they were immersed in a thought-provoking journey through the Cham Mer interactive game system. By scanning a QR code, each attendee unlocked a personalized adventure featuring four characters — Son, Lam, Kim, and Thach — each representing real-life educational barriers such as language, economic hardship, and social prejudice.
Insightful and Immersive Stations
Mer Bulletin Board:
Participants began their journey by engaging with real-world data on Khmer children’s education. Through interactive games and information discovery, they gained insight into inequality in the current system and received game codes to progress further in Cham Mer.
Prejudice Barrier Station:
A key highlight of the event was the immersive “Prejudice Barrier” experience. Guests entered a symbolic space filled with black notes (representing prejudice) and pink notes (representing the children’s dreams). With 8D audio simulations and the VR game Beat Saber, they experienced the emotional weight of discrimination firsthand. The character “Kim” introduced a heightened challenge, underscoring the deep-rooted struggles that many Khmer children endure.
Economic Barrier Station:
At this station, participants encountered the harsh realities of educational inequality. Some characters, like Lam and Thach, were given worn-out school supplies and asked to sit on silver trays instead of desks—mirroring the scarcity faced by children in vulnerable communities. By using Power Cards (State, Teacher, Opportunity), players could access support and move forward in their mission.
Language Barrier Station:
Language was presented as a formidable challenge. Without support, players had to complete Khmer exercises unaided. Those holding specific Power Cards received help: a phonetic table from the State card, or interactive AR lessons with the Teacher card. Each layer highlighted the difficulties Khmer children face due to language barriers and the importance of tailored support.
Journey’s End: Visualizing a Better Future
At the final station, players reflected on the challenges they overcame and the tools they used. Using AI, the system generated a vision of what the future could look like for their avatars — symbolizing the brighter future awaiting Khmer children when provided with timely and meaningful support.
Before leaving, participants left their signatures on the backdrop wall — a powerful mark of their commitment to spreading awareness and advocating for equal educational rights. They also received small gifts and advanced to a new level in the Cham Mer game, continuing their advocacy journey.
A Lasting Impact
The “Mer Wishes Source” closing event wrapped up with heartfelt responses and deep impressions from more than 400 students, volunteers, and partners. More than just an event, it sparked empathy, reflection, and a sense of responsibility to support educational equity for all children, regardless of background.
Sau 5 năm triển khai, dự án “Đến trường an toàn” của Prudential phối hợp cùng Ủy Ban An toàn Giao thông Quốc Gia, Bộ Giáo dục & Đào tạo và Quỹ phòng chống Thương vong Châu Á (AIP) đã đạt được những kết quả tích cực khi ghi nhận tỷ lệ đội mũ bảo hiểm trung bình của học sinh các trường dự án tăng từ 42% đến 78% và mức độ am hiểu về giao thông đường bộ của các em cũng tăng từ 50% lên 75%(*), thông qua việc tiếp cận 15,000 học sinh, 580 giáo viên và hàng ngàn phụ huynh tại 23 trường tiểu học tại 6 tỉnh thành.
Ngày 22 tháng 03 năm 2025 – Ngày hội An toàn giao thông cấp liên tỉnh lần đầu tiên do công ty TNHH Bảo hiểm Nhân thọ Prudential Việt Nam (“Prudential”) phối hợp cùng Ủy Ban An toàn Giao thông Quốc Gia, Bộ Giáo dục và Đào tạo và các đối tác địa phương tổ chức đã thu hút sự tham gia của hơn 500 học sinh, phụ huynh, giáo viên và lãnh đạo các cấp, ban ngành tỉnh Gia Lai, Quảng Ngãi và Yên Bái.
Học sinh, giáo viên cùng các phụ huynh từ 7 trường dự án đến từ tỉnh Gia Lai, Yên Bái và Quảng Ngãi đã tập trung về Nhà thiếu nhi thành phố Pleiku, tỉnh Gia Lai để tham dự Ngày hội An toàn giao thông (ATGT).
Đến với ngày hội, các em học sinh được tham gia chuỗi các hoạt động vui chơi sôi nổi, đồng thời, tranh tài kiến thức về an toàn giao thông để tìm ra Siêu nhí an toàn. Đây là lần đầu tiên ngày hội được tổ chức với quy mô cấp liên tỉnh. Ba đội thi xuất sắc tới từ Trường Tiểu học Nguyễn Trãi, Trường Tiểu học Tịnh Bình và Trường Tiểu học & THCS Việt Thành đã vượt qua hàng nghìn học sinh để đại diện ba tỉnh tham gia tranh tài tại Ngày hội. Thông qua sự kiện, các em đã tự tin áp dụng kiến thức và kỹ năng an toàn giao thông sau nhiều tháng dự án “Đến trường an toàn” được triển khai tại các trường.
Vòng chung kết với 3 phần thi: Khởi động, Vượt chướng ngại vật và Về đích. Trải qua các phần thử thách, các em học sinh không chỉ được luyện tập và phát triển các kiến thức và kỹ năng liên quan đến chủ đề an toàn giao thông đã được trang bị thông qua dự án, mà còn rèn luyện kỹ năng làm việc nhóm, xử lý tình huống và có cơ hội giao lưu, học hỏi với các trường. Điều đặc biệt, 3 dự án nhỏ lan tỏa thông điệp an toàn giao thông đến với cộng đồng đã được triển khai bởi chính các bạn học sinh với những sáng kiến đi vào thực thi tạo tác động bền vững và lâu dài. Sau 3 phần thi hấp dẫn và thú vị, đội học sinh đến từ Trường Tiểu học & THCS Việt Thành – Tỉnh Yên Bái đã dành chiến thắng và được vinh danh trở thành Siêu nhí an toàn năm học 2024 -2025.
