Christmas is just a few days away so people in Ho Chi Minh City have flocked to the sparkling downtown area for celebration.The cold weather in Ho Chi Minh City in recent days has added more Christmas atmosphere to the tropical city as the holiday is around the corner.People dart every night in droves to downtown areas where shopping malls and churches are decorated beautifully for Christmas.They walk, take photos and enjoy the atmosphere with their families and friends.
Below are a series of photos capturing how people in the vibrant city enjoy Christmas in unusually cold weather:
A man carries a baby while walking on a sidewalk decorated with sparkling lights in District 1, Ho Chi Minh City. Photo: Tuoi Tre
A kid smiles while hanging out with his parents for Christmas celebration. Photo: Tuoi Tre
A young pair pose for a picture together in front of a shopping mall. Photo: Tuoi Tre
A cold spell has made Christmas headband and hats easier to sell in Ho Chi Minh City. Photo: Tuoi Tre
A young man wears a Santa Claus costume to sell Christmas stuff like reindeer headbands and Noel hats. Photo: Tuoi Tre
A reindeer headband costs VND40,000 (US$1.7) and a Noel hat fetches VND50,000 ($2.2). Photo: Tuoi Tre
Christmas decorations are sold at a mall. Photo: Tuoi Tre
Giant Christmas trees are seen at a shopping mall in District 1, Ho Chi Minh City. Photo: Tuoi Tre
A young lady wears a reindeer headband outside a shopping mall in District 1, Ho Chi Minh City. Photo: Tuoi Tre
A group of young ladies pose in front of a vividly decorated shopping mall. Photo: Tuoi Tre
A group of young ladies pose in front of a vividly decorated shopping mall. Photo: Tuoi Tre
The renowned pink-colored Tan Dinh Church in District 1, Ho Chi Minh City has been one of the most-visited places. Photo: Tuoi Tre
A Christmas-themed music show at Tan Dinh Church on December 12, 2017. Photo: Tuoi Tre
Children prepare for performing at Tan Dinh Church. Photo: Tuoi Tre
Many families take their children out to enjoy the fresh cold weather and Christmas atmosphere. Photo: Tuoi Tre
The latest storm is forecast to make landfall in southern Vietnam just after Christmas.
A tropical depression has grown into a storm and is on track to enter the South China Sea, known as the East Sea in Vietnam, to join Storm Kai-Tak, which has been in the country’s waters since Monday.
The latest storm, known as Tembin, was to the east of the Philippines as of Thursday morning.
Meteorologists said after passing through the Philippines, Tembin may enter the East Sea and land in southern Vietnam on December 26, making it the 16th storm to hit Vietnam this year.
“The storm has yet to enter Vietnamese waters, but we will be following it closely to provide a more exact forecast,” the Southern Regional Hydrometeorological Center said Thursday.
Meanwhile, Kai-Tak was 180 kilometers (110 miles) from the Spratly Islands with wind speeds of up to 100 kilometers per hour at 7 a.m. on Thursday.
In the next 24 hours, it will keep moving at a speed of 15km per hour and is expected be around 340km off Con Dao Island in Ba Ria-Vung Tau Province by 4 a.m. on Friday.
Kai-Tak will cause rough seas along the southern coast of Vietnam, forecasters said.
The storm strengthened from a tropical depression east of the Philippines on Thursday before making landfall in the archipelago nation.
It had killed 43 people and left dozens missing as of Tuesday, said an AFP report.
This year has been a stormy one for Vietnam with 15 storms so far in the East Sea including Typhoon Damrey, which inflicted heavy damage on the south-central region in early November.
According to official reports, natural disasters left 390 people dead or missing in Vietnam in the first 11 months of the year and injured 657 others, while causing damage worth around VND52.2 trillion ($2.34 billion).
GBS, a business and legal services company in Vietnam has just launch a company set up bundles for foreign investors, who propose to set-up foreign invested company in Vietnam.
The GBS experienced consultants are available to advise the investors on the business sectors, activities, types of company they plan to operate, prepare all required documents, submit the application and follow up with the competent authorities regarding until the Investment Certificate and Enterprise Registration Certificate being granted. GBS consultants also support investors to register for tax, open bank account and deal with legal issues. Normally, within 15 working days, the foreign invested company will be ready to start.
With macro stability, low inflation rate, stable local currency, Vietnam is luring foreign investors more and more. But, most of investors are not familiar with Vietnamese legal procedures. Foreign investment is also subject to a broad range of conditions and limitations set forth by the local regulations, especially those that are not specified or provided in detail in Vietnam’s WTO Commitments.
This company set up package offered by GBS is best if the investors are not experienced in setting up a company and save time and cost. All company documents will be transferred to investors online.
If you are a potential investor to Vietnam, contact the consultant at: Viber | WhatsApp | Hotline: +849030189033 or email: info@gbs.com.vn
GBS is one of the Asian pre-eminent business legal services firms with significant depth and range of resources across the region. The firm prides itself on its approachable and team based way of working. GBS always strives to exceed the expectations of its clients, which include corporates from all the commercial and industrial sectors, trade bodies and not for profit organizations. The firm provides them with the highest quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.
