Vietnam’s budget carrier Vietjet Air has been ranked among the Top 6 most valuable airline brands in ASEAN and recognized as Vietnam’s most valuable airline brand in 2025, according to the latest report by Brand Finance, the UK-based global brand valuation consultancy.
The honor places Vietjet alongside some of Asia’s most established carriers, including Singapore Airlines, Thai Airways, and Malaysia Airlines, underscoring the Vietnamese airline’s fast-rising profile and international credibility.
“This recognition reflects the growing confidence of our customers, investors, and partners worldwide,” said Ho Ngoc Yen Phuong, Vietjet’s Deputy CEO and Board Member. “We remain committed to delivering comfortable, affordable, and sustainable flights while strengthening Vietnam’s position on the global aviation map.”
A Fast-Growing Brand with Global Ambitions
Vietjet’s brand strength has been built on aggressive network expansion, fleet modernization, and diversified services. The airline now operates 130 aircraft across more than 170 routes, having carried over 250 million passengers since its founding.
In the first nine months of 2025, Vietjet reported revenue of VND 52.3 trillion (USD 2.1 billion), gross profit of VND 6.7 trillion (USD 270 million), and pre-tax profit of nearly VND 2 trillion (USD 80 million) — a 28% increase year-on-year. As of November 7, the carrier’s market capitalization reached VND 105.3 trillion (USD 4 billion), cementing its status as one of Vietnam’s top listed companies.
The airline continues to evolve into a global aviation group model, backed by hundreds of new aircraft orders, expanding intercontinental routes, and implementing eco-friendly initiatives under its “Fly Green” sustainability strategy.
Regional and Global Recognition
The Brand Finance ranking adds to a growing list of accolades for Vietjet. Earlier this year, the airline was named “Best Enterprise in Southeast Asia’s Tourism Industry” at the ASEAN Business Awards 2025 and received multiple international distinctions from Skytrax, AirlineRatings, and the World Travel Awards.
Vietjet is a member of the International Air Transport Association (IATA) and holds the IOSA Safety Certification, the global benchmark for operational safety. It has been awarded a 7-star safety rating — the highest in the world — by AirlineRatings, and was listed among the Top 50 Airlines Worldwide for Operational and Financial Health by AirFinance Journal in both 2018 and 2019.
Brand Finance: The Global Standard in Brand Valuation
Founded in 1996 and headquartered in London, Brand Finance is one of the world’s most respected brand valuation and financial consulting firms, producing over 6,000 brand valuation reports annually across more than 25 countries. Its rankings assess brand strength based on financial performance, marketing investment, reputation, and influence to reflect a company’s true global market standing.
A Rising Force in ASEAN Aviation
Vietjet’s ascent to the top tier of ASEAN’s airline brands highlights Vietnam’s growing role in regional aviation. From a low-cost carrier to a globally recognized brand, Vietjet is redefining how emerging-market airlines can compete on innovation, customer experience, and sustainability.
As the airline continues expanding across Asia, Europe, and beyond, its latest recognition not only solidifies Vietjet’s leadership in Vietnam’s aviation industry but also signals Vietnam’s emergence as a regional hub for affordable, green, and forward-looking air travel.
The nickname “Bikini Airline” comes from a 2012 marketing campaign by Vietjet Air, when the airline made global headlines for featuring flight attendants wearing bikinis during an inaugural flight to Nha Trang — one of Vietnam’s most popular beach destinations.
Vietjet launched the bikini flight as a one-time promotional event tied to a beach-themed campaign. The stunt featured models (not regular flight attendants) dressed in red-and-yellow bikinis — matching the airline’s brand colors — dancing in the cabin to celebrate the new coastal route. Photos and videos quickly went viral across Vietnam and international media outlets.
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