What is global strategy? And why is it important?
A global strategy is one that a company takes when it wants to compete and expand in the global market. In other words, a strategy businesses pursue when they wish to expand internationally. A global strategy refers to the plans an organization has developed to target growth beyond its borders. Specifically, it aims to increase the sales of goods or services abroad.
Steve Sidhu – CEO and Global Business Executive at CSS Partners will visit Vietnam and talk about “Defining Global Strategies to Go Abroad”. Details as below:
Time: 09:00-11: 00am, Friday 30th August 2019
Venue: En Tea House & Restaurant, Floor M, 308c Dien Bien Phu, Phuong 4, District 3, HCMC
Register: Click here
Ticket Fee: 400,000 VND (Professionals)

In this presentation the speaker will talk about Vietnam in the past, today and its future process to go abroad. Vietnam has come along way since 1986 and currently has outperformed in the local market with significant increases in GDP, FDI, tariff reductions and other areas.
Organizations go abroad for a number of reasons hence mostly speaking to increase and grow their operations. These may include generating more revenues, competing for new sales, expanding from home base, investment opportunities, diversifying and recruiting new talent to grow the business more by bringing exceptional talent.
Looking abroad is a strategy that is influenced by many factors and is typically implemented and takes time. At times governments will incentivize expansions into global markets.
With the digital era this has enabled small businesses to expand their reach beyond the domestic market and to tap into a segment of the global audience that is interested in their products and services. In fact, a global strategy can ensure long-term success of a company, and should cover some of the most important aspects.
The speaker will cover all these points in the presentation to enable Vietnamese companies to cross borders and know what is required in developing that global strategy to make their business a success.
This topic would have benefit anyone wanting to know more about global expansion.
About Steve Sidhu
He is an accomplished global business executive living in Tokyo Japan, born in Australia. Steve is award-winning and results-driven global executive who has excelled at creating new business and utilization of networks. He has demonstrated success in building relationships with global companies in business development expansion covering international, sales and marketing strategies and advisory work. He has assisted some global companies in expanding abroad covering various products and services.
His aim is to educate corporates on the requirements on going abroad and points to consider.
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