Digital disruption, artificial intelligence, automation, virtual reality, conversational UX… these were just some of the predictions our team made at the beginning of 2017 for the coming year. One truly action-packed 12 months later, then, it’s time to see how closely reality matches up to expectations.
We’ve once again turned to our team for their thoughts, asking them to pull out highlights from our original predictions post along with updates on the current technological landscape:
Digital disruption
The ‘fintech’ (financial technology) industry was noted as one to watch for digital disruption in 2017, and there have definitely been significant advancements in this area. Global fintech adoption has risen on average from 16% in 2015 to 33% in 2017, while the UK has seen record-breaking investment in the space. A notable example is the story of mobile-only bank Monzo, which this year received its full UK Banking licence; coming from nowhere two years ago to roll out current accounts to over 400,000 members.
Outside the fintech space too, disruption has been prevalent thanks to organisations such as Tesla. Not only have they just shipped their new Model 3, a value electric car starting at $35,000, they’ve also taken aim at the trucking market with the launch of their Tesla Semi, and look set to advance automation within the freight and driving market, which currently employs about 9% of the US workforce.
Finally for this section, in our original post Box UK’s Head of Operations commented that:
“Only when organisations can capture the imagination of their people to encourage them to think digitally – and collaborate and innovate to drive a digital agenda – will they be able to truly operate at the speed of digital.”
This absolutely remains true, with people becoming an ever-greater focus for digital transformation. In particular adaptability and appetite for change remain high on the list of desirable skills for talent, as the rate of progress across all industries only continues to increase.
The Internet of Things (IoT)
Many of our contributors mentioned the Internet of Things as a key trend for 2017, and indeed this year has seen many known and trusted names – including Samsung and Google – further develop not just their own products but IoT ‘hubs’. Allowing multiple, disparate internet-enabled devices and services to be connected together, this has helped deliver greater value to consumers, as well as enabling businesses to better join up and interrogate data for a richer, more comprehensive picture of their audience.
Unfortunately, however, we have also seen hackers take advantage of these devices, with stories emerging of 175,000 IoT cameras found vulnerable to remote hacking due to a flaw, and of two million message recordings from an IoT teddy bear totally exposed online, among many others.
Artificial Intelligence (AI)
As predicted, AI capabilities have continued to advance this year. Perhaps the most headline-grabbing stories have been competitions that pit computers against humans, with AI programs winning big in poker and at Go – a Chinese game that due to its complexity was thought to be impossible for a computer to win. (The chess crown, conversely, was taken more than 20 years ago by Deep Blue against Garry Kasparov.)
Away from the more theoretical applications of AI, nearly every car manufacturer is preparing itself for autonomous/self-driving. While the mainstream use of this technology is still some years away, the pace and competition seems to be increasing, with a number of prototypes already being tested on roads.
Automation
The increased application of Robotic Process Automation (RPA) has continued the drive towards automation and beyond. Whether the claims that RPA is going to create jobs are true remains to be seen, but efficiencies are certainly being driven through the application of these technologies.
This is also a trend that looks set to continue into 2018, as acquisition activities within the RPA vertical by some of the large systems integrators (such as Accenture) have seen entire teams of talent acquired in one go, as part of efforts to stay ahead of this fast-developing area.
Data management
Of course, all of these advances have seen the anticipated explosion of data continue at pace. Consequently, to make sense of the wealth of information available more and more data visualisation techniques are being employed, with tools such as Tableau and HighCharts for example making it easier for others to see and “feel” the data they are generating, to support better decision-making.
In addition to this, the increase in available data has also led to structural and cultural changes in many organisations. As almost everything can now be measured, the removal of silos to enable a more holistic and wide-ranging view is high on the target list of each and every Chief Information Officer – who in turn has likely become the Chief Digital Officer, and in several cases the Chief Customer Officer.
Virtual Reality (VR) and Augmented Reality (AR)
Among the examples cited by Box UK Senior User Experience (UX) Consultant Gavin Harris of the increasingly mainstream use of VR and AR was IKEA’s virtual kitchen, and the retailer has continued to build on these efforts during 2017 with the launch of its much-anticipated AR app. Released on the App Store earlier this year, ‘IKEA Place’ offers a browsing experience of a wide selection of IKEA products, as well as the opportunity to place them right in the user’s home.
Additionally, John Lewis this year released 360° shoppable Facebook Ads, to “immerse customers into the world of John Lewis”. With these and more big-name brands using such technology, 2017 was a notable year indeed for this trend.
Conversational UX
Significant to the advancement of conversational UX in 2017 has been the growth in organisations’ use of website ‘bots’ to communicate with potential customers. Facebook, for example, recorded a 233% increase in the number of bots being built on their messenger platform over a six-month period, while Amazon has reported that its Echo Dot was the best-selling product on Prime Day this year.
