The husband and wife team behind Mailisa, one of Vietnam’s most prominent beauty chains, have drawn attention not just for their sprawling cosmetic business but also for a lifestyle marked by luxury estates, rare supercars, and high-profile philanthropy.
Authorities recently conducted inspections across several Mailisa clinics, seizing documents to support an ongoing investigation. During this period, the salons temporarily halted operations, attracting nationwide media coverage.
Founded in 1998 by Phan Thi Mai — widely known as Mailisa — and her husband Hoang Kim Khanh, the brand now employs roughly 2,000 staff across Vietnam. Beyond running one of the country’s largest cosmetic networks, the couple is known for a portfolio of high-value assets.
A Mansion and a Supercar Collection
In September 2024, the Mailisas unveiled a 4,000 square meter villa in Ho Chi Minh City’s District 12, reportedly taking nearly five years to complete. The property reflects the scale of their wealth and taste for luxury.
Khanh is also recognized as one of Vietnam’s leading supercar enthusiasts. His collection includes rare models such as Koenigsegg Regera, McLaren Senna, Lamborghini Aventador S, Ferrari SF90 Stradale, and several high-end Bentleys. In March 2024, dozens of these vehicles made a public appearance in Da Nang, highlighting the rarity and value of their fleet. The couple reportedly owns around 40 cars, supported by 40 to 50 staff including chauffeurs and attendants.
Generous Pay and Employee Perks
Mailisa clinics are known for competitive compensation. Entry-level advisors earn 20 to 40 million VND per month, while branch or department managers can earn 30 to 60 million VND. Receptionists earn 15 to 20 million VND monthly. Social media posts suggest some employees make over 100 million VND per month, with additional bonuses at year-end. Staff also undergo training in communication, body language, and professional presentation to maintain high service standards.
According to the announcement on the website, consultants of the Mailisa Beauty Salon chain are paid a salary of 20-40 million VND/month, no experience required (Photo: Screenshot).
Philanthropy and Public Influence
Beyond business, Mailisa is active in philanthropy, reportedly donating hundreds of billions of VND to support communities in central, northern, and highland regions of Vietnam. Mai has a strong online presence, with millions following her on TikTok and Facebook, where she frequently shares insights into her business, lifestyle, and charitable work.
The Mailisas’ story offers a window into Vietnam’s booming beauty industry and the growing influence of high-profile entrepreneurs who combine luxury, media presence, and philanthropy.
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