Bên cạnh cuộc thi, các giáo viên, phụ huynh và học sinh có mặt tại sự kiện được cùng nhau tham gia chuỗi các trò chơi vận động thể chất và trí tuệ liên quan đến chủ đề an toàn giao thông với tên gọi là “Siêu nhí hành động” dưới sự hỗ trợ của gần 40 tình nguyện viên Prudential Việt Nam. Đặc biệt, các học sinh và giáo viên được hóa thân vào thế giới hoạt hình của nhân vật Gumball thông qua công nghệ thực tế ảo (VR) để tìm đường đến trường an toàn. Sự kiện đã mang đến một sân chơi bổ ích và lý thú, giúp các em học sinh trang bị được kiến thức và kỹ năng bảo vệ an toàn cho chính mình khi tham gia giao thông đường bộ.
Ông Lê Kim Thành – Phó chủ tịch chuyên trách – Ủy ban ATGT Quốc gia chia sẻ: “Dự án “Đến trường an toàn” là dự án thiết thực và truyền tải một thông điệp ý nghĩa. Dự án cũng thể hiện sự quan tâm đặc biệt dành cho thế hệ tương lai của đất nước; không chỉ tạo dựng cho các em học sinh con đường đến trường an toàn, văn minh mà còn giáo dục tuyên truyền, trang bị cho các em kiến thức về an toàn giao thông”
Ngày hội An toàn giao thông cấp liên tỉnh là sự kiện có ý nghĩa tổng kết hành trình 5 năm dự án Đến trường an toàn, góp phần vào sự thành công trên hành trình bảo vệ trẻ em trên đường đến trường. Sau 5 năm thực hiện, dự án đã tiếp cận được 15,000 học sinh, 580 giáo viên và hàng ngàn phụ huynh tại 23 trường tiểu học tại 6 tỉnh thành. Những kết quả tích cực của dự án đã được ghi nhận với tỷ lệ đội mũ bảo hiểm trung bình của học sinh các trường dự án tăng từ 42% đến 78%, và mức độ am hiểu về giao thông đường bộ của các em cũng tăng cao từ 50% lên 75%(*). 13 khu vực cổng trường đã được cải tạo và nâng mức độ an toàn từ 1 sao (Mức độ nguy hiểm) đến 3-4 sao (Mức độ an toàn) dựa trên Đánh giá tiêu chuẩn toàn cầu về chất lượng đường bộ (IRAP).
Đánh giá tỷ lệ đội mũ bảo hiểm: tiến hành quay chụp tại khu vực cổng trường và xử lý dữ liệu để đánh giá tỷ lệ đội mũ bảo hiểm trước và sau khi dự án can thiệp
Các em học sinh chụp hình cùng đại sứ Gumball tại sự kiện
Về chương trình SAFE STEPS Kids tại Châu Á
SAFE STEPS Kids được phát triển bởi Prudence Foundation với sự hợp tác của Cartoon Network và Liên đoàn Chữ thập đỏ và Trăng lưỡi liềm đỏ quốc tế (IFRC). Chương trình nhằm mục đích trang bị cho hàng triệu trẻ em châu Á những kĩ năng quan trọng để ứng phó trong trường hợp khẩn cấp hoặc tình huống thảm họa, góp phần mang đến cho thế hệ trẻ một tương lai bền vững hơn. Chương trình SAFE STEPS Kids bao gồm 12 phim ngắn tuyên truyền (public service announcement), mỗi phim ngắn kéo dài 50 giây, với sự xuất hiện của các nhân vật trong loạt phim hoạt hình nổi tiếng đóng vai trò người kể chuyện để nâng cao nhận thức và cung cấp các thông tin mang tính giáo dục, với các thông điệp chính đã được IFRC chấp thuận. Những phim ngắn này đã được trình chiếu trên kênh truyền hình Cartoon Network trên toàn khu vực Châu Á với hơn 34 triệu người theo dõi mỗi ngày. Để biết thêm thông tin, hãy truy cập http://www.safestepskids.com và http://www.prudencefoundation.com
Về Prudential Việt Nam
Công ty TNHH Bảo hiểm Nhân thọ Prudential Việt Nam (Prudential) là thành viên thuộc Tập đoàn Prudential plc, tập đoàn cung cấp các giải pháp bảo hiểm nhân thọ, sức khỏe và quản lý tài sản tại 24 thị trường trên khắp Châu Á và Châu Phi. Sứ mệnh của Prudential là trở thành người bạn đồng hành và người bảo vệ đáng tin cậy nhất cho các thế hệ hôm nay và mai sau, thông qua việc cung cấp các giải pháp tài chính và sức khỏe đơn giản và dễ tiếp cận.
Tính đến hết tháng 6 năm 2024, Prudential có số vốn điều lệ 7.698 tỷ đồng và kinh doanh tất cả các nghiệp vụ bảo hiểm nhân thọ với mạng lưới kinh doanh rộng khắp cả nước bao gồm 12 chi nhánh, 09 văn phòng đại diện, 04 địa điểm kinh doanh, hơn 250 văn phòng tổng đại lý và văn phòng giao dịch, trên 120.000 đại lý cá nhân, cá nhân trực thuộc tổng đại lý, đại lý tổ chức
Với khẩu hiệu “Lắng nghe. Thấu Hiểu. Hành động.”, Prudential khẳng định cam kết luôn đặt khách hàng làm trọng tâm trong mọi hoạt động, mang đến những giải pháp sáng tạo và toàn diện để bảo vệ an toàn tài chính, giúp khách hàng gia tăng tài sản và chủ động làm chủ các kế hoạch trong cuộc đời của mình.