As these kind of technologies become integral to people’s lives and homes, we can expect conversational UX to become an even greater area of focus in future.
Modular design
The move away from traditional templates towards modular design has remained in force this year, with the likes of companies such as Salesforce, Atlassian and MailChimp all adopting the technique to some extent.
The reasons for this are perhaps obvious, as the use of patterns based on reusable components allows for more efficient development and delivery across projects, while providing the flexibility for products to evolve at a faster rate than before. Designs can also be implemented and tested within a component library before being pushed to the live site; allowing for unforeseen circumstances to be identified and fixed before they are released publicly.
Rapid prototyping
In line with the benefits offered by modular design, the use of rapid prototyping has become very popular this year. Tools such as InVision, Marvel and UXPin allow designers and clients to visualise an almost-finished product – including clicking through pages and interactions as if it were a live site – before development even commences; shortening feedback loops and so minimising waste and risk.
Organisations valuing UX
With McKinsey reporting that customer experience leaders achieve revenue gains of 5 to 10 percent, and reduce costs by 15 to 25 percent within two or three years, it’s little surprise that organisations are investing ever more attention, effort and budget in UX activities.
As we’ve seen with the iPhone X release, some Apple advocates feel let down by their beloved brand this year, while Sketch has been embraced over Adobe’s offering by many designers.
It’s safe to say for now Apple still have a glimmer of hope to stay at the top, but with the release of InVision Studio due next year we could finally see the fall of the mighty Apple from the tree.
A group of Hà Nội expats is giving something back to the city they now call home.
Together they have launched Hanoi Christmas Kitchen, a project preparing and giving hundreds of gifts to the city’s less fortunate.
Started last year, the project has since attracted many more people.
Basic hygiene products such as toothbrushes, soap and towels are among the gifts that many have received from the Christmas Kitchen.
“We thought there were a lot of poor people in the cold in Việt Nam during December. At home, Christmas is the time when we give to people, so we thought why don’t we do something similar here,” said Naim Hydal, a Canadian musician who has been living in Hà Nội for nearly four years – and the initiator of the project.
“Why hygiene products? I think it’s a good thing to give, something that people need. I know some of the people that live under the Long Biên Bridge. They live in very bad condition so I hope to help them have a better outlook,” he added.
In addition, this year the group also prepared more than 250 free meals which they cooked themselves and delivered on December 9. The event was supported by Den, a café and bar in Yên Phụ Village, Tây Hồ District that provided the group with a kitchen as well as the location for the fundraiser. The volunteers prepared the ingredients and cooked all the meals themselves.
The gift packages and meals were delivered to poor patients and homeless people by members of charity groups called Ấm (Warmth), Sunshine as well as the volunteers from the Foreign Trade University before Christmas.
“Christmas Kitchen project is a simple idea. There is no corporation. We can do this as a group of friends. Everybody takes a role, for example, somebody went to local businesses or shops,” Hydal continued.
“Lots of restaurants donated quite a lot, which was probably one of the greatest things. And we also raffled to make money to buy all of the supplies and then contacted the charity groups.”
It took the volunteers nearly two weeks to prepare for the project by launching two events – one was held to raise fund on December 2, which included the venue vibes, live music, a raffle, carnival games, and games of chance all with prizes donated by businesses around Hà Nội. The second one, held on December 9, was for cooking all the food and wrapping gifts.
“It was my idea but everybody else joined in, particularly my friend Leah Fairchild, who did all the contacts for charities and the buying,” said the 36-year-old musician, who is a member of Rebel Monk band. “We all met here in Việt Nam. Everyone came together, even my band’s friends. We all play music and we all know each other, so everyone just helped out quickly, despite our limited time. The project is a big group effort.”
Last year, Hanoi Christmas Kitchen raised over VNĐ25 million (US$1,098), which was given to the charities the project was working with.
Hydal said he was lucky to a part of the expat community in Hà Nội, particularly as a musician performing in the city. This helped him know a lot of people always willing to help.
“I hope that the project will keep going with or without me. I hope the idea will stay for the generations.
“This is a growing city. There are big gaps between the rich and the poor, and people can really the see the difference. I believe we should always take care of each other. Charity begins at home and I now call this place my home, so I want to do something better for it.
“If you want to do something for society and people, you do not need a lot of money, but just a great business idea and a strong team. That is the blessing we have with everybody involved,” Hydal said. — VNS
Uber and Grab will need business registration certificates in Vietnam and pay taxes to the Vietnamese government.
This was announced by Le Dinh Tho, Deputy Minister of Transport, at the meeting reviewing the implementation of the two-year pilot programme of ride-hailing services via technology application, organised on December 19 in Hanoi, according to newswire Vnexpress.
Tho said that during the past two years, Uber and Grab have expanded the transport market by bringing a larger variety of choices for customers. Besides, Uber and Grab’s appearance created competition with traditional taxi brands, forcing traditional taxi companies to adjust fares as well as improve service quality.
However, Tho stated that the authorities’ management of Uber and Grab is still loose as the regulations on the enterprises operations have yet to be clarified, allowing them to take advantage of loopholes. Thus, Uber and Grab must have business registration certificates in order to create a fair playground for all stakeholders.
Tho added that the Ministry of Transport (MoT) will propose the government plans as well as adjustments to regulation to improve the authorities’ control over the operation of ride-hailing services.
In the framework of the meeting, a representative of MoT stated that Uber’s operations in Vietnam lack transparency and the company has yet to complete its tax obligations. The representative of Uber Vietnam only gave general answers without addressing MoT’s questions.
“Uber has yet to receive any proposals, the company will listen to the authorities’ opinions and co-operate to ensure the transparency of Uber’s operations in Vietnam,” the representative said.
Previously, MoT issued Decision No.24/QD-BGTVT on the pilot scheme for ride-hailing services. The pilot duration was two years, lasting from January 2016 to January 2018.
The appearance of ride-hailing services, especially Uber and Grab, has impacted the operations of traditional taxi companies. Notably, Mai Linh Group released bleak business results in the first six months of this year. Accordingly, the number of Mai Linh employees decreased by approximately 6,000 to 24,000, falling 20 per cent on-year.
Besides, the company’s net revenue was VND1.72 trillion ($75.4 million), down 5 per cent on-year. Profit from other activities decreased to VND29 billion ($1.29 million), only half of what it was in the first half of last year.
Furthermore, as of the end of June 2017, the company bore an accumulated loss of VND800 billion ($35.1 million), equalling 80 per cent of its charter capital. In the first six months alone, its net loss from business operations was VND47.5 billion ($2.08 million), doubling on-year due to a sharp increase in sales and management expenditures.
Similarly, in the second quarter of this year, Vinasun’s net revenue reached VND810 billion ($35.7 million) only, a record low since 2014. Besides, quarterly after-tax profit fell by 50 per cent on-year, to VND16 billion ($706,299). The cumulative figure for the first six months was VND1.9 trillion ($706.29 million), signifying a decrease of 15 per cent.
Within the first six months of this year, the number of Vinasun employees decreased by approximately 8,000 to 9,179. According to a Vinasun representative, the company’s business results may remain gloomy until the end of this year.
Both in terms of quantity and quality, 2017 has shaped up to be a landmark year for mergers and acquisitions in the property sector.
According to Phan Xuan Can, director of SohoVietnam, a mergers-and-acquisition (M&A) broker for many large-scale projects, Vietnam’s real estate market is attracting M&A notice from developers, investors, and brokers alike.
Around half of Singapore and Hong Kong’s 2017 M&A deals were finished projects. In Vietnam, however, M&A deals mostly centred on unfinished projects to be developed by the new arrivals, at a proportion of 80 to 90 per cent.
“This is quite difficult because the new arrivals will have to bear higher risks. They will have to start projects from the beginning, build them, and then operate them. They will not see the early benefits as those with projects which are already finished and operational,” Can said.
“However, the high rate of M&A deals in Vietnam shows the attractiveness of this market,” he added.
Can told VIR that land plots for hotel and office buildings are most favoured by buyers. In August of this year he successfully brokered for one high-end resort on Phu Quoc Island with investment capital of $80 million, as well as a 5,000 square metre plot of land in Hanoi to develop a 5-star hotel.
In 2017, the majority of transactions took place in Hanoi and Ho Chi Minh City. Ho Chi Minh City is preferred by investors, with greater transparency and more announcements to the public.
A range of large-scale transactions were undertaken by local investors including Phat Dat Real Estate, An Gia Real Estate, Novaland, Sun Group, Vingroup, and many others.
Foreign investors have also been participating in M&A activities. Notable investors include Mapletree, Keppel Land, Frasers Centrepoint, Hongkong Land, Lotte E&C, and others.
At a recent meeting with the Ho Chi Minh City People’s Committee, a group of Singaporean investors expressed their interest in a range of projects, such as Duxton Hotel Saigon, Empire City, Kumho Asiana Plaza, and Mizuki Park.
Stephen Wyatt, general director of JLL, a consulting firm successful in large-scale transactions, said that 2018 will be an even more prosperous year for M&A.
“With the highest increase of urban population and mid-income earners in the Southeast Asia region, Vietnam is now at the high position of investment attraction from foreign investment capital flow.”
In 2017, real estate was one of the top-five sectors attracting foreign direct investment in Vietnam. The five largest investors into Vietnam were South Korea, Japan, Singapore, China, and Taiwan.
In 2017, the residential segment was still the most attractive target for M&A. However, according to JLL, the commercial segment will grow in 2018, especially offices for lease and hotels.
Le Hoang Chau, chairman of the Ho Chi Minh City Real Estate Association, said that M&A in real estate will be more active since there are more than 500 projects which are being delayed or postponed pending new investors.
A fresh cold front is expected to hit the country this weekend.
Provinces and cities across Vietnam are experiencing the coldest period of the year, and the weather is forecast to continue for another five to seven days.
According to the National Center for Hydro-meteorological Forecasting, an enhanced cold spell has been affecting northern Vietnam, causing temperatures to drop to eight degrees Celsius, and below five degrees in mountainous areas, at the beginning of this week.
The summit of Fansipan, the country’s highest mountain peak in northern Lao Cai Province, has been covered by a layer of snow as temperatures dropped to minus one degree Celsius on Tuesday.
The frigid weather is expected to continue.
A map detailing temperatures in several Vietnamese localities on Decmeber 19, 2017.
From December 19 to 21, temperatures are predicted to drop to between nine and 12 degrees Celsius in the delta and from six to nine degrees Celsius in mountainous areas.
In Hanoi, the mercury is anticipated to drop as low as eight degrees Celsius, while the difference in temperature between day and night may be five to seven degrees.
An enhanced cold snap is anticipated to impact the region on December 23, continuing the weather pattern for the next five to seven days, said Le Thanh Hai, deputy director of the forecast center.
The steering committees for natural disaster prevention in northern provinces such as Lai Chau, Dien Bien, Cao Bang, and Lao Cai have requested regular updates to ensure the wellbeing of local residents.
Motorbike taxi drivers sit by a bonfire in Ho Chi Minh City on December 20, 2017.
Extra attention should also be given to farm animals.
Meanwhile, chilly temps at night and in early morning in southern Vietnam will last until Christmas Eve.
The region is expected to be affected by the new cold spell on December 25.
Water levels in Saigon River will rise on Wednesday due to high tide, causing inundation on several routes in Ho Chi Minh City’s District 7, District 8, Binh Tan District, Binh Chanh District, and Nha Be District.
A man prepares warm clothes for his child during the chilly weather.
Provinces in the Mekong Delta have also been influenced by the brisk weather, especially between 4:00 am and 8:00 am.
Although the phenomenon has little impact on local crops, farmers are advised to keep their cattle and poultry warm.
People during a morning commute in Ho Chi Minh City
As of Tuesday evening, Typhoon Kai-Tak was 140 kilometers southeast of the Truong Sa (Spratly) Archipelago, packing winds at 60 to 75km an hour.
The storm is forecast to continue traveling southwestward before weakening by December 21.
Hanoi residents travel on the morning of December 20, 2017.
A woman wraps a blanket around her grandchild while traveling in the northern province of Cao Bang.
Young students at a primary school in Cao Bang Province
Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learnt that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger.
And the numbers will only get bigger.
The digital marketing landscape has become so busy, it’s increasingly difficult to focus your attention on what truly matters.
Where should marketers spent their budgets, time and resources in 2018? We’ve asked ten industry experts, and here are the 2018 trends they shared.
“Chatbots saw a rapid rise in 2017 as various social media networks opened up platforms for developers to build smart experiences for customers, brands, and publishers.
One of the failings of chatbots thus far has been creators building truly useful and memorable bots that people would come back to again and again.
Also, discoverability of chatbots has had mixed success depending on which platform you are using and searching for bots on. In 2018, chatbots will become a far more common solution for brands wishing to serve their customers in a smarter and more cost-effective way.
With AI now being easier to integrate into various tools and services, chatbots will become far more useful and personalized with each individual interaction it has with users. We may see a customer service revolution as more and more brands turn to bots to handle enquiries and common customer interactions.” – Matt Navarra, Director of Social Media @TheNextWeb.
“Social media to date has tended to be part of the social media department or marketing.
What we see is the shift from pockets of excellence to the understanding that social is an activity for all employees of an organization.
Prospects and customers want a relationship with people they trust not corporate marketing. It is through direct conversations between employees and customers via social that brands will win in 2018.” – Tim Hughes, Co-Founder @Digital Leadership Associates.
“The change that a lot of people have missed is the transition from millennials to “generation Z.”
The oldest Gen Zers are now 22 years old and entering the workforce. This is generation of people who were, at most, nine years old when Facebook came out.
They use Instagram and Snapchat more often than Facebook. But the real takeaway is that this is a generation of teens and young adults who use up to five screens a day and aren’t married to any specific platform.
They’re using every platform, and checking them all frequently. As for the type of content they are interested in, most are looking for video, especially “day-in-the-life” videos, behind the scenes, and how-tos.
Expect messenger app handles to start rivaling email addresses as vital contact information.” – Pratik Dholakiya, Co-Founder @E2M.
“The push toward influencer marketing being at the center of planning will continue to drive many brands.
The ever-narrowing organic window offered by social networks for brands and the ever-growing sea of noise that is content creators today means the trusted ones with large, engaged followings will rule the day for media and placement.
It’s a hell of a lot easier for a brand to spend $15,000 to get in front of a major influencer’s audience with an explicit endorsement than it is to spend that same amount on advertising and hope you get some clicks. Influencers will continue to rise as critical components of every brand’s approach.” – Jason Falls, Director of Digital Strategy @Cornett.
“Messenger for businesses will keep iterating at a fairly fast pace, adding more new features to enable business of all sizes to create closer connections with their audience members.
More businesses will embrace “conversational commerce” through the right mix of automated messaging and human interaction. Organizations will more closely integrate Messenger with their website and entire shopping experience to allow their customers more streamlined and personalized interactions.” – Mari Smith, Premier Facebook Marketing Expert @MariSmith.com.
“Our attention has become fragmented, lacking deep focus, due to the growth of social media and related information that causes us to become addicted.
As a result, our content consumption is 12 hours per day, changing how we create and distribute our marketing.
To succeed in 2018, marketers must embrace customer lifetime value (CLTV) as the key success metric.
This enables marketers to focus on prospects and customers with the greatest potential to grow long-term. Unlike ROI, CLTV proves marketing’s contribution to business assets and market value.” – Heidi Cohen, Chief Content Officer @Actionable Marketing Guide.
“In 2017, Facebook gave us a glimpse of what social media will look like in a virtual reality world with Facebook Spaces. It’s still crude and clunky but the platform also opens the door to transport us to truly immersive new experiences.
I see this as just the first of a host of new immersive social platforms in our future. This trend is important for brands because our favorite applications like Facebook and Google lock us into a “relational bubble” based on our social connections and previous history with the platforms.
So being exposed to anything new would be a filter fail and a real challenge to marketers. Creating immersive experiences is a way to invite people out of that filter bubble, so this is a significant marketing trend.
Eventually, virtual reality will be a primary driver of the social media experience so watch this development closely in 2018.” – Mark Schaefer, consultant, keynote speaker, and author.
“We’re seeing a ton of overlap happening with certain social platforms. Take Snapchat and Instagram, for example. Both offer timed video, so using both can be redundant for brands.
Brands will have to be more selective and focus on the actual audience and reach each platform offers. When you look at the numbers, Instagram Stories is able to get a wider reach and has typically yielded a high percentage of audience members actually opening the stories on a daily basis.
But it’s also important to remember that Snapchat is able to tap into a younger demographic, so it really depends on your brand’s goals.
As this trend of overlapping continues, being more selective will be the name of the game for marketers and brands in 2018. The best way to do this is to tap into any analytics features that these platforms offer.” – John Hall, keynote speaker, and CEO @Influence & Co.
“In 2018, agencies and brands alike will transform themselves to take advantage of Customer Experience (CX) strategy and technologies as online e-commerce and retail shopping converge through the use of newly available customer tracking data sets.
Many digitally mature organizations will leverage customer journey data, and cx mapping, to understand important customer experiences. This change will drive personalized content development in unprecedented ways as well as signal a vast increase in the amount of new content needed to capture the hearts and minds of consumers.
This new era of CX intelligence will reshape the marketing landscape by finally, unifying all the disciplines and practices through data.” – Dennis Wakabayashi, Vice President, Digital Marketing and Commerce integration @The Integer Group
“As marketing engines and voice activated back-ends get smarter at understanding user intent, the relevancy of results and targeted messages should see a marked improvement.
There is, however, a long way to go with this kind of technology. Machine learning needs to be seen as a trustworthy and cost-effective avenue for a brand’s budget and next year we’ll see some noteworthy advances.
While companies are dabbling with machines for marketing, 2018 will also be the year of increased brand campaigns. With the voice search and digital assistants becoming more ubiquitous, brands will be battling for recall in the minds of consumers.” – Duong Ngoc Dung, Founder, Managing Partner @GBS – Head of Marketing & Communication @ Vietnam International Bank (VIB).
Vietnamobile has become the fifth operator licensed to provide 4G services in Vietnam, baodautu.vn reported.
Minister of Information and Communications Truong Minh Tuan signed a licence to establish a public telecommunications network and a licence to provide 4G service for Vietnamobile Telecom Joint Stock Company in mid-November.
The licence is valid until September 15, 2024.
The deal makes Vietnamobile the fifth network operator licensed to provide 4G services in Vietnam after Viettel, VinaPhone, MobiFone and Gtel.
In preparation for the new development, Vietnamobile has invested 20 million USD to deploy new information technology systems to increase the security and improve the customer experience.-
Experts say ransomware continues attacking businesses, and that cryptocurrency mining malware has appeared on websites in Vietnam, while spyware is attacking Android smartphones.
According to Kaspersky Vietnam, 26.2 percent of victims targeted by ransomware in 2017 are businesses, compared to 22.6 percent in 2016.
2017 will be recorded as a year of ransomware, with a high number of attacks aimed at businesses.
The biggest attacks included one by WannaCry on May 12, 2017, ExPetr on June 27 and BadRabbit in late October.
At least 65 percent of businesses attacked by ransomware in 2017 said they could not access large amounts of data or all data. One out of every six victims who accepted to pay money to get data back could not recover data.
Ransomware mostly targeted businesses for their attacks because it would be easier to blackmail businesses than individuals. In general, businesses are willing to pay money to be able to resume their operation.
According to Vo Van Khang from VNISA (Vietnam Information Security Association), a survey by the association found that ransomware increased by 167 times from 2015 to 2017. About 3.2 million attacks by ransomware were reported in 2014, while the figure rose to 3.8 million in 2015 and 638 million in 2016.
Also according to Kaspersky Vietnam, as of the third quarter of 2017, Vietnam ranked second in the world in terms of computer malware with 71.4 percent. At least 85 million malware have been identified in computer systems in Vietnam.
About 12 million malware attackin
Cybersecurity and anti-virus providers reported that in the first nine months of 2017 alone 120,000 users had spyware on Android smartphones, nearly twice as much as the same period last year (70,000). Android smartphone users account for two-thirds in the world.
Ransomware continues attacking businesses
According to Nokia, Android leads in terms of vulnerability. Among attacked operating systems, 68.5 percent occurred with Android phones, while 27.9 percent with Windows and 3.5 percent with others.
Nokia believes that Android is vulnerable because the platform allows users to install apps from third parties which could be sources of danger.
Meanwhile, VNCERT (Vietnam Computer Emergency Response Team) has detected security risks related to Coinhive, the cryptocurrency mining malware which is hiding on many websites in Vietnam.
The malware is installed in order to exploit victims’ resources (CPU, hardware and memory) to mine digital currencies such as Bitcoin and Monero.
Following HCM City’s lead, Hanoi authorities are installing fences along sidewalks in a pilot programme to prevent vehicles from encroaching them.
The sight of motorbikes and cars climbing onto sidewalks to seek an alternative route during traffic jams has been common in Hanoi for years. It not only endangers pedestrians but also destroys sidewalks which are not designed for vehicles.
Fences have been erected along sidewalks on some streets in downtown Hanoi like Ton Duc Thang, Nguyen Thai Hoc, Ngoc Hoi, Le Duan, and Dai Co Viet over the past year. The measure aims to protect pedestrians and ensure traffic order.
Nghiem Ngoc Tram, a resident living near Nguyen Thai Hoc Street told Thanh Nien (Young People) newspaper that since the fences were installed, cars and motorbikes were unable to climb over the sidewalks around Van Mieu Quoc Tu Giam (The Temple of Literature).
“My family totally supports the plan. Thanks to the fences, we feel more secure when kids and old people use the sidewalks as we don’t need to worry that motorbikes and cars will hit them,” she said.
Nguyen Hoang Hai, an expert on urban traffic said the installation of barriers to separate sidewalks from roads is a feasible measure to solve the problem.
“In some streets where the measure was adopted like Le Duan or Van Mieu, the result has been positive. The walking space was protected, creating the feeling of safety and comfort for pedestrians,” he said.
In a Ha Noi People’s Council Q&A session on December 6, deputy Nguyen Huy Duoc proposed the same measure to restore sidewalk order.
However, some people warned that if the plan is expanded, some issues need to be taken into account.
Le Dung, a resident of Ton Duc Thang street told Kinh te&Do Thi (Economic&Urban Affairs) newspaper that the fences have caused obstacles for some people.
“In some places, the space between fences is not enough for a wheelchair user to get through. Some shops along the street also face difficulties as the barriers stop their customers accessing the shop and parking their vehicles,” he said.
Dinh Quoc Thai, an expert on urban traffic said fences should not be installed on busy trading streets as it would harm people’s businesses which are their means of living.
“People would oppose the plan and even remove the fences themselves while authorities could hardly control it,” he said.
He suggested fences be installed on sidewalks mostly serving pedestrians or those near cultural spaces.
The installation should also be carefully considered so that the barricades do not obstruct wheelchairs and baby strollers, he said.
An alternative measure to replace fences is to increase the height of the sidewalk’s edge so vehicles cannot climb them, he added.
Nguyen Hoang Hai agreed that this is not a one-size-fits-all solution.
There should be city-wide surveys to decide which streets are suitable and which are not.
On streets where fences are not the solution, authorities can install cameras to record violations and later apply strict punishments, he said.
Along with Vinamilk and Vingroup, numerous Vietnamese brands have stopped advertisting on the world’s largest online video site YouTube after their advertisements were linked to clips containing poor content.
In the latest move, Vietnamese dairy giant Vietnam Soya Products Company (Vinasoy) has decided to pull their advertisements from YouTube because its brand’s advertisement was linked to a clip the contents of which are not suitable for children, bearing obscene and pornographic comments.
Previously, after finding that its brand was appearing on clips with improper content on YouTube, Vietjet sent a dispatch to Google reminding them that if the company cannot prevent such incidents, Vietjet will cut their telecommunications co-operation with Google.
In addition, FrieslandCampina Vietnam, the owner of the Dutch Lady brand, complained that it is unacceptable to link its brand with objectional content, seriously impacting its reputation as well as the 145-year-old brand.
Earlier in November, other brands like Lidl, Mars, Cadbury, Adidas, Deutsche Bank, and Hewlett-Packard flat out stopped advertising on YouTube after their ads were linked with clips containing poor content. Previously, other brands suspended their advertisements on YouTube after their logos or ads were showed during clips containing slanderous or anti-government content.
According to statistics from the Authority of Broadcasting and Electronic Information under the Ministry of Information and Communications (MIC), as of November 2017, two million clips on YouTube had vulgar content.
The authority received official dispatches from Vietnam Airlines, Mead Johnson Nutrition Vietnam, and Vinamilk, referring to an incident when their brands appeared in clips with pornographic, slanderous or anti-government content on YouTube.
Ninh Thi Thu Huong, director of the Basic Cultural Department under the Ministry of Culture, Sports and Tourism, said that enterprises’ pulling their advertisements is not enough to prevent the dissemination of clips with poor contents. The government needs to add regulations about the responses as well as appropriate penalties in the Vietnamese Penal Code.
Deputy director of the Authority of Broadcasting and Electronic Information Le Quang Tu Do said that the authority needs to remove clips with poor content from online video sites. Simultaneously, MIC needs to build channels with strickly moderated contents on YouTube.
Regarding legal firms, lawyer Vu Thai Ha, chairman of YouMe Law Company, said that in order to thoroughly resolve linking enterprises’ advertisements and clips with poor content, enterprises should continue to boycott and stop advertisements on YouTube to create pressure on online advertisement service providers to change.
The smartphone-based payment service market in Vietnam has become busy in the last six months, but Vietnam is still far from its ‘non-cash payment’ target.
The country had great opportunities to develop mobile payment services as the Vietnamese retail market, with high growth rates, is among the top 3 in Asia. According to GSO (General Statistics Office), the retail revenue of goods in 2016 reached $118 billion, up 10.2 percent over 2015.
Mobile Vietnam, a report released in April 2017 by Appota, the provider of smartphone-based platforms, said that 72 percent of Vietnamese had used smartphones by 2016 (the figure was 20 percent in 2013). By the end of June 2017, Vietnam had 48 million broadband mobile subscribers.
Bank cards and smartphones are increasingly popular in Vietnam. The State Bank of Vietnam (SBV) reported that more than 110 million bank cards had been issued in Vietnam by the end of the second quarter, and the figure is expected to rise to 150 million in 2018.
However, despite favorable conditions, payment service providers are still meeting difficulties,
Samsung Global’s deputy CEO admitted that problems occurred when it began launching Samsung Pay in Vietnam. Vietnamese laws only set regulations for businesses which act as payment intermediaries.
Vietnam is still far from non-cash payment target
Samsung Pay is not an intermediary, but is the provider of platform, apps and payment solutions. Therefore, it is not easy to apply current regulations to Samsung Pay’s services.
At least 50 percent of the population is working age but only 40 percent access finance services. Most of them live in cities.
A survey by the World Bank showed that the number of non-cash transactions per head in Vietnam is 4.9 percent, much lower than Thailand’s 59.7, Malaysia’s 89 and China’s 26.1 percent.
Also according to World Bank, 65 percent of adults send/receive money through unofficial systems, or pay for tuition and other services in cash.
An important barrier exists as 6.2 million adults cannot access finance services. 2.2 million say it is too expensive to use, 2.3 million find it difficult to open accounts and 1.1 million don’t have confidence in the financial system.
According to Can Van Luc, chief economist of BIDV, the first thing Vietnam needs to do is heighten public awareness of new payment methods.
Luc sees one advantage which can help increase non-cash payment methods: Vietnamese show an open attitude towards new payment methods.
According to Visa, nine out of 10 consumers are willing to try new payment methods, while 88 percent said they are likely to use a smartphone for payment.
Police in Vietnam have taken away thousands of counterfeit condoms and lubricants following a sudden raid on a facility.
The products are knock-offs of famous brands and were falsely labeled as being manufactured in Malaysia and Russia, officers in Dong Nai Province said on Tuesday.
Police eventually confiscated 1,919 boxes of condoms and 330 tubes of Croc massage gel with ‘made-in-Malaysia’ tags, and 137 tubes of ‘made-in-Russia’ Titan lube.
Officers also discovered and held 340kg of raw materials to make condoms, 53.5kg of packaging paper, 29kg of lube oil and 35kg of ‘erection oil,’ besides several pieces of equipment and machinery.
The facility, located in the provincial capital of Bien Hoa, is run by Nguyen Thi Xuan Vinh, 29, who failed to show officers her business license and any receipt for the raw materials.
Vinh confessed to police that she had imported all materials from dubious sources in China.
She would mostly distribute the counterfeits to Ho Chi Minh City and customers who placed orders online.
The seized counterfeit condoms are seen in this photo provided by the police. Photo: Ho Chi Minh City Police newspaper
Last year, Hanoi police seized one metric tons of counterfeit condoms, which were made from Chinese materials but sold as ‘made in Malaysia’ products.
The crackdown came only six months after police in the Vietnamese capital busted a similar facility and confiscated 700,000 fake condoms.
According to experts, counterfeit condoms will likely not protect against pregnancy and sexually transmitted diseases, not to mention that the low-quality materials they are made from can also cause health problems.
The fake products could cause allergy or even infertility to users, doctors warn.
